Brand page · Clothing · United States

GoBros Top 5% worldwide Top 5% in United States Top 5% in Clothing Top 5% in Clothing in United States
gobros.com·🇺🇸 MINNETONKA, United States· Shopify·Since 2003

GoBros: 47.1k visits a month, 3 active Meta ads, Gravity score 450.

GoBros — GoBros.com is an online retailer specializing in premium name brand socks for men and women, featuring brands like Darn Tough, Smartwool, Balega, and others. In September 2026 gobros.com drew an estimated 47.1k visits, down 44% on the month before. It ranks #2,930 of 97,158 Clothing brands in United States.

gobros.com@gobros_outdoors 7.4kFacebookLinkedIn 71Trustpilot 2.6Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
47.1k
−44% vs. August 2026
Instagram followers
7.4k
1,182 posts · @gobros_outdoors
Trustpilot
2.6
5 reviews · 2 in 12 months
Meta ads
3
active · on Google since 2024
Products
97%
in stock · 225 collections
Rank in United States
#2,930
of 97,158 in Clothing
LinkedIn
71
followers · 6 employees
Earned media value
—
Data not available

Gravity score

450/ 1000 · 9 of 10 indicators rated
Brand Power601
Momentum307
Performance442

Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

GoBros.com is an online retailer specializing in premium name brand socks for men and women, featuring brands like Darn Tough, Smartwool, Balega, and others.

01 · Traffic

How much traffic GoBros gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

GoBros drew an estimated 47.1k visits in September 2026, down 44% on the month before and down 52% over three months.

  • Worldwide#178,879of 4.5m sites · Top 5%
  • In United States#57,204of 1.2m sites · Top 5%
  • Clothing, worldwide#17,209of 459,295 brands · Top 5%
  • Clothing, United States#2,930of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

47.1k

estimated visits in September

1 mo ▼ −44.2%4 mo ▼ −52.0%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about GoBros.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

GoBros holds 2.6 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 40% of customers give five stars and 60% one star.

Trustpilotread 20 Oct 2026
2.6TrustScore · 5 reviews · 2 in 12 months
5 ★40%
4 ★0%
3 ★0%
2 ★0%
1 ★60%

Clothing Store Underwear Store Men's Clothing Store Shoe Store Women's Clothing Store Activewear Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What GoBros sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

GoBros sells on Shopify, 97% of its catalogue in stock. The best seller is Balega Hidden Comfort No Show Socks, at US$17.00, followed by Darn Tough Mens Hiker Boot Full Cushion Midweight Socks and Darn Tough Mens Hiker Quarter Midweight Socks.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Socks72%
Gloves & Mittens6%
Activewear4%
Hats3%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing81%
Clothing Accessories12%
Shoes6%
Linens & Bedding0%
Personal Care0%

The dominant category places GoBros in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
38% of the catalogue
In stock
97%
Upper price quartile
US$39.99
Currency
USD

05 · Influencers

Who talks about GoBros.

The creators who tag @gobros_outdoors on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @gobros_outdoors · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who GoBros competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for GoBros among Clothing brands in United States. The closest is SIMPLYWORKOUT, then Sockwell, Zensah, SockGeek, Point6, Elliosa.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
SIMPLYWORKOUTsimplyworkout.com
Sockwellsockwellusa.com
Zensahzensah.com
SockGeeksockgeek.com
Point6point6.com
Elliosaelliosa.com
Competitors Gravity finds for GoBros. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare GoBros with SIMPLYWORKOUT

07 · Company

The company behind GoBros.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

GoBros is a company based in MINNETONKA, United States, on a domain registered in October 2003. It employs about 6 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · MINNETONKA
Founded
Data not available
Domain registered
2 Oct 2003
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
6 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
gobros.com · Shopify · USD
Catalogue
225 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about GoBros

What people ask Google about GoBros.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is GoBros a legit company?

According to Gravity by Benchr, GoBros is a brand based in MINNETONKA, United States: its website has existed since October 2003, it sells on a Shopify store, it employs 6 people on LinkedIn, it has 7,368 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is GoBros?

GoBros.com is an online retailer specializing in premium name brand socks for men and women, featuring brands like Darn Tough, Smartwool, Balega, and others. Gravity by Benchr classifies it under Clothing, with Socks making up 72% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does GoBros cost?

GoBros' best seller, Balega Hidden Comfort No Show Socks, sells US$17.00 on gobros.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check gobros.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

GoBros promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: GoBros advertises on Facebook and Instagram and on Google, where its offers often run. Check gobros.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy GoBros?

GoBros sells on its own website, gobros.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns GoBros?

Gravity by Benchr records a company based in MINNETONKA, United States, whose domain was registered in 2003, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is GoBros doing well?

Not at the moment. Gravity by Benchr estimates about 47,100 visits to gobros.com in September 2026, down 44% in a month and down 52% over three months. GoBros ranks #2,930 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does GoBros use?

Gravity by Benchr identifies gobros.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does GoBros spend on Meta ads?

Gravity by Benchr does not publish a spend figure for GoBros on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in United States?

Among Clothing brands in United States in the Gravity by Benchr index, GoBros ranks #2,930 of 97,158 by estimated traffic. Its closest competitors on the same market are SIMPLYWORKOUT, Sockwell, Zensah, SockGeek and Point6. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GoBros.