Brand page · Kitchen & Dining · United States
GreenPan: 490K visits a month, 203 active Meta ads, Gravity score 589.
GreenPan — GreenPan is a brand that manufactures healthy ceramic nonstick cookware, offering pots and pans that are PFOA, PFAS and teflon free, designed to make cooking and cleaning easy. In September 2026 greenpan.us drew an estimated 490K visits, down 6% on the month before. It ranks #52 of 25,135 Kitchen & Dining brands in United States and holds a 4.2 Trustpilot rating over 2,409 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GreenPan is a brand that manufactures healthy ceramic nonstick cookware, offering pots and pans that are PFOA, PFAS and teflon free, designed to make cooking and cleaning easy.
01 · Traffic
How much traffic GreenPan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GreenPan drew an estimated 490K visits in September 2026, down 6% on the month before and down 13% over three months.
- Worldwide#25,247of 4.5M sites · Top 1%
- In United States#8,238of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#472of 145,612 brands · Top 1%
- Kitchen & Dining, United States#52of 25,135 brands · Top 1%
490K
estimated visits in September
1 mo ▼ −5.7%4 mo ▼ −12.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GreenPan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GreenPan holds 4.2 out of 5 on Trustpilot over 2,409 reviews, 1,930 of them in the last twelve months: 61% of customers give five stars and 27% one star. That volume places GreenPan in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GreenPan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GreenPan sells on Shopify, 84% of its catalogue in stock. The best seller is GreenPan's Shipping Protection, at US$0.98–US$140.38, followed by 5-Piece Silicone Utensil Set | Black and Cook's Journal Cookbook, Vol. 2.
#1GreenPan's Shipping ProtectionGreenPanUS$0.98–US$140.38In stock
#25-Piece Silicone Utensil Set | BlackGreenPanUS$39.99In stock
#3Cook's Journal Cookbook, Vol. 2GreenPanUS$34.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GreenPan in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 57% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$229.99
- Currency
- USD
04 · Ads
What GreenPan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GreenPan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Cravings? Consider Them SatisfiedGreenPan8 Oct 2026video
Cravings? Consider Them SatisfiedGreenPan8 Oct 2026video
Hybrid Cooking Changes EverythingGreenPan8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026THE COOKWARE COMPANY (USA), LLCverified
Video ad20 Oct 2026THE COOKWARE COMPANY (USA), LLCverified
Text ad20 Oct 2026THE COOKWARE COMPANY (USA), LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GreenPan.
The creators who tag @theoriginalgreenpan on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @theoriginalgreenpan on Instagram, led by Lara Salamone (80.2K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLara Salamone@larasalamone · 🇺🇸 US | Food cooking nutrition Creator | 80.2K | 0.5% | 5 | Tagged @theoriginalgreenpan |
06 · Competitors according to Gravity
Who GreenPan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GreenPan among Kitchen & Dining brands in United States. The closest is Our Place, then Cook & Pan, tefal.fr, All-Clad, Tramontina USA, Rachael Ray.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Our Placefromourplace.ca | |||||||
| Cook & Pancookandpan.com | |||||||
| tefal.frtefal.fr | |||||||
| All-Cladall-clad.com | |||||||
| Tramontina USAtramontina.com | |||||||
| Rachael Rayrachaelray.com |
07 · Company
The company behind GreenPan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GreenPan is a company based in Tarrytown, United States, founded in 2007 according to LinkedIn, on a domain registered in January 2015. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Tarrytown
- Founded
- 2007, per LinkedIn
- Domain registered
- 15 Jan 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn · 201-500
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- greenpan.us · Shopify · USD
- Catalogue
- 333 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GreenPan
What people ask Google about GreenPan.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GreenPan legit or a scam?
According to Gravity by Benchr, GreenPan is a brand based in Tarrytown, United States: its website has existed since January 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 225,975 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GreenPan reviews
Customers rate GreenPan 4.2 out of 5 on Trustpilot over 2,409 reviews, 1,930 of them in the last twelve months: 61% give five stars, 27% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GreenPan known for?
GreenPan is a brand that manufactures healthy ceramic nonstick cookware, offering pots and pans that are PFOA, PFAS and teflon free, designed to make cooking and cleaning easy. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GreenPan cost?
GreenPan's best seller, GreenPan's Shipping Protection, sells from US$0.98 to US$140.38 on greenpan.us. 84% of the catalogue is in stock. Gravity does not track prices daily: check greenpan.us before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does GreenPan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GreenPan advertises on Facebook and Instagram and on Google, where its offers often run. Check greenpan.us for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GreenPan?
GreenPan sells on its own website, greenpan.us, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns GreenPan?
Gravity by Benchr records a company based in Tarrytown, United States, founded in 2007 according to LinkedIn, on a domain registered in 2015, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GreenPan growing?
Not at the moment. Gravity by Benchr estimates about 490,100 visits to greenpan.us in September 2026, down 6% in a month and down 13% over three months. GreenPan ranks #52 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GreenPan use?
Gravity by Benchr identifies greenpan.us as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GreenPan spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GreenPan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, GreenPan ranks #52 of 25,135 by estimated traffic. Its closest competitors on the same market are Our Place, Cook & Pan, tefal.fr, All-Clad, Tramontina USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GreenPan.