Brand page · Clothing · Germany
BW Online Shop: 929K visits a month, 17 active Meta ads.
BW Online Shop — BW Online Shop is an online retailer specializing in Bundeswehr, US Army, military and army clothing, equipment, outdoor gear, and camping supplies. In September 2026 bw-online-shop.com drew an estimated 929K visits, up 10% on the month before. It ranks #23 of 7,326 Clothing brands in Germany and holds a 4.7 Trustpilot rating over 5,071 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
BW Online Shop is an online retailer specializing in Bundeswehr, US Army, military and army clothing, equipment, outdoor gear, and camping supplies.
01 · Traffic
How much traffic BW Online Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BW Online Shop drew an estimated 929K visits in September 2026, up 10% on the month before and up 4% over three months.
- Worldwide#15,340of 4.5M sites · Top 1%
- In Germany#698of 184K sites · Top 1%
- Clothing, worldwide#1,186of 459,295 brands · Top 1%
- Clothing, Germany#23of 7,326 brands · Top 1%
929K
estimated visits in September
1 mo ▲ +10.4%4 mo ▲ +4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about BW Online Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BW Online Shop holds 4.7 out of 5 on Trustpilot over 5,071 reviews, 437 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places BW Online Shop in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Outdoor Clothing and Equipment Shop Activewear Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What BW Online Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BW Online Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BW Online Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What BW Online Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BW Online Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Dein nächstes Abenteuer ruftbw-online-shop25 Sept 2026video
Das hier ist der Anfang von etwas Verstecktem… 👀 ⛺️Rumän. Zeltbahn/Regenumhang Original Gebraucht | Maße: ca. 180 x 180 cm | Gewicht: cabw-online-shop16 Jul 2026video
Buchenholz Pfannenwenderbw-online-shop14 Jul 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Michael Skurt Bundeswehr und Freizeit- shopverified
Text ad21 Oct 2026Michael Skurt Bundeswehr und Freizeit- shopverified
Image ad21 Oct 2026Michael Skurt Bundeswehr und Freizeit- shopverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about BW Online Shop.
The creators who tag @bw_online_shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @bw_online_shop on Instagram, led by Catch the Beast 🎣🏕️🔥 (10.4K followers, 4.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCatch the Beast 🎣🏕️🔥@catch_the_beast · 🇩🇪 DE | Pets nature Creator | 10.4K | 4.0% | 3 | Tagged @bw_online_shop |
06 · Competitors according to Gravity
Who BW Online Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BW Online Shop among Clothing brands in Germany. The closest is Military Kit, then Goarmy, Army Surplus World, Venture Surplus, military1st.co.uk, militarysklad.cz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Military Kitmilitarykit.com | |||||||
| Goarmygoarmy.co.uk | |||||||
| Army Surplus Worldarmysurplusworld.com | |||||||
| Venture Surplusventuresurplus.com | |||||||
| military1st.co.ukmilitary1st.co.uk | |||||||
| militarysklad.czmilitarysklad.cz |
07 · Company
The company behind BW Online Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BW Online Shop is a company based in Germany, founded in 2017 according to LinkedIn, on a domain registered in July 2003. It employs about 9 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2017, per LinkedIn
- Domain registered
- 31 Jul 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- bw-online-shop.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BW Online Shop
What people ask Google about BW Online Shop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BW Online Shop legit?
According to Gravity by Benchr, BW Online Shop is a brand based in Germany: its website has existed since July 2003, its Trustpilot profile is claimed by the brand, it employs 9 people on LinkedIn, it has 63,543 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
BW Online Shop reviews
Customers rate BW Online Shop 4.7 out of 5 on Trustpilot over 5,071 reviews, 437 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BW Online Shop known for?
BW Online Shop is an online retailer specializing in Bundeswehr, US Army, military and army clothing, equipment, outdoor gear, and camping supplies. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
BW Online Shop promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BW Online Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check bw-online-shop.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind BW Online Shop?
Gravity by Benchr records a company based in Germany, founded in 2017 according to LinkedIn, on a domain registered in 2003, with 9 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BW Online Shop growing?
Yes. Gravity by Benchr estimates about 929,400 visits to bw-online-shop.com in September 2026, up 10% in a month and up 4% over three months. BW Online Shop ranks #23 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BW Online Shop's ad budget?
Gravity by Benchr does not publish a spend figure for BW Online Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, BW Online Shop ranks #23 of 7,326 by estimated traffic. Its closest competitors on the same market are Military Kit, Goarmy, Army Surplus World, Venture Surplus, military1st.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BW Online Shop.