Brand page · Business & Industrial · United States
Grafe Auction: 191k visits a month, 76 active Meta ads, Gravity score 481.
Grafe Auction — Grafe Auction is a national online auction company specializing in business asset auctions, equipment auctions, and commercial liquidations across the United States. In September 2026 grafeauction.com drew an estimated 191k visits, up 3% on the month before. It ranks #5 of 767 Business & Industrial brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Business & Industrial brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grafe Auction is a national online auction company specializing in business asset auctions, equipment auctions, and commercial liquidations across the United States.
01 · Traffic
How much traffic Grafe Auction gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grafe Auction drew an estimated 191k visits in September 2026, up 3% on the month before and up 2% over three months.
- Worldwide#54,404of 4.5m sites · Top 5%
- In United States#17,846of 1.2m sites · Top 5%
- Business & Industrial, worldwide#20of 8,067 brands · Top 1%
- Business & Industrial, United States#5of 767 brands · Top 1%
191k
estimated visits in September
1 mo ▲ +3.4%4 mo ▲ +1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Grafe Auction.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grafe Auction holds 3.7 out of 5 on Trustpilot over 3 reviews, 3 of them in the last twelve months: 67% of customers give five stars and 33% one star.
Liquidator Auction House Online Auction Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Grafe Auction sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Grafe Auction's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Grafe Auction in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Grafe Auction is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grafe Auction runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
Truck, Boat and WoodshopGrafe Auction6 Oct 2026image
Thursday 1 PM PacificGrafe Auction6 Oct 2026image
Ford Dealer Service EquipmentGrafe Auction6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Grafe Auction Co.verified
Image ad19 Oct 2026Grafe Auction Co.verified
Image ad19 Oct 2026Grafe Auction Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Grafe Auction.
The creators who tag @grafeauction on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Grafe Auction competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grafe Auction among Business & Industrial brands in United States. The closest is Industrial Discount, then VH Auctions, BPI Auctions, bidspotter.com, Toveks Auktioner, restlos.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Industrial Discountindustrialdiscount.it | |||||||
| VH Auctionsvhauctions.com | |||||||
| BPI Auctionsbpiauctions.com | |||||||
| bidspotter.combidspotter.com | |||||||
| Toveks Auktionertovek.se | |||||||
| restlos.comrestlos.com |
07 · Company
The company behind Grafe Auction.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grafe Auction is a company based in United States, founded in 1959 according to LinkedIn, on a domain registered in June 1996. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1959, per LinkedIn
- Domain registered
- 27 Jun 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grafeauction.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grafe Auction
What people ask Google about Grafe Auction.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grafe Auction legit or a scam?
According to Gravity by Benchr, Grafe Auction is a brand based in United States: its website has existed since June 1996, its Trustpilot profile is claimed by the brand, it employs 15 people on LinkedIn, it has 6,774 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Grafe Auction known for?
Grafe Auction is a national online auction company specializing in business asset auctions, equipment auctions, and commercial liquidations across the United States. Gravity by Benchr classifies it under Business & Industrial. Source: Gravity by Benchr product classification.
Does Grafe Auction have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Grafe Auction advertises on Facebook and Instagram and on Google, where its offers often run. Check grafeauction.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Grafe Auction?
Gravity by Benchr records a company based in United States, founded in 1959 according to LinkedIn, on a domain registered in 1996, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Grafe Auction growing?
Yes. Gravity by Benchr estimates about 191,300 visits to grafeauction.com in September 2026, up 3% in a month and up 2% over three months. Grafe Auction ranks #5 of 767 Business & Industrial brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Grafe Auction's ad budget?
Gravity by Benchr does not publish a spend figure for Grafe Auction on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Business & Industrial brands in United States?
Among Business & Industrial brands in United States in the Gravity by Benchr index, Grafe Auction ranks #5 of 767 by estimated traffic. Its closest competitors on the same market are Industrial Discount, VH Auctions, BPI Auctions, bidspotter.com and Toveks Auktioner. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grafe Auction.