Brand page · Outdoor Recreation · United States

Googan Squad Top 5% worldwide Top 5% in United States Top 5% in Outdoor Recreation Top 5% in Outdoor Recreation in United States
googansquad.com·🇺🇸 Oklahoma City, United States· Shopify·Since 2016

Googan Squad: 75.4k visits a month, 37 active Meta ads, Gravity score 496.

Googan Squad — Googan Squad is a fishing brand that sells bass fishing baits, tackle, and apparel, creating content to bring a new generation into the outdoors. In September 2026 googansquad.com drew an estimated 75.4k visits, down 37% on the month before. It ranks #451 of 14,873 Outdoor Recreation brands in United States and holds a 3.0 Trustpilot rating over 14 reviews.

googansquad.com@googansquad 865kYouTube 1.1mFacebookTrustpilot 3.0Meta Ad Library 37

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
75.4k
−37% vs. August 2026
Instagram followers
865k
3,588 posts · @googansquad
Trustpilot
3.0
14 reviews · 2 in 12 months
Meta ads
37
active · on Google since 2022
Products
94%
in stock · 134 collections
Rank in United States
#451
of 14,873 in Outdoor Recreation
LinkedIn
—
Data not available
Earned media value
€21.7k
per month, Instagram

Gravity score

496/ 1000 · 10 of 10 indicators rated
Brand Power603
Momentum237
Performance648

Percentiles within 820 peers: Outdoor Recreation brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Googan Squad is a fishing brand that sells bass fishing baits, tackle, and apparel, creating content to bring a new generation into the outdoors.

01 · Traffic

How much traffic Googan Squad gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Googan Squad drew an estimated 75.4k visits in September 2026, down 37% on the month before and down 51% over three months.

  • Worldwide#119,546of 4.5m sites · Top 5%
  • In United States#38,927of 1.2m sites · Top 5%
  • Outdoor Recreation, worldwide#2,322of 101,136 brands · Top 5%
  • Outdoor Recreation, United States#451of 14,873 brands · Top 5%
Monthly visitssource Sept 2026

75.4k

estimated visits in September

1 mo ▼ −36.6%4 mo ▼ −50.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Googan Squad.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Googan Squad holds 3.0 out of 5 on Trustpilot over 14 reviews, 2 of them in the last twelve months: 29% of customers give five stars and 64% one star.

Trustpilotread 21 Oct 2026
3.0TrustScore · 14 reviews · 2 in 12 months
5 ★29%
4 ★0%
3 ★7%
2 ★0%
1 ★64%

Clothing Store Fishing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Googan Squad sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Googan Squad sells on Shopify, 94% of its catalogue in stock. The best seller is Googan Squad Shirt Of The Month, at US$19.99–US$22.99, followed by Bandito Bug and Lunker Log.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fishing88%
Clothing Tops3%
Hats3%
Vehicle Maintenance, Care & Decor2%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation88%
Clothing Accessories5%
Clothing3%
Vehicle Parts & Accessories2%
Handbag & Wallet Accessories1%

The dominant category places Googan Squad in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
97% of the catalogue
In stock
94%
Upper price quartile
US$53.74
Currency
USD

05 · Influencers

Who talks about Googan Squad.

The creators who tag @googansquad on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @googansquad on Instagram, led by Grant Langmore (29.3k followers, 17.1% engagement).

Influencersaccounts tagging @googansquad · Instagram
AccountProfileFollowersEngagementTagsRelationship
GGrant Langmore@grant_langmore7 · 🇺🇸 USPets nature Creator29.3k17.1%9Tagged @googansquad
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Googan Squad competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Googan Squad among Outdoor Recreation brands in United States. The closest is Shimano North America Holding, then Savage Gear®, Reaction Tackle, Nomad Tackle, Berkley Fishing, HEADBANGER.

CompetitorsOutdoor Recreation · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Shimano North America Holdingfishshop.shimano.com
Savage Gear®savagegear.com
Reaction Tacklereactiontackle.com
Nomad Tacklenomadtackle.com
Berkley Fishingberkley-fishing.com
HEADBANGERheadbangerlures.com
Competitors Gravity finds for Googan Squad. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Googan Squad with Shimano North America Holding

07 · Company

The company behind Googan Squad.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Googan Squad is a company based in Oklahoma City, United States, on a domain registered in August 2016.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Oklahoma City
Founded
Data not available
Domain registered
5 Aug 2016
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
googansquad.com · Shopify · USD
Catalogue
134 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Googan Squad

What people ask Google about Googan Squad.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Googan Squad legit?

According to Gravity by Benchr, Googan Squad is a brand based in Oklahoma City, United States: its website has existed since August 2016, it sells on a Shopify store, it has 864,598 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Googan Squad?

Customers rate Googan Squad 3.0 out of 5 on Trustpilot over 14 reviews, 2 of them in the last twelve months: 29% give five stars, 64% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Googan Squad known for?

Googan Squad is a fishing brand that sells bass fishing baits, tackle, and apparel, creating content to bring a new generation into the outdoors. Gravity by Benchr classifies it under Outdoor Recreation, with Fishing making up 88% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Googan Squad prices: how much is it?

Googan Squad's best seller, Googan Squad Shirt Of The Month, sells from US$19.99 to US$22.99 on googansquad.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check googansquad.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Googan Squad have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Googan Squad advertises on Facebook and Instagram and on Google, where its offers often run. Check googansquad.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Googan Squad?

Googan Squad sells on its own website, googansquad.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Googan Squad?

Gravity by Benchr records a company based in Oklahoma City, United States, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Googan Squad doing well?

Not at the moment. Gravity by Benchr estimates about 75,400 visits to googansquad.com in September 2026, down 37% in a month and down 51% over three months. Googan Squad ranks #451 of 14,873 Outdoor Recreation brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Googan Squad use?

Gravity by Benchr identifies googansquad.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Googan Squad spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Googan Squad on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in United States?

Among Outdoor Recreation brands in United States in the Gravity by Benchr index, Googan Squad ranks #451 of 14,873 by estimated traffic. Its closest competitors on the same market are Shimano North America Holding, Savage Gear®, Reaction Tackle, Nomad Tackle and Berkley Fishing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Googan Squad.