Brand page · Food Items · Australia
Honest to Goodness: 174K visits a month, 9 active Meta ads, Gravity score 614.
Honest to Goodness — Honest to Goodness is an Australian online health food store that sells certified organic products and natural foods, with a focus on making healthy and sustainable living accessible. In September 2026 goodness.com.au drew an estimated 174K visits, up 30% on the month before. It ranks #16 of 3,754 Food Items brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Food Items brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Honest to Goodness is an Australian online health food store that sells certified organic products and natural foods, with a focus on making healthy and sustainable living accessible.
01 · Traffic
How much traffic Honest to Goodness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Honest to Goodness drew an estimated 174K visits in September 2026, up 30% on the month before and up 37% over three months.
- Worldwide#58,944of 4.5M sites · Top 5%
- In Australia#1,226of 105K sites · Top 5%
- Food Items, worldwide#1,432of 260,714 brands · Top 1%
- Food Items, Australia#16of 3,754 brands · Top 1%
174K
estimated visits in September
1 mo ▲ +30.1%4 mo ▲ +37.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Honest to Goodness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Honest to Goodness holds 2.5 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 43% of customers give five stars and 57% one star.
Organic Food Store Organic Shop Health Food Store Grocery Store Natural Foods Store Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Honest to Goodness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Honest to Goodness's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Honest to Goodness in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Honest to Goodness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Honest to Goodness runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text).
Honest to GoodnessHonest to Goodness6 Oct 2026image
Honest to GoodnessHonest to Goodness6 Oct 2026image
Organic and natural for lessHonest to Goodness3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HONEST TO GOODNESS PTY LIMITEDverified
Text ad21 Oct 2026HONEST TO GOODNESS PTY LIMITEDverified
Text ad21 Oct 2026HONEST TO GOODNESS PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Honest to Goodness.
The creators who tag @honesttogoodnessau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @honesttogoodnessau on Instagram, led by Ashley Collins 𝘕𝘰𝘶𝘳𝘪𝘴𝘩 𝘔𝘦 𝘔𝘶𝘮 (23.9K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAshley Collins 𝘕𝘰𝘶𝘳𝘪𝘴𝘩 𝘔𝘦 𝘔𝘶𝘮@nourishmemum · 🇦🇺 AU | Food cooking nutrition Creator | 23.9K | — | 2 | Tagged @honesttogoodnessau |
06 · Competitors according to Gravity
Who Honest to Goodness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Honest to Goodness among Food Items brands in Australia. The closest is Country Life Natural Foods, then wholefoodearth.com, Om Foods, Pit&Pit, Azure Standard, Ackerherz.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Country Life Natural Foodscountrylifefoods.com | |||||||
| wholefoodearth.comwholefoodearth.com | |||||||
| Om Foodsomfoods.com | |||||||
| Pit&Pitpit-pit.com | |||||||
| Azure Standardazurestandard.com | |||||||
| Ackerherzackerherz.de |
07 · Company
The company behind Honest to Goodness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Honest to Goodness is a company based in Australia, founded in 2002 according to LinkedIn. It employs about 58 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇦🇺 Australia
- Founded
- 2002, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- goodness.com.au · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Honest to Goodness
What people ask Google about Honest to Goodness.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Honest to Goodness legit or a scam?
According to Gravity by Benchr, Honest to Goodness is a brand based in Australia: it sells on a Bigcommerce store, it employs 58 people on LinkedIn, it has 25,716 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Honest to Goodness sell?
Honest to Goodness is an Australian online health food store that sells certified organic products and natural foods, with a focus on making healthy and sustainable living accessible. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Honest to Goodness discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Honest to Goodness advertises on Facebook and Instagram and on Google, where its offers often run. Check goodness.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Honest to Goodness?
Honest to Goodness sells on its own website, goodness.com.au, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Honest to Goodness?
Gravity by Benchr records a company based in Australia, founded in 2002 according to LinkedIn, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Honest to Goodness doing well?
Yes. Gravity by Benchr estimates about 173,600 visits to goodness.com.au in September 2026, up 30% in a month and up 37% over three months. Honest to Goodness ranks #16 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Honest to Goodness use?
Gravity by Benchr identifies goodness.com.au as a Bigcommerce store. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Honest to Goodness spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Honest to Goodness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Honest to Goodness ranks #16 of 3,754 by estimated traffic. Its closest competitors on the same market are Country Life Natural Foods, wholefoodearth.com, Om Foods, Pit&Pit, Azure Standard. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Honest to Goodness.