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- Grassroots California
Brand page · Clothing Accessories · United States
Grassroots California: 73.9k visits a month, 84 active Meta ads, Gravity score 583.
Grassroots California — Grassroots California is a brand that sells limited-edition hats and streetwear apparel. The company collaborates with various artists and offers a range of products including hoodies, shirts, shorts, and accessories. In September 2026 grassrootscalifornia.com drew an estimated 73.9k visits, up 37% on the month before. It ranks #522 of 34,142 Clothing Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 843 peers: Clothing Accessories brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grassroots California is a brand that sells limited-edition hats and streetwear apparel. The company collaborates with various artists and offers a range of products including hoodies, shirts, shorts, and accessories.
01 · Traffic
How much traffic Grassroots California gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grassroots California drew an estimated 73.9k visits in September 2026, up 37% on the month before and up 28% over three months.
- Worldwide#121,617of 4.5m sites · Top 5%
- In United States#39,536of 1.2m sites · Top 5%
- Clothing Accessories, worldwide#1,523of 85,207 brands · Top 5%
- Clothing Accessories, United States#522of 34,142 brands · Top 5%
73.9k
estimated visits in September
1 mo ▲ +36.5%4 mo ▲ +28.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Grassroots California.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grassroots California holds 3.5 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 0% one star.
Clothing Store Hat Shop Headwear Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Grassroots California sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Grassroots California sells on Shopify, 87% of its catalogue in stock. The best seller is The Grass Box - Exclusive, at US$99.99, followed by Touch of Class Gray Pro Fit Snapback Hat and Touch of Class Black Fitted Hat.
#1The Grass Box - ExclusiveGrassroots CaliforniaUS$99.99In stock
#2Touch of Class Gray Pro Fit Snapback HatGrassroots CaliforniaUS$30.99In stock
#3Touch of Class Black Fitted HatGrassroots CaliforniaUS$35.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Grassroots California in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 64% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$60.99
- Currency
- USD
04 · Ads
What Grassroots California is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grassroots California runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
Limited EditionGrassroots California5 Oct 2026image
Limited AvailabilityGrassroots California5 Oct 2026image
Limited EditionGrassroots California2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Grassroots Clothing LLCverified
Text ad20 Oct 2026Grassroots Clothing LLCverified
Text ad20 Oct 2026Grassroots Clothing LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Grassroots California.
The creators who tag @grassrootscalifornia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @grassrootscalifornia on Instagram, led by ⭐️VEGAS BABY🌙✨ (12.6k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⭐⭐️VEGAS BABY🌙✨@vegasbaybeh · 🇺🇸 US | Fashion style luxury Creator | 12.6k | 2.0% | 4 | Tagged @grassrootscalifornia |
06 · Competitors according to Gravity
Who Grassroots California competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grassroots California among Clothing Accessories brands in United States. The closest is The Mad Hatter Company, then 24.7hunt, Effing Gear, The Okie Brand, Mommday, Detroit City Football Club Store.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Mad Hatter Companythemadhatterco.net | |||||||
| 24.7hunt247huntco.com | |||||||
| Effing Geareffinggear.com | |||||||
| The Okie Brandtheokiebrand.com | |||||||
| Mommdaymommday.com | |||||||
| Detroit City Football Club Storedetcityfcstore.com |
07 · Company
The company behind Grassroots California.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grassroots California is a company based in Denver, United States, founded in 2009 according to LinkedIn, on a domain registered in August 2008. It employs about 21 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Denver
- Founded
- 2009, per LinkedIn
- Domain registered
- 13 Aug 2008
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 21 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grassrootscalifornia.com · Shopify · USD
- Catalogue
- 301 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grassroots California
What people ask Google about Grassroots California.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grassroots California legit?
According to Gravity by Benchr, Grassroots California is a brand based in Denver, United States: its website has existed since August 2008, it sells on a Shopify store, it employs 21 people on LinkedIn, it has 123,640 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Grassroots California sell?
Grassroots California is a brand that sells limited-edition hats and streetwear apparel. The company collaborates with various artists and offers a range of products including hoodies, shirts, shorts, and accessories. Gravity by Benchr classifies it under Clothing Accessories, with Hats making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Grassroots California prices: how much is it?
Grassroots California's best seller, The Grass Box - Exclusive, sells US$99.99 on grassrootscalifornia.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check grassrootscalifornia.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Grassroots California discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Grassroots California advertises on Facebook and Instagram and on Google, where its offers often run. Check grassrootscalifornia.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Grassroots California?
Grassroots California sells on its own website, grassrootscalifornia.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Grassroots California?
Gravity by Benchr records a company based in Denver, United States, founded in 2009 according to LinkedIn, on a domain registered in 2008, with 21 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Grassroots California doing well?
Yes. Gravity by Benchr estimates about 73,900 visits to grassrootscalifornia.com in September 2026, up 37% in a month and up 28% over three months. Grassroots California ranks #522 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Grassroots California use?
Gravity by Benchr identifies grassrootscalifornia.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Grassroots California spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Grassroots California on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Grassroots California ranks #522 of 34,142 by estimated traffic. Its closest competitors on the same market are The Mad Hatter Company, 24.7hunt, Effing Gear, The Okie Brand and Mommday. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grassroots California.