Brand page · Vehicle Parts & Accessories
grays.com: 1.5m visits a month, 26 active Meta ads.
grays.com — Grays is an Australian online retail and auction company offering a wide range of consumer, industrial and commercial goods through online auctions. In September 2026 grays.com drew an estimated 1.5m visits, up 16% on the month before. It ranks #1 of 3,442 Vehicle Parts & Accessories brands and holds a 3.5 Trustpilot rating over 1,228 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Grays is an Australian online retail and auction company offering a wide range of consumer, industrial and commercial goods through online auctions.
01 · Traffic
How much traffic grays.com gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
grays.com drew an estimated 1.5m visits in September 2026, up 16% on the month before and down 12% over three months.
- Worldwide#10,313of 4.5m sites · Top 1%
- In Australia#189of 105k sites · Top 1%
- Vehicle Parts & Accessories, worldwide#72of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, Australia#1of 3,442 brands · Top 1%
1.5m
estimated visits in September
1 mo ▲ +15.6%4 mo ▼ −12.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about grays.com.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
grays.com holds 3.5 out of 5 on Trustpilot over 1,228 reviews, 214 of them in the last twelve months: 52% of customers give five stars and 26% one star. That volume places grays.com in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Online Auction Service Auction House
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What grays.com sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read grays.com's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places grays.com in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What grays.com is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
grays.com runs Meta ads on Facebook, Instagram, Threads, whatsapp, and has advertised on Google since March 2026 (image, text).
GraysGrays13 Oct 2026image
GraysGrays13 Oct 2026image
GraysGrays13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Slattery Grays Auction Groupverified
Text ad20 Oct 2026Slattery Grays Auction Groupverified
Text ad20 Oct 2026Slattery Grays Auction Groupverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about grays.com.
The creators who tag @grays.com_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @grays.com_ on Instagram, led by B Q (14.2k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BB Q@coffee_addict_007 · 🇦🇺 AU | Food cooking nutrition Creator | 14.2k | 0.3% | 1 | Tagged @grays.com_ |
06 · Competitors according to Gravity
Who grays.com competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for grays.com among Vehicle Parts & Accessories brands. The closest is ALLBIDS, then CARBIDS, K-BID Online Auctions, Lloyds Auctions, Lloyds Auctions, slatteryauctions.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ALLBIDSallbids.com.au | |||||||
| CARBIDScarbids.com.au | |||||||
| K-BID Online Auctionsk-bid.com | |||||||
| Lloyds Auctionslloydsauctions.com.au | |||||||
| Lloyds Auctionslloydsonline.com.au | |||||||
| slatteryauctions.com.auslatteryauctions.com.au |
07 · Company
The company behind grays.com.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
grays.com is an e-commerce brand, founded in 1922 according to LinkedIn, on a domain registered in October 1996. It employs about 368 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- 1922, per LinkedIn
- Domain registered
- 18 Oct 1996
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 368 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grays.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about grays.com
What people ask Google about grays.com.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is grays.com legit or a scam?
According to Gravity by Benchr, grays.com is a brand: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 368 people on LinkedIn, it has 20,056 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
grays.com reviews
Customers rate grays.com 3.5 out of 5 on Trustpilot over 1,228 reviews, 214 of them in the last twelve months: 52% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is grays.com known for?
Grays is an Australian online retail and auction company offering a wide range of consumer, industrial and commercial goods through online auctions. Gravity by Benchr classifies it under Vehicle Parts & Accessories. Source: Gravity by Benchr product classification.
Does grays.com have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: grays.com advertises on Facebook and Instagram and on Google, where its offers often run. Check grays.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns grays.com?
Gravity by Benchr records a company, founded in 1922 according to LinkedIn, on a domain registered in 1996, with 368 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is grays.com growing?
Not at the moment. Gravity by Benchr estimates about 1,537,400 visits to grays.com in September 2026, up 16% in a month and down 12% over three months. grays.com ranks #1 of 3,442 Vehicle Parts & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does grays.com spend on Meta ads?
Gravity by Benchr does not publish a spend figure for grays.com on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands?
Among Vehicle Parts & Accessories brands in the Gravity by Benchr index, grays.com ranks #1 of 3,442 by estimated traffic. Its closest competitors on the same market are ALLBIDS, CARBIDS, K-BID Online Auctions, Lloyds Auctions and Lloyds Auctions. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with grays.com.