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  5. Grace and Lace

Brand page · Clothing · United States

Grace and Lace Top 5% worldwide Top 10% in the United States Top 5% in Clothing Top 5% in Clothing in the United States
graceandlace.com·🇺🇸 Cedar Park, United States· Shopify·Since 2011

Grace and Lace traffic, ads & competitors 37.1k visits a month, 27 active Meta ads, Gravity score 556.

Grace and Lace — Grace and Lace is a women's clothing brand that sells trendy apparel including tops, bottoms, dresses, and accessories for various occasions. In September 2026 graceandlace.com drew an estimated 37.1k visits, up 73% on the month before. It ranks #3,503 of 97,158 Clothing brands in the United States.

graceandlace.com@graceandlaceco 107kYouTube 54.8kFacebookLinkedIn 2kTrustpilot 3.2Meta Ad Library 27

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
37.1k
+73% vs. August 2026
Instagram followers
107k
7,691 posts · @graceandlaceco
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
27
active · on Google since 2024
Products
96%
in stock · 739 collections
Rank in the United States
#3,503
of 97,158 in Clothing
LinkedIn
2k
followers · 23 employees
Earned media value
€84.2
per month, Instagram

Gravity score

556/ 1000 · 10 of 10 indicators rated
Brand Power520
Momentum554
Performance595

Percentiles within 2787 peers: Clothing brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Grace and Lace is a women's clothing brand that sells trendy apparel including tops, bottoms, dresses, and accessories for various occasions.

01 · Traffic

Grace and Lace website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Grace and Lace drew an estimated 37.1k visits in September 2026, up 73% on the month before and up 73% over three months.

  • Worldwide#219,426of 4.5m sites · Top 5%
  • In United States#69,161of 1.2m sites · Top 10%
  • Clothing, worldwide#20,961of 459,295 brands · Top 5%
  • Clothing, United States#3,503of 97,158 brands · Top 5%
Monthly visitssource Sept 2026

37.1k

estimated visits in September

1 mo ▲ +73.4%4 mo ▲ +72.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Grace and Lace reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Grace and Lace holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Clothing Store Women's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Grace and Lace best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Grace and Lace sells on Shopify, 96% of its catalogue in stock. The best seller is Package Protection, at US$1.88, followed by Long Sleeve Perfect Pocket Tee in Oatmeal - FINAL SALE and Package Protection.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Clothing Tops54%
Pants15%
Activewear6%
Outerwear5%

Share of the catalogue by product family.

Activity mixdominant: Clothing
Clothing96%
Clothing Accessories2%
Jewelry1%
Shoes1%
Handbags, Wallets & Cases0%

The dominant category places Grace and Lace in its comparison group.

Prices and ratingsstore data
Average rating
4.68 / 5
Rated products
84% of the catalogue
In stock
96%
Upper price quartile
US$29.99
Currency
USD

05 · Influencers

Grace and Lace influencers

The creators who tag @graceandlaceco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @graceandlaceco on Instagram, led by Christine | Casual • Workwear (38.6k followers, 0.5% engagement).

Influencersaccounts tagging @graceandlaceco · Instagram
AccountProfileFollowersEngagementTagsRelationship
CChristine | Casual • Workwear@barelyblonde_ · 🇺🇸 USFashion style luxury Creator38.6k0.5%1Tagged @graceandlaceco
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Grace and Lace competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Grace and Lace among Clothing brands in the United States. The closest is DUMBGOOD, then Ampersand Avenue, TURTLE BAY APPAREL, Brooklyn Cloth, 89th & Madison, Rafaella.

CompetitorsClothing · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
DUMBGOODdumbgood.com
Ampersand Avenueampersandave.com
TURTLE BAY APPARELturtlebayapparel.com
Brooklyn Clothbrooklyncloth.com
89th & Madison89thandmadison.com
Rafaellarafaellastyle.com
Competitors Gravity finds for Grace and Lace. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Grace and Lace with DUMBGOOD

07 · Company

Who is behind Grace and Lace?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Grace and Lace is a company based in Cedar Park, United States, founded in 2011 according to LinkedIn, on a domain registered in December 2011. It employs about 23 people.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Cedar Park
Founded
2011, per LinkedIn
Domain registered
17 Dec 2011
Status
Operating
Employees
23 on LinkedIn
DistributionGravity index, Nov 2026
Own store
graceandlace.com · Shopify · USD
Catalogue
739 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Grace and Lace

What people ask Google about Grace and Lace.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Grace and Lace legit?

According to Gravity by Benchr, Grace and Lace is a brand based in Cedar Park, United States: its website has existed since December 2011, it sells on a Shopify store, it employs 23 people on LinkedIn, it has 107,266 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Grace and Lace?

Grace and Lace is a women's clothing brand that sells trendy apparel including tops, bottoms, dresses, and accessories for various occasions. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 54% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Grace and Lace cost?

Grace and Lace's best seller, Package Protection, sells US$1.88 on graceandlace.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check graceandlace.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Grace and Lace promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Grace and Lace advertises on Facebook and Instagram and on Google, where its offers often run. Check graceandlace.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Grace and Lace?

Grace and Lace sells on its own website, graceandlace.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Grace and Lace?

Gravity by Benchr records a company based in Cedar Park, United States, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 23 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Grace and Lace doing well?

Yes. Gravity by Benchr estimates about 37,100 visits to graceandlace.com in September 2026, up 73% in a month and up 73% over three months. Grace and Lace ranks #3,503 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Grace and Lace use?

Gravity by Benchr identifies graceandlace.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Grace and Lace spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Grace and Lace on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Clothing brands in the United States?

Among Clothing brands in the United States in the Gravity by Benchr index, Grace and Lace ranks #3,503 of 97,158 by estimated traffic. Its closest competitors on the same market are DUMBGOOD, Ampersand Avenue, TURTLE BAY APPAREL, Brooklyn Cloth and 89th & Madison. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grace and Lace.