Brand page · Fitness & General Exercise Equipment · Australia
Grays Fitness traffic, ads & competitors 37.7k visits a month, 14 active Meta ads, Gravity score 565.
Grays Fitness — Gray's Health & Fitness is Australia's largest supplier of used and refurbished commercial gym equipment, serving gyms, schools, hotels, and home gyms across the country. In September 2026 graysfitness.com.au drew an estimated 37.7k visits, up 36% on the month before. It ranks #36 of 517 Fitness & General Exercise Equipment brands in Australia.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Fitness & General Exercise Equipment brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gray's Health & Fitness is Australia's largest supplier of used and refurbished commercial gym equipment, serving gyms, schools, hotels, and home gyms across the country.
01 · Traffic
Grays Fitness website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grays Fitness drew an estimated 37.7k visits in September 2026, up 36% on the month before and up 3% over three months.
- Worldwide#216,589of 4.5m sites · Top 5%
- In Australia#5,476of 105k sites · Top 10%
- Fitness & General Exercise Equipment, worldwide#694of 11,219 brands · Top 10%
- Fitness & General Exercise Equipment, Australia#36of 517 brands · Top 10%
37.7k
estimated visits in September
1 mo ▲ +35.6%4 mo ▲ +2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Grays Fitness reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grays Fitness holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Fitness Equipment Store Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Grays Fitness best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Grays Fitness's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Grays Fitness in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Grays Fitness ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grays Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2025 (text).
Up to 70% LessGrays Fitness28 Sept 2026image
Life Fitness 95X — Now $4,650Grays Fitness27 Sept 2026image
Technogym Run Live 7000 — Now $14,950Grays Fitness2 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Grays Health & Fitness Centre Pty. Ltd.verified
Text ad19 Oct 2026Grays Health & Fitness Centre Pty. Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Grays Fitness influencers
The creators who tag @graysfitness on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Grays Fitness competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grays Fitness among Fitness & General Exercise Equipment brands in Australia. The closest is Gymequip.eu, then Fitness Equipment Empire, renewfit.com, Colorado Cardio, Hydra Fitness Exchange, Wellness Point.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Gymequip.eugymequip.eu | |||||||
| Fitness Equipment Empirefitnessequipmentempire.com | |||||||
| renewfit.comrenewfit.com | |||||||
| Colorado Cardiocoloradocardio.com | |||||||
| Hydra Fitness Exchangehydrafitnessexchange.com | |||||||
| Wellness Pointwellnesspoint.it |
07 · Company
Who is behind Grays Fitness?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grays Fitness is a company based in Australia. It employs about 12 people.
- Entity country
- 🇦🇺 Australia
- Employees
- 12 on LinkedIn
- Own store
- graysfitness.com.au · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grays Fitness
What people ask Google about Grays Fitness.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grays Fitness legit?
According to Gravity by Benchr, Grays Fitness is a brand based in Australia: it sells on a Woocommerce store, it employs 12 people on LinkedIn, it has 5,336 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Grays Fitness?
Gray's Health & Fitness is Australia's largest supplier of used and refurbished commercial gym equipment, serving gyms, schools, hotels, and home gyms across the country. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Grays Fitness promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Grays Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check graysfitness.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Grays Fitness?
Grays Fitness sells on its own website, graysfitness.com.au, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Grays Fitness?
Gravity by Benchr records a company based in Australia, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Grays Fitness doing well?
Yes. Gravity by Benchr estimates about 37,700 visits to graysfitness.com.au in September 2026, up 36% in a month and up 3% over three months. Grays Fitness ranks #36 of 517 Fitness & General Exercise Equipment brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Grays Fitness use?
Gravity by Benchr identifies graysfitness.com.au as a Woocommerce store. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Grays Fitness' ad budget?
Gravity by Benchr does not publish a spend figure for Grays Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Australia?
Among Fitness & General Exercise Equipment brands in Australia in the Gravity by Benchr index, Grays Fitness ranks #36 of 517 by estimated traffic. Its closest competitors on the same market are Gymequip.eu, Fitness Equipment Empire, renewfit.com, Colorado Cardio and Hydra Fitness Exchange. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grays Fitness.