Brand page · Personal Care · United States
AYO: 36.5k visits a month, 65 active Meta ads, Gravity score 642.
AYO — AYO is a brand that sells light therapy glasses designed to regulate circadian rhythm to improve sleep, energy and overall health by mimicking the sun's effects. In September 2026 goayo.com drew an estimated 36.5k visits, up 27% on the month before. It ranks #1,741 of 33,626 Personal Care brands in United States and holds a 4.7 Trustpilot rating over 258 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
AYO is a brand that sells light therapy glasses designed to regulate circadian rhythm to improve sleep, energy and overall health by mimicking the sun's effects.
01 · Traffic
How much traffic AYO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
AYO drew an estimated 36.5k visits in September 2026, up 27% on the month before and up 5% over three months.
- Worldwide#222,623of 4.5m sites · Top 5%
- In United States#70,065of 1.2m sites · Top 10%
- Personal Care, worldwide#11,357of 215,119 brands · Top 10%
- Personal Care, United States#1,741of 33,626 brands · Top 10%
36.5k
estimated visits in September
1 mo ▲ +27.2%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about AYO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
AYO holds 4.7 out of 5 on Trustpilot over 258 reviews, 84 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places AYO in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Electronics Company
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What AYO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
AYO sells on Shopify, 100% of its catalogue in stock. The best seller is AYO+, at US$299.00–US$319.00.
#1AYO+AYOUS$299.00–US$319.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places AYO in its comparison group.
- Average rating
- 5.00 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$299.00
- Currency
- USD
04 · Ads
What AYO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
AYO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2025 (image, text, video).
Stop waking at 3am every nightAYO7 Oct 2026image
Wake up with energy that lastsAYO7 Oct 2026image
Decades of research, finally wearableAYO7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Novalogy Ltd.verified
Text ad19 Oct 2026Novalogy Ltd.verified
Text ad19 Oct 2026Phong Y. Khangverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about AYO.
The creators who tag @ayowearable on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who AYO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for AYO among Personal Care brands in United States. The closest is Triumph LTD, then Helio Aesthetics, MaxGen Labs, WHLICKS, Cefaly Store US, Freedom Leg.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Triumph LTDtriumph-ltd.com | |||||||
| Helio Aestheticshelioaesthetics.com | |||||||
| MaxGen Labsmaxgenlabs.com | |||||||
| WHLICKSwhlicks.net | |||||||
| Cefaly Store USshop.cefaly.com | |||||||
| Freedom Legfreedomleg.com |
07 · Company
The company behind AYO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
AYO is a company based in Claymont, United States, founded in 2015 according to LinkedIn, on a domain registered in April 2015. It employs about 9 people and is listed at seed stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Claymont
- Founded
- 2015, per LinkedIn
- Domain registered
- 13 Apr 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 9 on LinkedIn · 2-10
- Funding stage
- Seed · last deal: non equity assistance
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- goayo.com · Shopify · USD
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about AYO
What people ask Google about AYO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is AYO legit or a scam?
According to Gravity by Benchr, AYO is a brand based in Claymont, United States: its website has existed since April 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 9 people on LinkedIn, it has 10,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
AYO reviews: is it worth it?
Customers rate AYO 4.7 out of 5 on Trustpilot over 258 reviews, 84 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does AYO sell?
AYO is a brand that sells light therapy glasses designed to regulate circadian rhythm to improve sleep, energy and overall health by mimicking the sun's effects. Gravity by Benchr classifies it under Personal Care, with Light Therapy Lamps making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is AYO expensive?
AYO's best seller, AYO+, sells from US$299.00 to US$319.00 on goayo.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check goayo.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does AYO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: AYO advertises on Facebook and Instagram and on Google, where its offers often run. Check goayo.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy AYO?
AYO sells on its own website, goayo.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns AYO?
Gravity by Benchr records a company based in Claymont, United States, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 9 employees on LinkedIn, listed at seed stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is AYO growing?
Yes. Gravity by Benchr estimates about 36,500 visits to goayo.com in September 2026, up 27% in a month and up 5% over three months. AYO ranks #1,741 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does AYO use?
Gravity by Benchr identifies goayo.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does AYO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for AYO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, AYO ranks #1,741 of 33,626 by estimated traffic. Its closest competitors on the same market are Triumph LTD, Helio Aesthetics, MaxGen Labs, WHLICKS and Cefaly Store US. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with AYO.