Brand page · Linens & Bedding · France
Greige: 56.2k visits a month, 118 active Meta ads, Gravity score 663.
Greige — Greige is a French brand that sells high-quality bedding and home linen products including sheets, duvet covers, towels, and accessories made from various materials like cotton, linen, and silk. In September 2026 greige.fr drew an estimated 56.2k visits, up 38% on the month before. It ranks #17 of 406 Linens & Bedding brands in France and holds a 4.7 Trustpilot rating over 263 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 16 peers: Linens & Bedding brands in France with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Greige is a French brand that sells high-quality bedding and home linen products including sheets, duvet covers, towels, and accessories made from various materials like cotton, linen, and silk.
01 · Traffic
How much traffic Greige gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Greige drew an estimated 56.2k visits in September 2026, up 38% on the month before and up 77% over three months.
- Worldwide#153,864of 4.5m sites · Top 5%
- In France#5,544of 166k sites · Top 5%
- Linens & Bedding, worldwide#777of 24,680 brands · Top 5%
- Linens & Bedding, France#17of 406 brands · Top 5%
56.2k
estimated visits in September
1 mo ▲ +38.3%4 mo ▲ +76.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Greige.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Greige holds 4.7 out of 5 on Trustpilot over 263 reviews, 137 of them in the last twelve months: 87% of customers give five stars and 6% one star. That volume places Greige in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Linens Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Greige sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Greige sells on Shopify, 97% of its catalogue in stock. The best seller is Set de 2 Taies d'Oreillers Percale, at €40.00, followed by Drap Housse Percale and Parure de lit Percale Unie.
#1Set de 2 Taies d'Oreillers PercaleGreige€40.00In stock
#2Drap Housse PercaleGreige€32.00–€55.00In stock
#3Parure de lit Percale UnieGreige€167.00–€199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Greige in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 91% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$173.61
- Currency
- EUR
04 · Ads
What Greige is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Greige runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
La douceur selon GreigeGREIGE6 Oct 2026video
Le confort selon GreigeGREIGE5 Oct 2026image
La douceur selon GreigeGREIGE5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026WHITE COverified
Image ad20 Oct 2026WHITE COverified
Image ad20 Oct 2026WHITE COverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Greige.
The creators who tag @greige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @greige on Instagram, led by Agathe Hernandez (23.1k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAgathe Hernandez@agathewhatyouneed · 🇫🇷 FR | Travel tourism exploration Creator | 23.1k | 2.5% | 1 | Tagged @greige |
06 · Competitors according to Gravity
Who Greige competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Greige among Linens & Bedding brands in France. The closest is Perle de coton ®, then Mon oreiller et moi, Blanc Cerise, Ecolinge, ELEN LORÉ, Medcline Europe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Perle de coton ®perledecoton.com | |||||||
| Mon oreiller et moimonoreilleretmoi.com | |||||||
| Blanc Ceriseblanc-cerise.com | |||||||
| Ecolingeecolinge.fr | |||||||
| ELEN LORÉelenlore.com | |||||||
| Medcline Europemedcline.eu |
07 · Company
The company behind Greige.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Greige is a company based in Paris, France, founded in 2018 according to LinkedIn, on a domain registered in September 2017. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 2018, per LinkedIn
- Domain registered
- 13 Sept 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- greige.fr · Shopify · EUR
- Catalogue
- 201 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Greige
What people ask Google about Greige.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Greige legit or a scam?
According to Gravity by Benchr, Greige is a brand based in Paris, France: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 35,734 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Greige reviews
Customers rate Greige 4.7 out of 5 on Trustpilot over 263 reviews, 137 of them in the last twelve months: 87% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Greige known for?
Greige is a French brand that sells high-quality bedding and home linen products including sheets, duvet covers, towels, and accessories made from various materials like cotton, linen, and silk. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Greige expensive?
Greige's best seller, Set de 2 Taies d'Oreillers Percale, sells €40.00 on greige.fr. 97% of the catalogue is in stock. Gravity does not track prices daily: check greige.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Greige have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Greige advertises on Facebook and Instagram and on Google, where its offers often run. Check greige.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Greige?
Greige sells on its own website, greige.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Greige?
Gravity by Benchr records a company based in Paris, France, founded in 2018 according to LinkedIn, on a domain registered in 2017, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Greige doing well?
Yes. Gravity by Benchr estimates about 56,200 visits to greige.fr in September 2026, up 38% in a month and up 77% over three months. Greige ranks #17 of 406 Linens & Bedding brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Greige use?
Gravity by Benchr identifies greige.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Greige spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Greige on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in France?
Among Linens & Bedding brands in France in the Gravity by Benchr index, Greige ranks #17 of 406 by estimated traffic. Its closest competitors on the same market are Perle de coton ®, Mon oreiller et moi, Blanc Cerise, Ecolinge and ELEN LORÉ. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Greige.