Brand page · Plants · Netherlands
Mulder Retail B.V.: 62.8k visits a month, 18 active Meta ads, Gravity score 632.
Mulder Retail B.V. — Mulder Retail B.V. is a Dutch company that sells grass seed and flower seeds, offering the largest online assortment in the Benelux region for various types of lawns, sports fields, and public green spaces. In September 2026 graszaaddirect.nl drew an estimated 62.8k visits, up 1% on the month before. It ranks #18 of 246 Plants brands in Netherlands and holds a 3.8 Trustpilot rating over 2,614 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 27 peers: Plants brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mulder Retail B.V. is a Dutch company that sells grass seed and flower seeds, offering the largest online assortment in the Benelux region for various types of lawns, sports fields, and public green spaces.
01 · Traffic
How much traffic Mulder Retail B.V. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mulder Retail B.V. drew an estimated 62.8k visits in September 2026, up 1% on the month before and up 4% over three months.
- Worldwide#139,891of 4.5m sites · Top 5%
- In Netherlands#1,930of 78.6k sites · Top 5%
- Plants, worldwide#595of 28,421 brands · Top 5%
- Plants, Netherlands#18of 246 brands · Top 10%
62.8k
estimated visits in September
1 mo ▲ +1.5%4 mo ▲ +3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mulder Retail B.V..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mulder Retail B.V. holds 3.8 out of 5 on Trustpilot over 2,614 reviews, 16 of them in the last twelve months: 80% of customers give five stars and 3% one star. That volume places Mulder Retail B.V. in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Garden Garden Center Lawn Care Service Seed Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mulder Retail B.V. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mulder Retail B.V. sells on Shopify, 90% of its catalogue in stock. The best seller is Microklaver – Gazonklaver, at €14.95–€299.95, followed by N23 – Kunstmest Stikstofmeststof and Korrelkalk 15% MgO.
#1Microklaver – GazonklaverMulder Retail B.V.€14.95–€299.95In stock
#2N23 – Kunstmest StikstofmeststofMulder Retail B.V.€29.95In stock
#3Korrelkalk 15% MgOMulder Retail B.V.€19.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mulder Retail B.V. in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 4% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$30.19
- Currency
- EUR
04 · Ads
What Mulder Retail B.V. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mulder Retail B.V. runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Gebruik code: NAJAARSZAAIGraszaaddirect6 Oct 2026image
Gebruik code: NAJAARSZAAIGraszaaddirect5 Oct 2026image
Gebruik code: NAJAARSZAAIGraszaaddirect5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mulder Retail BVverified
Text ad20 Oct 2026Mulder Retail BVverified
Text ad20 Oct 2026Mulder Retail BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mulder Retail B.V..
The creators who tag @graszaaddirect.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Mulder Retail B.V. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mulder Retail B.V. among Plants brands in Netherlands. The closest is De Moestuinwinkel, then gazondirect.fr, samendirekt.de, Gartencenter.de, MAY & JUNE, Hadeco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| De Moestuinwinkeldemoestuinwinkel.nl | |||||||
| gazondirect.frgazondirect.fr | |||||||
| samendirekt.desamendirekt.de | |||||||
| Gartencenter.degartencenter.de | |||||||
| MAY & JUNEshop.studiomayandjune.com | |||||||
| Hadecohadeco.co.za |
07 · Company
The company behind Mulder Retail B.V..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mulder Retail B.V. is a company based in Veendam, Netherlands, on a domain registered in March 2013.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Veendam
- Founded
- Data not available
- Domain registered
- 5 Mar 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- graszaaddirect.nl · Shopify · EUR
- Catalogue
- 174 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mulder Retail B.V.
What people ask Google about Mulder Retail B.V..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mulder Retail B.V. legit?
According to Gravity by Benchr, Mulder Retail B.V. is a brand based in Veendam, Netherlands: its website has existed since March 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 365 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Mulder Retail B.V. reviews: is it worth it?
Customers rate Mulder Retail B.V. 3.8 out of 5 on Trustpilot over 2,614 reviews, 16 of them in the last twelve months: 80% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mulder Retail B.V.?
Mulder Retail B.V. is a Dutch company that sells grass seed and flower seeds, offering the largest online assortment in the Benelux region for various types of lawns, sports fields, and public green spaces. Gravity by Benchr classifies it under Plants, with Seeds, Bulbs & Accessories making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mulder Retail B.V. cost?
Mulder Retail B.V.'s best seller, Microklaver – Gazonklaver, sells from €14.95 to €299.95 on graszaaddirect.nl. 90% of the catalogue is in stock. Gravity does not track prices daily: check graszaaddirect.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Mulder Retail B.V. discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mulder Retail B.V. advertises on Facebook and Instagram and on Google, where its offers often run. Check graszaaddirect.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Mulder Retail B.V.?
Mulder Retail B.V. sells on its own website, graszaaddirect.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Mulder Retail B.V.?
Gravity by Benchr records a company based in Veendam, Netherlands, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Mulder Retail B.V. doing well?
Yes. Gravity by Benchr estimates about 62,800 visits to graszaaddirect.nl in September 2026, up 1% in a month and up 4% over three months. Mulder Retail B.V. ranks #18 of 246 Plants brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mulder Retail B.V. use?
Gravity by Benchr identifies graszaaddirect.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Mulder Retail B.V.'s ad budget?
Gravity by Benchr does not publish a spend figure for Mulder Retail B.V. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in Netherlands?
Among Plants brands in Netherlands in the Gravity by Benchr index, Mulder Retail B.V. ranks #18 of 246 by estimated traffic. Its closest competitors on the same market are De Moestuinwinkel, gazondirect.fr, samendirekt.de, Gartencenter.de and MAY & JUNE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mulder Retail B.V..