Brand page · Outdoor Recreation · Denmark
GripGrab: 63.7k visits a month, 32 active Meta ads, Gravity score 675.
GripGrab — GripGrab makes cycling wear and accessories for riding in all conditions, on all surfaces. They are a family run business that delivers high-quality products offering comfort, functionality, performance and style. In September 2026 gripgrab.com drew an estimated 63.7k visits, down 8% on the month before. It ranks #18 of 195 Outdoor Recreation brands in Denmark and holds a 4.3 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 44 peers: Outdoor Recreation brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GripGrab makes cycling wear and accessories for riding in all conditions, on all surfaces. They are a family run business that delivers high-quality products offering comfort, functionality, performance and style.
01 · Traffic
How much traffic GripGrab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GripGrab drew an estimated 63.7k visits in September 2026, down 8% on the month before and down 9% over three months.
- Worldwide#138,171of 4.5m sites · Top 5%
- In India#6,672of 164k sites · Top 5%
- Outdoor Recreation, worldwide#2,810of 101,136 brands · Top 5%
- Outdoor Recreation, India#18of 195 brands · Top 10%
63.7k
estimated visits in September
1 mo ▼ −7.7%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GripGrab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GripGrab holds 4.3 out of 5 on Trustpilot over 36 reviews, 6 of them in the last twelve months: 72% of customers give five stars and 17% one star. That volume places GripGrab in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Sportswear Store Sportwear Manufacturer Activewear Store Winterwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GripGrab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GripGrab sells on Shopify, 97% of its catalogue in stock. The best seller is Flandrien Waterproof Road Shoe Covers, at DKK 600.00, followed by Lightweight SL Summer Socks and Waterproof Knitted Winter Gloves.
#1Flandrien Waterproof Road Shoe CoversGripGrabDKK 600.00In stock
#2Lightweight SL Summer SocksGripGrabDKK 150.00–DKK 350.00In stock
#3Waterproof Knitted Winter GlovesGripGrabDKK 450.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GripGrab in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 19% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$104.89
- Currency
- DKK
04 · Ads
What GripGrab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GripGrab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2022 (image, text).
Discover our new arrivalsGripGrab7 Oct 2026image
Discover our new arrivalsGripGrab7 Oct 2026image
6101 – Olive Green / SGripGrab7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GripGrab ApSverified
Text ad20 Oct 2026GripGrab ApSverified
Text ad20 Oct 2026GripGrab ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about GripGrab.
The creators who tag @gripgrab on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gripgrab on Instagram, led by Malene Degn (78.1k followers, 6.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMalene Degn@malene_degn · 🇩🇰 DK | Fitness sport bodybuilding Creator | 78.1k | 6.1% | 6 | Tagged @gripgrab |
06 · Competitors according to Gravity
Who GripGrab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GripGrab among Outdoor Recreation brands in Denmark. The closest is CIOVITA, then Pace Bikes, Black Sheep, Bombtrack Bicycle Co, findibike, Cube Bike Store MX.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CIOVITAciovita.co.za | |||||||
| Pace Bikespace-bikes.com | |||||||
| Black Sheepblacksheep.cc | |||||||
| Bombtrack Bicycle Cobombtrack.com | |||||||
| findibikefindibike.com.br | |||||||
| Cube Bike Store MXcubebikestore.mx |
07 · Company
The company behind GripGrab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GripGrab is a company based in SKOVLUNDE, Denmark, founded in 2001 according to LinkedIn, on a domain registered in October 2000. It employs about 45 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · SKOVLUNDE
- Founded
- 2001, per LinkedIn
- Domain registered
- 26 Oct 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 45 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gripgrab.com · Shopify · EUR
- Catalogue
- 147 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GripGrab
What people ask Google about GripGrab.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GripGrab a legit company?
According to Gravity by Benchr, GripGrab is a brand based in SKOVLUNDE, Denmark: its website has existed since October 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 45 people on LinkedIn, it has 33,061 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
GripGrab reviews
Customers rate GripGrab 4.3 out of 5 on Trustpilot over 36 reviews, 6 of them in the last twelve months: 72% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is GripGrab?
GripGrab makes cycling wear and accessories for riding in all conditions, on all surfaces. They are a family run business that delivers high-quality products offering comfort, functionality, performance and style. Gravity by Benchr classifies it under Outdoor Recreation, with Cycling making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GripGrab cost?
GripGrab's best seller, Flandrien Waterproof Road Shoe Covers, sells DKK 600.00 on gripgrab.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check gripgrab.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does GripGrab have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GripGrab advertises on Facebook and Instagram and on Google, where its offers often run. Check gripgrab.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GripGrab?
GripGrab sells on its own website, gripgrab.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GripGrab?
Gravity by Benchr records a company based in SKOVLUNDE, Denmark, founded in 2001 according to LinkedIn, on a domain registered in 2000, with 45 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GripGrab growing?
Not at the moment. Gravity by Benchr estimates about 63,700 visits to gripgrab.com in September 2026, down 8% in a month and down 9% over three months. GripGrab ranks #18 of 195 Outdoor Recreation brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GripGrab use?
Gravity by Benchr identifies gripgrab.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is GripGrab's ad budget?
Gravity by Benchr does not publish a spend figure for GripGrab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Denmark?
Among Outdoor Recreation brands in Denmark in the Gravity by Benchr index, GripGrab ranks #18 of 195 by estimated traffic. Its closest competitors on the same market are CIOVITA, Pace Bikes, Black Sheep, Bombtrack Bicycle Co and findibike. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GripGrab.