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- Gray-Nicolls
Brand page · Clothing · United Kingdom
Gray-Nicolls: 131k visits a month, 33 active Meta ads, Gravity score 517.
Gray-Nicolls — Gray-Nicolls is a British manufacturer of cricket equipment and the world's choice for cricket bats since 1855. They handcraft cricket bats and equipment at their global factories and work with professional players like Harry Brook, Kane Williamson and Tammy Beaumont. In September 2026 gray-nicolls.co.uk drew an estimated 131k visits, down 1% on the month before. It ranks #409 of 19,668 Clothing brands in United Kingdom and holds a 4.1 Trustpilot rating over 73 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gray-Nicolls is a British manufacturer of cricket equipment and the world's choice for cricket bats since 1855. They handcraft cricket bats and equipment at their global factories and work with professional players like Harry Brook, Kane Williamson and Tammy Beaumont.
01 · Traffic
How much traffic Gray-Nicolls gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gray-Nicolls drew an estimated 131k visits in September 2026, down 1% on the month before and down 26% over three months.
- Worldwide#74,508of 4.5m sites · Top 5%
- In United Kingdom#3,824of 192k sites · Top 5%
- Clothing, worldwide#6,987of 459,295 brands · Top 5%
- Clothing, United Kingdom#409of 19,668 brands · Top 5%
131k
estimated visits in September
1 mo ▼ −0.7%4 mo ▼ −26.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gray-Nicolls.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gray-Nicolls holds 4.1 out of 5 on Trustpilot over 73 reviews, 55 of them in the last twelve months: 77% of customers give five stars and 18% one star. That volume places Gray-Nicolls in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Cricket Shop Soccer Store Sporting Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gray-Nicolls sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gray-Nicolls sells on Shopify, 77% of its catalogue in stock. The best seller is Cover Point Trunks, at £11.50–£13.99, followed by All In One Academy Cricket Thigh Pads and Velocity Socks.
#1Cover Point TrunksGray-Nicolls£11.50–£13.99In stock
#2All In One Academy Cricket Thigh PadsGray-Nicolls£32.99In stock
#3Velocity SocksGray-Nicolls£14.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gray-Nicolls in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 77%
- Upper price quartile
- US$47.44
- Currency
- GBP
04 · Ads
What Gray-Nicolls is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gray-Nicolls runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text).
£47.99 Atomic Cricket HelmetGray-Nicolls6 Oct 2026image
£47.99 Atomic Cricket HelmetGray-Nicolls3 Sept 2026image
Atomic Cricket HelmetGray-Nicolls3 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GRAYS OF CAMBRIDGE (INTERNATIONAL) LIMITEDverified
Text ad20 Oct 2026GRAYS OF CAMBRIDGE (INTERNATIONAL) LIMITEDverified
Text ad20 Oct 2026GRAYS OF CAMBRIDGE (INTERNATIONAL) LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gray-Nicolls.
The creators who tag @graynics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @graynics on Instagram, led by K H U R R A M S H A H Z A D (11.5k followers, 3.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KK H U R R A M S H A H Z A D@khurramshazadz · 🇵🇰 PK | Fitness sport bodybuilding Creator | 11.5k | 3.4% | 10 | Tagged @graynics |
06 · Competitors according to Gravity
Who Gray-Nicolls competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gray-Nicolls among Clothing brands in United Kingdom. The closest is TeamSG, then SCS Sports, Hundred India, networldsports.com, Khelmart, Nivia Sports.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TeamSGteamsg.in | |||||||
| SCS Sportsscssports.in | |||||||
| Hundred Indiain.hndrd.co | |||||||
| networldsports.comnetworldsports.com | |||||||
| Khelmartkhelmart.com | |||||||
| Nivia Sportsniviasports.com |
07 · Company
The company behind Gray-Nicolls.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gray-Nicolls is a company based in United Kingdom, founded in 1855 according to LinkedIn, on a domain registered in February 1998. It employs about 33 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1855, per LinkedIn
- Domain registered
- 3 Feb 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 33 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gray-nicolls.co.uk · Shopify · GBP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gray-Nicolls
What people ask Google about Gray-Nicolls.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gray-Nicolls legit?
According to Gravity by Benchr, Gray-Nicolls is a brand based in United Kingdom: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 33 people on LinkedIn, it has 399,593 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Gray-Nicolls?
Customers rate Gray-Nicolls 4.1 out of 5 on Trustpilot over 73 reviews, 55 of them in the last twelve months: 77% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Gray-Nicolls sell?
Gray-Nicolls is a British manufacturer of cricket equipment and the world's choice for cricket bats since 1855. They handcraft cricket bats and equipment at their global factories and work with professional players like Harry Brook, Kane Williamson and Tammy Beaumont. Gravity by Benchr classifies it under Clothing, with Clothing making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Gray-Nicolls cost?
Gray-Nicolls' best seller, Cover Point Trunks, sells from £11.50 to £13.99 on gray-nicolls.co.uk. 77% of the catalogue is in stock. Gravity does not track prices daily: check gray-nicolls.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Gray-Nicolls promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gray-Nicolls advertises on Facebook and Instagram and on Google, where its offers often run. Check gray-nicolls.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gray-Nicolls?
Gray-Nicolls sells on its own website, gray-nicolls.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Gray-Nicolls?
Gravity by Benchr records a company based in United Kingdom, founded in 1855 according to LinkedIn, on a domain registered in 1998, with 33 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gray-Nicolls growing?
Not at the moment. Gravity by Benchr estimates about 131,300 visits to gray-nicolls.co.uk in September 2026, down 1% in a month and down 26% over three months. Gray-Nicolls ranks #409 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gray-Nicolls use?
Gravity by Benchr identifies gray-nicolls.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gray-Nicolls' ad budget?
Gravity by Benchr does not publish a spend figure for Gray-Nicolls on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Gray-Nicolls ranks #409 of 19,668 by estimated traffic. Its closest competitors on the same market are TeamSG, SCS Sports, Hundred India, networldsports.com and Khelmart. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gray-Nicolls.