Brand page · Clothing · United Kingdom
Goarmy: 243K visits a month, 9 active Meta ads, Gravity score 638.
Goarmy — GoArmy is an online retailer specializing in surplus/military clothing and equipment, as well as survival and camping gear. In September 2026 goarmy.co.uk drew an estimated 243K visits, up 8% on the month before. It ranks #222 of 19,668 Clothing brands in United Kingdom and holds a 4.0 Trustpilot rating over 299 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GoArmy is an online retailer specializing in surplus/military clothing and equipment, as well as survival and camping gear.
01 · Traffic
How much traffic Goarmy gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Goarmy drew an estimated 243K visits in September 2026, up 8% on the month before and up 34% over three months.
- Worldwide#44,507of 4.5M sites · Top 1%
- In United Kingdom#2,250of 192K sites · Top 5%
- Clothing, worldwide#3,961of 459,295 brands · Top 1%
- Clothing, United Kingdom#222of 19,668 brands · Top 5%
243K
estimated visits in September
1 mo ▲ +8.4%4 mo ▲ +34.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Goarmy.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Goarmy holds 4.0 out of 5 on Trustpilot over 299 reviews, 24 of them in the last twelve months: 83% of customers give five stars and 9% one star. That volume places Goarmy in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40 %.
Army & Navy Surplus Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Goarmy sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Goarmy sells on Shopify, 48% of its catalogue in stock. The best seller is Altberg Defender Combat Boots, at £19.99–£89.99, followed by British Army PCS Warm Weather MTP Combat Trousers and British Lightweight MTP GORE-TEX Trousers.
#1Altberg Defender Combat BootsGoarmy£19.99–£89.99In stock
#2British Army PCS Warm Weather MTP Combat TrousersGoarmy£4.99–£27.99In stock
#3British Lightweight MTP GORE-TEX TrousersGoarmy£4.99–£49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Goarmy in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 62% of the catalogue
- In stock
- 48%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
What Goarmy is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Goarmy runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2025 (image, text, video).
Vintage military fashion from GoArmyGoArmy UK23 Sept 2026video
YDS Kestrel Combat Boots BrownGoArmy UK16 Aug 2026image
British-Made. Military Proven. 🥾GoArmy UK11 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Extrema Ltdverified
Image ad11 Oct 2026Extrema Ltdverified
Image ad10 Oct 2026Extrema Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Goarmy.
The creators who tag @goarmyuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Goarmy competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Goarmy among Clothing brands in United Kingdom. The closest is Military Kit, then Bundeswehr und mehr, Army Surplus World, militarysklad.cz, Venture Surplus, bw-online-shop.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Military Kitmilitarykit.com | |||||||
| Bundeswehr und mehrbundeswehr-und-mehr.de | |||||||
| Army Surplus Worldarmysurplusworld.com | |||||||
| militarysklad.czmilitarysklad.cz | |||||||
| Venture Surplusventuresurplus.com | |||||||
| bw-online-shop.combw-online-shop.com |
07 · Company
The company behind Goarmy.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Goarmy is a company based in Glasgow, United Kingdom, founded in 1775 according to LinkedIn, on a domain registered in November 1999. It employs about 40 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Glasgow
- Founded
- 1775, per LinkedIn
- Domain registered
- 27 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 40 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- goarmy.co.uk · Shopify · GBP
- Catalogue
- 169 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Goarmy
What people ask Google about Goarmy.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Goarmy a legit company?
According to Gravity by Benchr, Goarmy is a brand based in Glasgow, United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 40 people on LinkedIn, it has 31,689 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Goarmy reviews
Customers rate Goarmy 4.0 out of 5 on Trustpilot over 299 reviews, 24 of them in the last twelve months: 83% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Goarmy sell?
GoArmy is an online retailer specializing in surplus/military clothing and equipment, as well as survival and camping gear. Gravity by Benchr classifies it under Clothing, with Uniforms & Workwear making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Goarmy prices: how much is it?
Goarmy's best seller, Altberg Defender Combat Boots, sells from £19.99 to £89.99 on goarmy.co.uk. 48% of the catalogue is in stock. Gravity does not track prices daily: check goarmy.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Goarmy have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Goarmy advertises on Facebook and Instagram and on Google, where its offers often run. Check goarmy.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Goarmy?
Goarmy sells on its own website, goarmy.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Goarmy?
Gravity by Benchr records a company based in Glasgow, United Kingdom, founded in 1775 according to LinkedIn, on a domain registered in 1999, with 40 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Goarmy growing?
Yes. Gravity by Benchr estimates about 243,300 visits to goarmy.co.uk in September 2026, up 8% in a month and up 34% over three months. Goarmy ranks #222 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Goarmy use?
Gravity by Benchr identifies goarmy.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Goarmy's ad budget?
Gravity by Benchr does not publish a spend figure for Goarmy on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Goarmy ranks #222 of 19,668 by estimated traffic. Its closest competitors on the same market are Military Kit, Bundeswehr und mehr, Army Surplus World, militarysklad.cz, Venture Surplus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Goarmy.