Brand page · Communications · Portugal
GMS Store: 70.8k visits a month, 13 active Meta ads, Gravity score 604.
GMS Store — GMS Store is an Apple Premium Reseller in Portugal that sells all Apple products and accessories. In September 2026 gms-store.com drew an estimated 70.8k visits, up 45% on the month before. It ranks #8 of 67 Communications brands in Portugal and holds a 4.5 Trustpilot rating over 1,818 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Communications brands in Portugal with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GMS Store is an Apple Premium Reseller in Portugal that sells all Apple products and accessories.
01 · Traffic
How much traffic GMS Store gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GMS Store drew an estimated 70.8k visits in September 2026, up 45% on the month before and up 23% over three months.
- Worldwide#126,133of 4.5m sites · Top 5%
- In Portugal#514of 21.8k sites · Top 5%
- Communications, worldwide#1,256of 22,823 brands · Top 10%
- Communications, Portugal#8of 67 brands · Top 20%
70.8k
estimated visits in September
1 mo ▲ +44.8%4 mo ▲ +22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GMS Store.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GMS Store holds 4.5 out of 5 on Trustpilot over 1,818 reviews, 197 of them in the last twelve months: 77% of customers give five stars and 8% one star. That volume places GMS Store in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Cell Phone Store Cell Phone Accessory Store Computer Store Computer and Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GMS Store sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GMS Store sells on Shopify, 56% of its catalogue in stock. The best seller is AirPods 4, at €129.00, followed by AirPods 4 com Cancelamento ativo de ruído and AirPods Pro 3.
#1AirPods 4GMS Store€129.00In stock
#2AirPods 4 com Cancelamento ativo de ruídoGMS Store€159.00In stock
#3AirPods Pro 3GMS Store€249.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GMS Store in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 1% of the catalogue
- In stock
- 56%
- Upper price quartile
- US$558.90
- Currency
- EUR
04 · Ads
What GMS Store is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GMS Store runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since April 2026 (image, text, video).
Enjoas no carro quando estás a olhar para o iPhone? Há uma funcionalidade que pode ajudar. 👀 Descobre como ativá-la neste vídeo. 📱GMS Store7 Oct 2026video
Falaram em ratinho colorido? 🐭 Descobre como dar mais personalidade ao teu Macbook ao mudar a cor do cursor.GMS Store7 Oct 2026video
Sabias que podes alterar o tipo de letra e a cor do texto das tuas notas? 🤔 E com a iCloud as tuas notas ficam sempre sincronizadas entre oGMS Store7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad11 Oct 2026Media Gate Agência de Meios e Comunicação S.A.verified
Text ad11 Oct 2026Media Gate Agência de Meios e Comunicação S.A.verified
Text ad11 Oct 2026Media Gate Agência de Meios e Comunicação S.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GMS Store.
The creators who tag @gms.apple.store on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gms.apple.store on Instagram, led by A Avó veio trabalhar (30.2k followers, 2.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA Avó veio trabalhar@aavoveiotrabalhar · 🇵🇹 PT | Activism social impact Creator | 30.2k | 2.1% | 1 | Tagged @gms.apple.store |
06 · Competitors according to Gravity
Who GMS Store competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GMS Store among Communications brands in Portugal. The closest is R-Store, then FONS, Selecto, ZEEK, incrediDeals, iSTYLE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| R-Storerstore.it | |||||||
| FONSfons.gt | |||||||
| Selectoselecto.com.pk | |||||||
| ZEEKzeekonline.co.za | |||||||
| incrediDealsincredideals.co | |||||||
| iSTYLEistyle.cz |
07 · Company
The company behind GMS Store.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GMS Store is a company based in Lisboa, Portugal, founded in 2011 according to LinkedIn, on a domain registered in September 2011. It employs about 88 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal · Lisboa
- Founded
- 2011, per LinkedIn
- Domain registered
- 19 Sept 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 88 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gms-store.com · Shopify · EUR
- Catalogue
- 1,059 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GMS Store
What people ask Google about GMS Store.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GMS Store a legit company?
According to Gravity by Benchr, GMS Store is a brand based in Lisboa, Portugal: its website has existed since September 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 88 people on LinkedIn, it has 97,924 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GMS Store reviews: is it worth it?
Customers rate GMS Store 4.5 out of 5 on Trustpilot over 1,818 reviews, 197 of them in the last twelve months: 77% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GMS Store sell?
GMS Store is an Apple Premium Reseller in Portugal that sells all Apple products and accessories. Gravity by Benchr classifies it under Communications, with Telephony making up 3% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GMS Store cost?
GMS Store's best seller, AirPods 4, sells €129.00 on gms-store.com. 56% of the catalogue is in stock. Gravity does not track prices daily: check gms-store.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
GMS Store promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GMS Store advertises on Facebook and Instagram and on Google, where its offers often run. Check gms-store.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GMS Store?
GMS Store sells on its own website, gms-store.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns GMS Store?
Gravity by Benchr records a company based in Lisboa, Portugal, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 88 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GMS Store doing well?
Yes. Gravity by Benchr estimates about 70,800 visits to gms-store.com in September 2026, up 45% in a month and up 23% over three months. GMS Store ranks #8 of 67 Communications brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GMS Store use?
Gravity by Benchr identifies gms-store.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GMS Store spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GMS Store on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Portugal?
Among Communications brands in Portugal in the Gravity by Benchr index, GMS Store ranks #8 of 67 by estimated traffic. Its closest competitors on the same market are R-Store, FONS, Selecto, ZEEK and incrediDeals. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GMS Store.