Brand page · Kitchen & Dining · Germany
GRAEF: 31.3k visits a month, 8 active Meta ads, Gravity score 572.
GRAEF — GRAEF is a German family business that manufactures and sells kitchen and household appliances including slicers, espresso machines, coffee grinders, and other kitchen accessories. In September 2026 graef.de drew an estimated 31.3k visits, down 16% on the month before. It ranks #210 of 3,473 Kitchen & Dining brands in Germany and holds a 2.9 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 155 peers: Kitchen & Dining brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GRAEF is a German family business that manufactures and sells kitchen and household appliances including slicers, espresso machines, coffee grinders, and other kitchen accessories.
01 · Traffic
How much traffic GRAEF gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GRAEF drew an estimated 31.3k visits in September 2026, down 16% on the month before and down 41% over three months.
- Worldwide#253,958of 4.5m sites · Top 10%
- In Germany#11,118of 184k sites · Top 10%
- Kitchen & Dining, worldwide#6,908of 145,612 brands · Top 5%
- Kitchen & Dining, Germany#210of 3,473 brands · Top 10%
31.3k
estimated visits in September
1 mo ▼ −15.5%4 mo ▼ −41.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GRAEF.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GRAEF holds 2.9 out of 5 on Trustpilot over 21 reviews, 10 of them in the last twelve months: 52% of customers give five stars and 33% one star. That volume places GRAEF in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GRAEF sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read GRAEF's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places GRAEF in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What GRAEF is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GRAEF runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Unser Produkt des Monats im Herbst: MYestroGRAEF global6 Oct 2026image
MYestro Adapter für Kenwood®* Küchenmaschinen-Zubehör Zubehör für Küchenmaschine KM7016GRAEF global1 Oct 2026image
Unser Produkt des Monats im Herbst: MYestroGRAEF global30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Hatraco GmbHverified
Text ad19 Oct 2026Hatraco GmbHverified
Text ad19 Oct 2026Hatraco GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GRAEF.
The creators who tag @graef_global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @graef_global on Instagram, led by Sascha Berwanger | Proteinrezepte • BBQ • Fitnessfood (26k followers, 4.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSascha Berwanger | Proteinrezepte • BBQ • Fitnessfood@smokin_sash · 🇩🇪 DE | Food cooking nutrition Creator | 26k | 4.7% | 1 | Tagged @graef_global |
06 · Competitors according to Gravity
Who GRAEF competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GRAEF among Kitchen & Dining brands in Germany. The closest is La Marzocco, then GrillGrate, cutelariaholder.com, Thermos Türkiye, ninjakitchen.kz, borner.ru.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| La Marzoccolamarzoccohome.com | |||||||
| GrillGrategrillgrate.com | |||||||
| cutelariaholder.comcutelariaholder.com | |||||||
| Thermos Türkiyethermosturkiye.com | |||||||
| ninjakitchen.kzninjakitchen.kz | |||||||
| borner.ruborner.ru |
07 · Company
The company behind GRAEF.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GRAEF is a company based in Germany, founded in 1920 according to LinkedIn. It employs about 34 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1920, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 34 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- graef.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GRAEF
What people ask Google about GRAEF.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GRAEF legit?
According to Gravity by Benchr, GRAEF is a brand based in Germany: it employs 34 people on LinkedIn, it has 29,345 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GRAEF reviews
Customers rate GRAEF 2.9 out of 5 on Trustpilot over 21 reviews, 10 of them in the last twelve months: 52% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does GRAEF sell?
GRAEF is a German family business that manufactures and sells kitchen and household appliances including slicers, espresso machines, coffee grinders, and other kitchen accessories. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Does GRAEF have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GRAEF advertises on Facebook and Instagram and on Google, where its offers often run. Check graef.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns GRAEF?
Gravity by Benchr records a company based in Germany, founded in 1920 according to LinkedIn, with 34 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GRAEF doing well?
Not at the moment. Gravity by Benchr estimates about 31,300 visits to graef.de in September 2026, down 16% in a month and down 41% over three months. GRAEF ranks #210 of 3,473 Kitchen & Dining brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is GRAEF's ad budget?
Gravity by Benchr does not publish a spend figure for GRAEF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in Germany?
Among Kitchen & Dining brands in Germany in the Gravity by Benchr index, GRAEF ranks #210 of 3,473 by estimated traffic. Its closest competitors on the same market are La Marzocco, GrillGrate, cutelariaholder.com, Thermos Türkiye and ninjakitchen.kz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GRAEF.