1. Gravity
  2. Rankings
  3. Arts & Entertainment
  4. Hobbies & Creative Arts
  5. GoatGuns

Brand page · Hobbies & Creative Arts · United States

GoatGuns Top 5% worldwide Top 5% in the United States Top 1% in Hobbies & Creative Arts Top 1% in Hobbies & Creative Arts in the United States
goatguns.com·🇺🇸 Spanish Fork, United States· Shopify·Since 2017

GoatGuns traffic, ads & competitors 181k visits a month, 115 active Meta ads, Gravity score 564.

GoatGuns — GoatGun Models creates and sells officially licensed diecast miniature gun models that are 1:3-1:4 scale heavy metal miniatures of iconic firearms, designed to be built like the real thing with snap or screw-together parts. In September 2026 goatguns.com drew an estimated 181k visits, down 36% on the month before. It ranks #153 of 32,083 Hobbies & Creative Arts brands in the United States and holds a 2.0 Trustpilot rating over 113 reviews.

goatguns.com@goat.guns 243kYouTube 620kFacebookLinkedIn 125Trustpilot 2.0Meta Ad Library 115

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
181k
−36% vs. August 2026
Instagram followers
243k
4,369 posts · @goat.guns
Trustpilot
2.0
113 reviews · 8 in 12 months
Meta ads
115
active · on Google since 2025
Products
67%
in stock · 46 collections
Rank in the United States
#153
of 32,083 in Hobbies & Creative Arts
LinkedIn
125
followers · 4 employees
Earned media value
€393.9
per month, Instagram

Gravity score

564/ 1000 · 10 of 10 indicators rated
Brand Power431
Momentum656
Performance606

Percentiles within 343 peers: Hobbies & Creative Arts brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

GoatGun Models creates and sells officially licensed diecast miniature gun models that are 1:3-1:4 scale heavy metal miniatures of iconic firearms, designed to be built like the real thing with snap or screw-together parts.

01 · Traffic

GoatGuns website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

GoatGuns drew an estimated 181k visits in September 2026, down 36% on the month before and down 10% over three months.

  • Worldwide#57,051of 4.5m sites · Top 5%
  • In United States#18,753of 1.2m sites · Top 5%
  • Hobbies & Creative Arts, worldwide#856of 136,278 brands · Top 1%
  • Hobbies & Creative Arts, United States#153of 32,083 brands · Top 1%
Monthly visitssource Sept 2026

181k

estimated visits in September

1 mo ▼ −36.0%4 mo ▼ −9.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

GoatGuns reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

GoatGuns holds 2.0 out of 5 on Trustpilot over 113 reviews, 8 of them in the last twelve months: 48% of customers give five stars and 40% one star. That volume places GoatGuns in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 20 Oct 2026
2.0TrustScore · 113 reviews · 8 in 12 months
Top 30% review volume
5 ★48%
4 ★5%
3 ★3%
2 ★4%
1 ★40%

Hobby Store Gun Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

GoatGuns best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

GoatGuns sells on Shopify, 67% of its catalogue in stock. The best seller is AR15 Model - Black, at US$49.99, followed by Shipping Protection and Mini 4x Scope.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Collectibles83%
Weapons0%
Gift Cards0%

Share of the catalogue by product family.

Activity mixdominant: Hobbies & Creative Arts
Hobbies & Creative Arts90%
Clothing5%
Weapons & Weapon Accessories1%
Clothing Accessories1%
Kitchen & Dining1%

The dominant category places GoatGuns in its comparison group.

Prices and ratingsstore data
Average rating
4.87 / 5
Rated products
94% of the catalogue
In stock
67%
Upper price quartile
US$59.99
Currency
USD

05 · Influencers

GoatGuns influencers

The creators who tag @goat.guns on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @goat.guns on Instagram, led by Beyond The Box (12.8k followers, 1.8% engagement).

Influencersaccounts tagging @goat.guns · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBeyond The Box@beyondthabox · 🇬🇧 GBGaming streaming tech culture Creator12.8k1.8%1Tagged @goat.guns
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

GoatGuns competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for GoatGuns among Hobbies & Creative Arts brands in the United States. The closest is Sarco, then Denix, Legacy Collectibles, International Military Antiques, RedWolf Airsoft, airfix.com.

CompetitorsHobbies & Creative Arts · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Sarcosarcoinc.com
Denixdenix.es
Legacy Collectibleslegacy-collectibles.com
International Military Antiquesima-usa.com
RedWolf Airsoftredwolfairsoft.com
airfix.comairfix.com
Competitors Gravity finds for GoatGuns. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare GoatGuns with Sarco

07 · Company

Who is behind GoatGuns?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

GoatGuns is a company based in Spanish Fork, United States, founded in 2017 according to LinkedIn, on a domain registered in March 2017. It employs about 4 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Spanish Fork
Founded
2017, per LinkedIn
Domain registered
22 Mar 2017
Status
Operating
Employees
4 on LinkedIn
DistributionGravity index, Nov 2026
Own store
goatguns.com · Shopify · USD
Catalogue
46 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about GoatGuns

What people ask Google about GoatGuns.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is GoatGuns a legit company?

According to Gravity by Benchr, GoatGuns is a brand based in Spanish Fork, United States: its website has existed since March 2017, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 242,817 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about GoatGuns?

Customers rate GoatGuns 2.0 out of 5 on Trustpilot over 113 reviews, 8 of them in the last twelve months: 48% give five stars, 40% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is GoatGuns?

GoatGun Models creates and sells officially licensed diecast miniature gun models that are 1:3-1:4 scale heavy metal miniatures of iconic firearms, designed to be built like the real thing with snap or screw-together parts. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Collectibles making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

GoatGuns prices: how much is it?

GoatGuns' best seller, AR15 Model - Black, sells US$49.99 on goatguns.com. 67% of the catalogue is in stock. Gravity does not track prices daily: check goatguns.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

GoatGuns promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: GoatGuns advertises on Facebook and Instagram and on Google, where its offers often run. Check goatguns.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy GoatGuns?

GoatGuns sells on its own website, goatguns.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns GoatGuns?

Gravity by Benchr records a company based in Spanish Fork, United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is GoatGuns doing well?

Not at the moment. Gravity by Benchr estimates about 180,700 visits to goatguns.com in September 2026, down 36% in a month and down 10% over three months. GoatGuns ranks #153 of 32,083 Hobbies & Creative Arts brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does GoatGuns use?

Gravity by Benchr identifies goatguns.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is GoatGuns' ad budget?

Gravity by Benchr does not publish a spend figure for GoatGuns on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Hobbies & Creative Arts brands in the United States?

Among Hobbies & Creative Arts brands in the United States in the Gravity by Benchr index, GoatGuns ranks #153 of 32,083 by estimated traffic. Its closest competitors on the same market are Sarco, Denix, Legacy Collectibles, International Military Antiques and RedWolf Airsoft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GoatGuns.