Brand page · Health Care

Glow25 Top 5% worldwide Top 10% in Health Care
glow25.nl· Shopify·Since 2023

Glow25: 41.5k visits a month, 137 active Meta ads.

Glow25 — Glow25 is a Dutch brand that sells collagen powder products for skin, hair, and nail health, offering various formulations including basic collagen, collagen with vitamins, and energy supplements. In September 2026 glow25.nl drew an estimated 41.5k visits. It ranks #83 of 824 Health Care brands and holds a 4.4 Trustpilot rating over 439 reviews.

glow25.nl@glow25.nl 9.5kFacebookTrustpilot 4.4Meta Ad Library 137

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
41.5k
−0% vs. August 2026
Instagram followers
9.5k
229 posts · @glow25.nl
Trustpilot
4.4
439 reviews · 230 in 12 months
Meta ads
137
active · on Google since 2025
Products
100%
in stock
Rank in Netherlands
#83
of 824 in Health Care
LinkedIn
—
Data not available
Earned media value
€586.5
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Glow25 is a Dutch brand that sells collagen powder products for skin, hair, and nail health, offering various formulations including basic collagen, collagen with vitamins, and energy supplements.

01 · Traffic

How much traffic Glow25 gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Glow25 drew an estimated 41.5k visits in September 2026 and up 51% over three months.

  • Worldwide#199,508of 4.5m sites · Top 5%
  • In Netherlands#2,847of 78.6k sites · Top 5%
  • Health Care, worldwide#5,468of 105,715 brands · Top 10%
  • Health Care, Netherlands#83of 824 brands · Top 20%
Monthly visitssource Sept 2026

41.5k

estimated visits in September

1 mo ▼ −0.2%4 mo ▲ +51.4%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Glow25.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Glow25 holds 4.4 out of 5 on Trustpilot over 439 reviews, 230 of them in the last twelve months: 70% of customers give five stars and 6% one star. That volume places Glow25 in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.4TrustScore · 439 reviews · 230 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★70%
4 ★18%
3 ★3%
2 ★2%
1 ★6%

Vitamin and Supplements Store Health and Beauty Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Glow25 sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Glow25 sells on Shopify, 100% of its catalogue in stock. The best seller is Glow25 Collagen Original with Vitamin C, at €29.99, followed by Glow25 Collagen Plus and Glow25 Collagen Intensive.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition73%
Makeup Bags6%
Cosmetics6%
Food Storage3%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care73%
Kitchen & Dining12%
Personal Care6%
Cosmetic & Toiletry Bags6%
Food Items3%

The dominant category places Glow25 in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
48% of the catalogue
In stock
100%
Upper price quartile
US$67.19
Currency
EUR

05 · Influencers

Who talks about Glow25.

The creators who tag @glow25.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @glow25.nl on Instagram, led by Verena | Family & Lifestyle (18.2k followers, 1.7% engagement).

Influencersaccounts tagging @glow25.nl · Instagram
AccountProfileFollowersEngagementTagsRelationship
VVerena | Family & Lifestyle@verenaversum · 🇩🇪 DEFood cooking nutrition Creator18.2k1.7%2Tagged @glow25.nl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Glow25 competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Glow25 among Health Care brands. The closest is Glow25, then Glow25, Alua, Carnium Botanicals Hrvatska, Natu.Care, Balance.

CompetitorsHealth Care · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Glow25glow25.it
Glow25glow25.fr
Aluaalua.nl
Carnium Botanicals Hrvatskacarniumbotanicals.hr
Natu.Careshop.natu.care
Balancebalance.pl
Competitors Gravity finds for Glow25. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Glow25 with Glow25

07 · Company

The company behind Glow25.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Glow25 is an e-commerce brand, on a domain registered in March 2023.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
28 Mar 2023
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
glow25.nl · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Glow25

What people ask Google about Glow25.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Glow25 legit or a scam?

According to Gravity by Benchr, Glow25 is a brand: its website has existed since March 2023, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 9,480 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Glow25?

Customers rate Glow25 4.4 out of 5 on Trustpilot over 439 reviews, 230 of them in the last twelve months: 70% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Glow25 known for?

Glow25 is a Dutch brand that sells collagen powder products for skin, hair, and nail health, offering various formulations including basic collagen, collagen with vitamins, and energy supplements. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Glow25 prices: how much is it?

Glow25's best seller, Glow25 Collagen Original with Vitamin C, sells €29.99 on glow25.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check glow25.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Glow25 discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Glow25 advertises on Facebook and Instagram and on Google, where its offers often run. Check glow25.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Glow25?

Glow25 sells on its own website, glow25.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Glow25?

Gravity by Benchr records a company, whose domain was registered in 2023. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Glow25 doing well?

Yes. Gravity by Benchr estimates about 41,500 visits to glow25.nl in September 2026, down 0% in a month and up 51% over three months. Glow25 ranks #83 of 824 Health Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Glow25 use?

Gravity by Benchr identifies glow25.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2025. Source: Gravity by Benchr platform and advertising records.

How much does Glow25 spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Glow25 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands?

Among Health Care brands in the Gravity by Benchr index, Glow25 ranks #83 of 824 by estimated traffic. Its closest competitors on the same market are Glow25, Glow25, Alua, Carnium Botanicals Hrvatska and Natu.Care. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Glow25.