Brand page · Personal Care · Sweden
GLOWiD: 64.3k visits a month, 43 active Meta ads, Gravity score 678.
GLOWiD — GLOWiD is a Swedish retailer specializing in Korean skincare, haircare, and makeup products selected by experts. The company offers natural ingredient-based skincare products that provide a natural glow and healthy skin. In September 2026 glowid.se drew an estimated 64.3k visits, down 41% on the month before. It ranks #34 of 830 Personal Care brands in Sweden and holds a 4.8 Trustpilot rating over 2,818 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Personal Care brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GLOWiD is a Swedish retailer specializing in Korean skincare, haircare, and makeup products selected by experts. The company offers natural ingredient-based skincare products that provide a natural glow and healthy skin.
01 · Traffic
How much traffic GLOWiD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GLOWiD drew an estimated 64.3k visits in September 2026, down 41% on the month before and up 12% over three months.
- Worldwide#137,109of 4.5m sites · Top 5%
- In Sweden#1,025of 27.3k sites · Top 5%
- Personal Care, worldwide#6,874of 215,119 brands · Top 5%
- Personal Care, Sweden#34of 830 brands · Top 5%
64.3k
estimated visits in September
1 mo ▼ −40.8%4 mo ▲ +11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GLOWiD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GLOWiD holds 4.8 out of 5 on Trustpilot over 2,818 reviews, 25 of them in the last twelve months: 96% of customers give five stars and 1% one star. That volume places GLOWiD in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Beauty Products Wholesaler Beauty Product Supplier Cosmetics Industry Beauty Supply Store Hair Product Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GLOWiD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GLOWiD sells on Shopify, 93% of its catalogue in stock. The best seller is Rich Moist Soothing Cream 80ml, at SEK 399.00, followed by Vegan Kombucha Tea Essence and Hyal Reyouth Toner.
#1Rich Moist Soothing Cream 80mlGLOWiDSEK 399.00In stock
#2Vegan Kombucha Tea EssenceGLOWiDSEK 499.00In stock
#3Hyal Reyouth TonerGLOWiDSEK 299.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GLOWiD in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 17% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$36.87
- Currency
- SEK
04 · Ads
What GLOWiD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GLOWiD runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2024 (image, text, video).
Refresh Your Hair RoutineGLOWiD8 Oct 2026image
Nourish Your Hair TodayGLOWiD8 Oct 2026image
Glow-rutin + gåva på köpetGLOWiD8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GLOWiD ABverified
Text ad20 Oct 2026GLOWiD ABverified
Image ad14 Oct 2026GLOWiD ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GLOWiD.
The creators who tag @glowid on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @glowid on Instagram, led by Ellen • Not Your Crème (11.3k followers, 4.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEllen • Not Your Crème@notyourcreme · 🇸🇪 SE | Beauty cosmetics skincare Creator | 11.3k | 4.4% | 5 | Tagged @glowid |
06 · Competitors according to Gravity
Who GLOWiD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GLOWiD among Personal Care brands in Sweden. The closest is Koreanbeauty, then Skinroller, Khayest, tretinoins.co.za, K-Beauty Arabia, MrRizz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Koreanbeautykoreanbeauty.se | |||||||
| Skinrollerskinroller.co | |||||||
| Khayestkhayest.pk | |||||||
| tretinoins.co.zatretinoins.co.za | |||||||
| K-Beauty Arabiakbeautyarabia.com | |||||||
| MrRizzmrrizz.cz |
07 · Company
The company behind GLOWiD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GLOWiD is a company based in Stockholm, Sweden, founded in 2017 according to LinkedIn. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Stockholm
- Founded
- 2017, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- glowid.se · Shopify · SEK
- Catalogue
- 130 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GLOWiD
What people ask Google about GLOWiD.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GLOWiD a legit company?
According to Gravity by Benchr, GLOWiD is a brand based in Stockholm, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 47 people on LinkedIn, it has 71,485 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about GLOWiD?
Customers rate GLOWiD 4.8 out of 5 on Trustpilot over 2,818 reviews, 25 of them in the last twelve months: 96% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GLOWiD sell?
GLOWiD is a Swedish retailer specializing in Korean skincare, haircare, and makeup products selected by experts. The company offers natural ingredient-based skincare products that provide a natural glow and healthy skin. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 57% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
GLOWiD prices: how much is it?
GLOWiD's best seller, Rich Moist Soothing Cream 80ml, sells SEK 399.00 on glowid.se. 93% of the catalogue is in stock. Gravity does not track prices daily: check glowid.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GLOWiD discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GLOWiD advertises on Facebook and Instagram and on Google, where its offers often run. Check glowid.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy GLOWiD?
GLOWiD sells on its own website, glowid.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GLOWiD?
Gravity by Benchr records a company based in Stockholm, Sweden, founded in 2017 according to LinkedIn, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GLOWiD doing well?
Yes. Gravity by Benchr estimates about 64,300 visits to glowid.se in September 2026, down 41% in a month and up 12% over three months. GLOWiD ranks #34 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GLOWiD use?
Gravity by Benchr identifies glowid.se as a Shopify store (Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GLOWiD spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GLOWiD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, GLOWiD ranks #34 of 830 by estimated traffic. Its closest competitors on the same market are Koreanbeauty, Skinroller, Khayest, tretinoins.co.za and K-Beauty Arabia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GLOWiD.