Brand page · Clothing · India
Gritstones: 147k visits a month, 330 active Meta ads, Gravity score 569.
Gritstones — Gritstones is a men's fashion brand that offers casual clothing including shirts, t-shirts, hoodies, jackets, and trackpants. In September 2026 gritstones.com drew an estimated 147k visits, down 22% on the month before. It ranks #278 of 5,395 Clothing brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 361 peers: Clothing brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gritstones is a men's fashion brand that offers casual clothing including shirts, t-shirts, hoodies, jackets, and trackpants.
01 · Traffic
How much traffic Gritstones gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gritstones drew an estimated 147k visits in September 2026, down 22% on the month before and down 24% over three months.
- Worldwide#67,768of 4.5m sites · Top 5%
- In India#3,372of 164k sites · Top 5%
- Clothing, worldwide#6,298of 459,295 brands · Top 5%
- Clothing, India#278of 5,395 brands · Top 10%
147k
estimated visits in September
1 mo ▼ −21.8%4 mo ▼ −24.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gritstones.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gritstones holds 2.5 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Men's Clothing Store Streetwear Store Women's Clothing Store Clothing Store Clothing Supplier Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gritstones sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gritstones sells on Shopify, 71% of its catalogue in stock. The best seller is Black Self Waffle Knit Henley T-Shirt, at ₹799.00, followed by White Waffle Henley T-shirt and Dark Green Waffle Knit T-Shirt.
#1Black Self Waffle Knit Henley T-ShirtGritstones₹799.00In stock
#2White Waffle Henley T-shirtGritstones₹799.00In stock
#3Dark Green Waffle Knit T-ShirtGritstones₹799.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gritstones in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 31% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$15.66
- Currency
- INR
04 · Ads
What Gritstones is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gritstones runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text).
Olive Men Cargo Pants 10 Pockets ₹3,999Gritstones7 Oct 2026image
GritstonesGritstones7 Oct 2026image
GritstonesGritstones7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Praveen Singhverified
Text ad20 Oct 2026Praveen Singhverified
Text ad20 Oct 2026Praveen Singhverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gritstones.
The creators who tag @gritstonesofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gritstonesofficial on Instagram, led by Rishu Yadav | Men’s Fashion (27.6k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRishu Yadav | Men’s Fashion@_poshaakk_ · 🇮🇳 IN | Fashion style luxury Creator | 27.6k | 0.5% | 1 | Tagged @gritstonesofficial |
06 · Competitors according to Gravity
Who Gritstones competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gritstones among Clothing brands in India. The closest is Pitshirts, then EDGE Casual, Warriorworld, GIYSI, ONE, Pool House New York.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pitshirtspitshirts.in | |||||||
| EDGE Casualedgecasual.com | |||||||
| Warriorworldwarriorworld.in | |||||||
| GIYSIgiysi.in | |||||||
| ONEbeoneshopone.com | |||||||
| Pool House New Yorkpoolhousenewyork.com |
07 · Company
The company behind Gritstones.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gritstones is a company based in Gurugram, India, founded in 2010 according to LinkedIn, on a domain registered in December 2012. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇳 India · Gurugram
- Founded
- 2010, per LinkedIn
- Domain registered
- 17 Dec 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gritstones.com · Shopify · INR
- Catalogue
- 178 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gritstones
What people ask Google about Gritstones.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gritstones legit or a scam?
According to Gravity by Benchr, Gritstones is a brand based in Gurugram, India: its website has existed since December 2012, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 124,706 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Gritstones?
Gritstones is a men's fashion brand that offers casual clothing including shirts, t-shirts, hoodies, jackets, and trackpants. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 63% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Gritstones cost?
Gritstones' best seller, Black Self Waffle Knit Henley T-Shirt, sells ₹799.00 on gritstones.com. 71% of the catalogue is in stock. Gravity does not track prices daily: check gritstones.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Gritstones promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Gritstones advertises on Facebook and Instagram and on Google, where its offers often run. Check gritstones.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Gritstones?
Gritstones sells on its own website, gritstones.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Gritstones?
Gravity by Benchr records a company based in Gurugram, India, founded in 2010 according to LinkedIn, on a domain registered in 2012, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gritstones growing?
Not at the moment. Gravity by Benchr estimates about 147,200 visits to gritstones.com in September 2026, down 22% in a month and down 24% over three months. Gritstones ranks #278 of 5,395 Clothing brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gritstones use?
Gravity by Benchr identifies gritstones.com as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Gritstones' ad budget?
Gravity by Benchr does not publish a spend figure for Gritstones on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in India?
Among Clothing brands in India in the Gravity by Benchr index, Gritstones ranks #278 of 5,395 by estimated traffic. Its closest competitors on the same market are Pitshirts, EDGE Casual, Warriorworld, GIYSI and ONE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gritstones.