Brand page · Food Items

Pit&Pit Top 1% worldwide Top 1% in Food Items
pit-pit.com· Shopify·Since 2013

Pit&Pit: 283K visits a month, 153 active Meta ads.

Pit&Pit — Pit&Pit is a Belgian online provider of pure, healthy and natural food, offering more than 2,500 natural products. In September 2026 pit-pit.com drew an estimated 283K visits, down 13% on the month before. It ranks #2 of 404 Food Items brands and holds a 4.8 Trustpilot rating over 38,299 reviews.

pit-pit.com@pitenpit.nl 66.8KFacebookLinkedIn 2.3KTrustpilot 4.8Meta Ad Library 153

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
283K
−13% vs. August 2026
Instagram followers
66.8K
709 posts · @pitenpit.nl
Trustpilot
4.8
38,299 reviews · 3,370 in 12 months
Meta ads
153
active · on Google since 2023
Products
92%
in stock
Rank in Belgium
#2
of 404 in Food Items
LinkedIn
2.3K
followers · 27 employees
Earned media value
€3.1k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Pit&Pit is a Belgian online provider of pure, healthy and natural food, offering more than 2,500 natural products.

01 · Traffic

How much traffic Pit&Pit gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Pit&Pit drew an estimated 283K visits in September 2026, down 13% on the month before and down 25% over three months.

  • Worldwide#39,344of 4.5M sites · Top 1%
  • In Belgium#180of 36.5K sites · Top 1%
  • Food Items, worldwide#904of 260,714 brands · Top 1%
  • Food Items, Belgium#2of 404 brands · Top 1%
Monthly visitssource Sept 2026

283K

estimated visits in September

1 mo ▼ −13.1%4 mo ▼ −24.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Pit&Pit.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Pit&Pit holds 4.8 out of 5 on Trustpilot over 38,299 reviews, 3,370 of them in the last twelve months: 87% of customers give five stars and 1% one star. That volume places Pit&Pit in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Pit&Pit scores 4.9 over 110 reviews.

Trustpilotclaimed page · read 20 Oct 2026
4.8TrustScore · 38,299 reviews · 3,370 in 12 months
Top 1% review volumeTop 5% rating quality
5 ★87%
4 ★10%
3 ★1%
2 ★1%
1 ★1%

Fitness and Nutrition Service Coffee Store Natural Foods Store Health Food Store Organic Food Store

Google reviewsread 20 Oct 2026
4.9110 reviews on the Google business profile
5 ★91%
4 ★5%
3 ★3%
2 ★1%
1 ★0%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Pit&Pit sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Pit&Pit sells on Shopify, 92% of its catalogue in stock. The best seller is Havervlokken fijn bio, at €3.55–€8.00, followed by Europese pompoenpitten and Chiazaad bio.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Seasonings & Spices9%
Tea & Infusions6%
Fruits & Vegetables5%
Nuts & Seeds3%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items57%
Beverages22%
Health Care8%
Personal Care4%
Kitchen & Dining2%

The dominant category places Pit&Pit in its comparison group.

Prices and ratingsstore data
Average rating
4.85 / 5
Rated products
32% of the catalogue
In stock
92%
Upper price quartile
US$9.52
Currency
EUR

05 · Influencers

Who talks about Pit&Pit.

The creators who tag @pitenpit.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @pitenpit.nl on Instagram, led by Elise De Brabandere (12.5K followers, 4.3% engagement).

Influencersaccounts tagging @pitenpit.nl · Instagram
AccountProfileFollowersEngagementTagsRelationship
EElise De Brabandere@elise_kookt · 🇧🇪 BEFood cooking nutrition Creator12.5K4.3%8Tagged @pitenpit.nl
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Pit&Pit competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Pit&Pit among Food Items brands. The closest is Honest to Goodness, then Country Life Natural Foods, Azure Standard, wholefoodearth.com, Carl Wilhelm Clasen GmbH, New Garden.

CompetitorsFood Items · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Honest to Goodnessgoodness.com.au
Country Life Natural Foodscountrylifefoods.com
Azure Standardazurestandard.com
wholefoodearth.comwholefoodearth.com
Carl Wilhelm Clasen GmbHclasen-organic-foods.com
New Gardennewgarden.com.ar
Competitors Gravity finds for Pit&Pit. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Pit&Pit with Honest to Goodness

07 · Company

The company behind Pit&Pit.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Pit&Pit is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in June 2013. It employs about 27 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2010, per LinkedIn
Domain registered
11 Jun 2013
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
27 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
pit-pit.com · Shopify · EUR
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Pit&Pit

What people ask Google about Pit&Pit.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Pit&Pit a legit company?

According to Gravity by Benchr, Pit&Pit is a brand: its website has existed since June 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 27 people on LinkedIn, it has 66,806 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Pit&Pit reviews: is it worth it?

Customers rate Pit&Pit 4.8 out of 5 on Trustpilot over 38,299 reviews, 3,370 of them in the last twelve months: 87% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Pit&Pit scores 4.9 over 110 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Pit&Pit?

Pit&Pit is a Belgian online provider of pure, healthy and natural food, offering more than 2,500 natural products. Gravity by Benchr classifies it under Food Items, with Seasonings & Spices making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Pit&Pit prices: how much is it?

Pit&Pit's best seller, Havervlokken fijn bio, sells from €3.55 to €8.00 on pit-pit.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check pit-pit.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Pit&Pit discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Pit&Pit advertises on Facebook and Instagram and on Google, where its offers often run. Check pit-pit.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Pit&Pit?

Pit&Pit sells on its own website, pit-pit.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Pit&Pit?

Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 2013, with 27 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Pit&Pit doing well?

Not at the moment. Gravity by Benchr estimates about 282,800 visits to pit-pit.com in September 2026, down 13% in a month and down 25% over three months. Pit&Pit ranks #2 of 404 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Pit&Pit use?

Gravity by Benchr identifies pit-pit.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records.

What is Pit&Pit's ad budget?

Gravity by Benchr does not publish a spend figure for Pit&Pit on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands?

Among Food Items brands in the Gravity by Benchr index, Pit&Pit ranks #2 of 404 by estimated traffic. Its closest competitors on the same market are Honest to Goodness, Country Life Natural Foods, Azure Standard, wholefoodearth.com, Carl Wilhelm Clasen GmbH. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pit&Pit.