Brand page · Clothing · United Kingdom
Gloverall: 91.8k visits a month, 129 active Meta ads, Gravity score 759.
Gloverall — Gloverall is a British brand that specializes in duffle coats, peacoats, and outerwear, crafting heritage design quality since 1951. In September 2026 gloverall.com drew an estimated 91.8k visits, up 71% on the month before. It ranks #1,618 of 97,158 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 1,668 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gloverall is a British brand that specializes in duffle coats, peacoats, and outerwear, crafting heritage design quality since 1951.
01 · Traffic
How much traffic Gloverall gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gloverall drew an estimated 91.8k visits in September 2026, up 71% on the month before and up 84% over three months.
- Worldwide#100,894of 4.5m sites · Top 5%
- In United States#32,955of 1.2m sites · Top 5%
- Clothing, worldwide#9,640of 459,295 brands · Top 5%
- Clothing, United States#1,618of 97,158 brands · Top 5%
91.8k
estimated visits in September
1 mo ▲ +71.0%4 mo ▲ +84.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gloverall.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gloverall holds 4.3 out of 5 on Trustpilot over 1,668 reviews, 18 of them in the last twelve months: 83% of customers give five stars and 7% one star. That volume places Gloverall in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Gloverall scores 4.7 over 86 reviews.
Clothing Store Women's Clothing Store Men's Clothing Store Outerwear Store Children's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gloverall sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gloverall sells on Shopify, 98% of its catalogue in stock. The best seller is Unvarnished Wooden Toggles and Jute Rope, at £10.00, followed by Varnished Wooden Toggles and Jute Rope and Horn Toggles with Black Leather.
#1Unvarnished Wooden Toggles and Jute RopeGloverall£10.00In stock
#2Varnished Wooden Toggles and Jute RopeGloverall£10.00In stock
#3Horn Toggles with Black LeatherGloverall£17.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gloverall in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 98% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$400.38
- Currency
- GBP
04 · Ads
What Gloverall is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gloverall runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
The Oak Dufflewool Field JacketGloverall7 Oct 2026video
Gloverall x Norbit ReturnsGloverall7 Oct 2026video
The Ryder Dufflewool MA1 JacketGloverall7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Gloverall PLCverified
Text ad20 Oct 2026Gloverall PLCverified
Text ad20 Oct 2026Gloverall PLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gloverall.
The creators who tag @gloverall on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gloverall on Instagram, led by 바버샵 Barbershop (19.4k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ᄇ바버샵 Barbershop@barbershop_co · 🇰🇷 KR | Fashion style luxury Creator | 19.4k | 0.6% | 4 | Tagged @gloverall |
06 · Competitors according to Gravity
Who Gloverall competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gloverall among Clothing brands in United Kingdom. The closest is Paynter Jacket Co., then Lockwood Premium British Smocks, Lavenham, Patina, Helvetica-MP UK, GSou Snow.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Paynter Jacket Co.paynter.co.uk | |||||||
| Lockwood Premium British Smockslockwoodsmocks.com | |||||||
| Lavenhamlavenhamjackets.com | |||||||
| Patinapatina-world.com | |||||||
| Helvetica-MP UKhelvetica-mp.co.uk | |||||||
| GSou Snowgsousnow.com |
07 · Company
The company behind Gloverall.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gloverall is a company based in Earls Barton, United Kingdom, on a domain registered in December 1996. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Earls Barton
- Founded
- Data not available
- Domain registered
- 6 Dec 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gloverall.com · Shopify · GBP
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gloverall
What people ask Google about Gloverall.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gloverall legit?
According to Gravity by Benchr, Gloverall is a brand based in Earls Barton, United Kingdom: its website has existed since December 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 19 people on LinkedIn, it has 38,087 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Gloverall reviews: is it worth it?
Customers rate Gloverall 4.3 out of 5 on Trustpilot over 1,668 reviews, 18 of them in the last twelve months: 83% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Gloverall scores 4.7 over 86 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gloverall?
Gloverall is a British brand that specializes in duffle coats, peacoats, and outerwear, crafting heritage design quality since 1951. Gravity by Benchr classifies it under Clothing, with Outerwear making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Gloverall expensive?
Gloverall's best seller, Unvarnished Wooden Toggles and Jute Rope, sells £10.00 on gloverall.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check gloverall.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Gloverall have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gloverall advertises on Facebook and Instagram and on Google, where its offers often run. Check gloverall.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Gloverall?
Gloverall sells on its own website, gloverall.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Gloverall?
Gravity by Benchr records a company based in Earls Barton, United Kingdom, whose domain was registered in 1996, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gloverall growing?
Yes. Gravity by Benchr estimates about 91,800 visits to gloverall.com in September 2026, up 71% in a month and up 84% over three months. Gloverall ranks #1,618 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gloverall use?
Gravity by Benchr identifies gloverall.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gloverall's ad budget?
Gravity by Benchr does not publish a spend figure for Gloverall on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Gloverall ranks #1,618 of 97,158 by estimated traffic. Its closest competitors on the same market are Paynter Jacket Co., Lockwood Premium British Smocks, Lavenham, Patina and Helvetica-MP UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gloverall.