Brand page · Personal Care · United Kingdom
Gordons Direct: 57.8k visits a month, 1 active Meta ads, Gravity score 545.
Gordons Direct — Gordons Direct is the online store for Gordons Chemists, offering a wide range of health and beauty items, fragrance, and electrical products. In September 2026 gordonsdirect.com drew an estimated 57.8k visits, up 21% on the month before. It ranks #323 of 8,226 Personal Care brands in United Kingdom and holds a 4.0 Trustpilot rating over 6,505 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gordons Direct is the online store for Gordons Chemists, offering a wide range of health and beauty items, fragrance, and electrical products.
01 · Traffic
How much traffic Gordons Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gordons Direct drew an estimated 57.8k visits in September 2026, up 21% on the month before and down 10% over three months.
- Worldwide#150,149of 4.5m sites · Top 5%
- In United Kingdom#7,896of 192k sites · Top 5%
- Personal Care, worldwide#7,559of 215,119 brands · Top 5%
- Personal Care, United Kingdom#323of 8,226 brands · Top 5%
57.8k
estimated visits in September
1 mo ▲ +21.0%4 mo ▼ −9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gordons Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gordons Direct holds 4.0 out of 5 on Trustpilot over 6,505 reviews, 21 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places Gordons Direct in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Perfume Store Hair Product Store Toiletries Store Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gordons Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gordons Direct sells on Shopify, 84% of its catalogue in stock. The best seller is BPerfect Cosmetics X Ekin-Su Radiant Glow (Various Shades), at £9.83–£16.95, followed by Note Cosmetics BB Cream 35ml and DKNY Women Eau de Toilette 100ml.
#1BPerfect Cosmetics X Ekin-Su Radiant Glow (Various Shades)Gordons Direct£9.83–£16.95In stock
#2Note Cosmetics BB Cream 35mlGordons Direct£12.50In stock
#3DKNY Women Eau de Toilette 100mlGordons Direct£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gordons Direct in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 10% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$26.46
- Currency
- GBP
04 · Ads
What Gordons Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gordons Direct runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2022 (image, text, video).
Rabanne Fame Gift Set | £60Gordons Chemists5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Gordons Chemistsverified
Text ad20 Oct 2026Gordons Chemistsverified
Text ad20 Oct 2026Gordons Chemistsverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gordons Direct.
The creators who tag @gordonschemists on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Gordons Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gordons Direct among Personal Care brands in United Kingdom. The closest is MyPure®, then Vesa Beauty, The French Pharmacy, Onlynaturals, BrandListry, All Natural Me.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MyPure®mypure.co.uk | |||||||
| Vesa Beautyvesa.co.uk | |||||||
| The French Pharmacythefrenchpharmacy.co | |||||||
| Onlynaturalsonlynaturals.co.uk | |||||||
| BrandListrybrandlistry.ng | |||||||
| All Natural Meallnaturalme.co.uk |
07 · Company
The company behind Gordons Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gordons Direct is a company based in Banbridge, United Kingdom, founded in 1980 according to LinkedIn, on a domain registered in May 2011. It employs about 208 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Banbridge
- Founded
- 1980, per LinkedIn
- Domain registered
- 10 May 2011
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 208 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gordonsdirect.com · Shopify · GBP
- Catalogue
- 1,465 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gordons Direct
What people ask Google about Gordons Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gordons Direct a legit company?
According to Gravity by Benchr, Gordons Direct is a brand based in Banbridge, United Kingdom: its website has existed since May 2011, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 208 people on LinkedIn, it has 19,167 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Gordons Direct reviews
Customers rate Gordons Direct 4.0 out of 5 on Trustpilot over 6,505 reviews, 21 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gordons Direct?
Gordons Direct is the online store for Gordons Chemists, offering a wide range of health and beauty items, fragrance, and electrical products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Gordons Direct prices: how much is it?
Gordons Direct's best seller, BPerfect Cosmetics X Ekin-Su Radiant Glow (Various Shades), sells from £9.83 to £16.95 on gordonsdirect.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check gordonsdirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Gordons Direct promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gordons Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check gordonsdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Gordons Direct?
Gordons Direct sells on its own website, gordonsdirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Gordons Direct?
Gravity by Benchr records a company based in Banbridge, United Kingdom, founded in 1980 according to LinkedIn, on a domain registered in 2011, with 208 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gordons Direct growing?
Not at the moment. Gravity by Benchr estimates about 57,800 visits to gordonsdirect.com in September 2026, up 21% in a month and down 10% over three months. Gordons Direct ranks #323 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gordons Direct use?
Gravity by Benchr identifies gordonsdirect.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gordons Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Gordons Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Gordons Direct ranks #323 of 8,226 by estimated traffic. Its closest competitors on the same market are MyPure®, Vesa Beauty, The French Pharmacy, Onlynaturals and BrandListry. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gordons Direct.