Brand page · Outdoor Recreation · Ireland
Great Outdoors: 69.8k visits a month, 2 active Meta ads, Gravity score 486.
Great Outdoors — Great Outdoors is an Irish outdoor store specializing in hiking, camping, climbing, skiing and mountaineering gear and clothing. The company has been operating since 1976 and serves customers both in-store in Dublin and online. In September 2026 greatoutdoors.ie drew an estimated 69.8k visits, up 12% on the month before. It ranks #3 of 213 Outdoor Recreation brands in Ireland and holds a 4.7 Trustpilot rating over 5,034 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Outdoor Recreation brands in Ireland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Great Outdoors is an Irish outdoor store specializing in hiking, camping, climbing, skiing and mountaineering gear and clothing. The company has been operating since 1976 and serves customers both in-store in Dublin and online.
01 · Traffic
How much traffic Great Outdoors gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Great Outdoors drew an estimated 69.8k visits in September 2026, up 12% on the month before and down 15% over three months.
- Worldwide#127,703of 4.5m sites · Top 5%
- In Ireland#322of 14.2k sites · Top 5%
- Outdoor Recreation, worldwide#2,543of 101,136 brands · Top 5%
- Outdoor Recreation, Ireland#3of 213 brands · Top 5%
69.8k
estimated visits in September
1 mo ▲ +11.8%4 mo ▼ −15.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Great Outdoors.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Great Outdoors holds 4.7 out of 5 on Trustpilot over 5,034 reviews, 15 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Great Outdoors in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Activewear Store Camping Store Running Store Outdoor Sports Store Outdoor Clothing and Equipment Shop Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Great Outdoors sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Great Outdoors sells on Shopify, 53% of its catalogue in stock. The best seller is Digital Gift Card, at €15.00–€600.00, followed by Physical Gift Card and Men's Bhutan MFS GTX Boots.
#1Digital Gift CardGreat Outdoors€15.00–€600.00In stock
#2Physical Gift CardGreat Outdoors€25.00–€500.00In stock
#3Men's Bhutan MFS GTX BootsGreat Outdoors€339.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Great Outdoors in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 11% of the catalogue
- In stock
- 53%
- Upper price quartile
- US$156.79
- Currency
- EUR
04 · Ads
What Great Outdoors is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Great Outdoors runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
default_collection_headlineGreat Outdoors4 Oct 2026image
Physical Gift Card │Great Outdoors - €25.00Great Outdoors30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Great Outdoors LTDverified
Text ad6 Oct 2026Great Outdoors LTDverified
Image ad6 Oct 2026Great Outdoors LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Great Outdoors.
The creators who tag @greatoutdoors76 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @greatoutdoors76 on Instagram, led by Joe Ladrigan (29.3k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoe Ladrigan@joe.ire · 🇮🇪 IE | Fitness sport bodybuilding Creator | 29.3k | 1.2% | 2 | Tagged @greatoutdoors76 |
06 · Competitors according to Gravity
Who Great Outdoors competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Great Outdoors among Outdoor Recreation brands in Ireland. The closest is 53 Degrees North, then Outdoor Sports, OAS EU, Kitlist, Volkanica Outdoors, Rain Outdoors Limerick.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 53 Degrees North53degreesnorth.ie | |||||||
| Outdoor Sportsoutdoorsports.ie | |||||||
| OAS EUoasoutdoors.com | |||||||
| Kitlistkitlist.ie | |||||||
| Volkanica Outdoorsvolkanica.cl | |||||||
| Rain Outdoors Limerickrainoutdoors.ie |
07 · Company
The company behind Great Outdoors.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Great Outdoors is a company based in Dublin, Ireland, founded in 1976 according to LinkedIn. It employs about 106 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇪 Ireland · Dublin
- Founded
- 1976, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 106 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- greatoutdoors.ie · Shopify · EUR
- Catalogue
- 601 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Great Outdoors
What people ask Google about Great Outdoors.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Great Outdoors a legit company?
According to Gravity by Benchr, Great Outdoors is a brand based in Dublin, Ireland: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 106 people on LinkedIn, it has 19,020 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Great Outdoors reviews: is it worth it?
Customers rate Great Outdoors 4.7 out of 5 on Trustpilot over 5,034 reviews, 15 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Great Outdoors sell?
Great Outdoors is an Irish outdoor store specializing in hiking, camping, climbing, skiing and mountaineering gear and clothing. The company has been operating since 1976 and serves customers both in-store in Dublin and online. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Great Outdoors prices: how much is it?
Great Outdoors' best seller, Digital Gift Card, sells from €15.00 to €600.00 on greatoutdoors.ie. 53% of the catalogue is in stock. Gravity does not track prices daily: check greatoutdoors.ie before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Great Outdoors discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Great Outdoors advertises on Facebook and Instagram and on Google, where its offers often run. Check greatoutdoors.ie for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Great Outdoors?
Great Outdoors sells on its own website, greatoutdoors.ie, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Great Outdoors?
Gravity by Benchr records a company based in Dublin, Ireland, founded in 1976 according to LinkedIn, with 106 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Great Outdoors growing?
Not at the moment. Gravity by Benchr estimates about 69,800 visits to greatoutdoors.ie in September 2026, up 12% in a month and down 15% over three months. Great Outdoors ranks #3 of 213 Outdoor Recreation brands in Ireland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Great Outdoors use?
Gravity by Benchr identifies greatoutdoors.ie as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Great Outdoors spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Great Outdoors on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Ireland?
Among Outdoor Recreation brands in Ireland in the Gravity by Benchr index, Great Outdoors ranks #3 of 213 by estimated traffic. Its closest competitors on the same market are 53 Degrees North, Outdoor Sports, OAS EU, Kitlist and Volkanica Outdoors. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Great Outdoors.