Brand page · Outdoor Recreation · Italy
Grivel traffic, ads & competitors 89.4k visits a month, 98 active Meta ads, Gravity score 655.
Grivel — Grivel designs and manufactures precision mountain equipment, shaped for traction and refined through continuous iteration. In September 2026 grivel.com drew an estimated 89.4k visits, down 8% on the month before. It ranks #360 of 14,873 Outdoor Recreation brands in Italy and holds a 2.3 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 49 peers: Outdoor Recreation brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grivel designs and manufactures precision mountain equipment, shaped for traction and refined through continuous iteration.
01 · Traffic
Grivel website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grivel drew an estimated 89.4k visits in September 2026, down 8% on the month before and up 23% over three months.
- Worldwide#103,143of 4.5m sites · Top 5%
- In United States#33,642of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#1,875of 101,136 brands · Top 5%
- Outdoor Recreation, United States#360of 14,873 brands · Top 5%
89.4k
estimated visits in September
1 mo ▼ −8.2%4 mo ▲ +23.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Grivel reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grivel holds 2.3 out of 5 on Trustpilot over 11 reviews, 5 of them in the last twelve months: 9% of customers give five stars and 82% one star.
Outdoor Sports Store Winter sport Store Ski Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Grivel best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Grivel sells on Shopify, 87% of its catalogue in stock. The best seller is Stealth, at €95.00, followed by Himani and Dark Knife.
#1StealthGrivel€95.00In stock
#2HimaniGrivel€75.00In stock
#3Dark KnifeGrivel€35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Grivel in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 23% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$112.00
- Currency
- EUR
04 · Ads
Grivel ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grivel runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Precision in every movementGrivel6 Oct 2026image
Air Tech HybridGrivel6 Oct 2026image
default_collection_headlineGrivel5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GRIVEL SRLverified
Text ad20 Oct 2026GRIVEL SRLverified
Text ad20 Oct 2026GRIVEL SRLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Grivel influencers
The creators who tag @grivel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @grivel on Instagram, led by Angelika Rainer (29.3k followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAngelika Rainer@angelika_rainer · 🇮🇹 IT | Travel tourism exploration Creator | 29.3k | 2.3% | 10 | Tagged @grivel |
06 · Competitors according to Gravity
Grivel competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grivel among Outdoor Recreation brands in Italy. The closest is m.petzl.com, then lasportiva.com, Simond, Climb On Equipment, verticalextreme.de, Oliunìd.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| m.petzl.comm.petzl.com | |||||||
| lasportiva.comlasportiva.com | |||||||
| Simondsimond.com | |||||||
| Climb On Equipmentclimbonequipment.com | |||||||
| verticalextreme.deverticalextreme.de | |||||||
| Oliunìdoliunid.it |
07 · Company
Who is behind Grivel?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grivel is a company based in Verrayes, Italy, founded in 1818 according to LinkedIn, on a domain registered in March 1996. It employs about 31 people and is listed at m_and_a stage.
- Entity country
- 🇮🇹 Italy · Verrayes
- Founded
- 1818, per LinkedIn
- Domain registered
- 22 Mar 1996
- Status
- was_acquired
- Employees
- 31 on LinkedIn · 51-200
- Funding stage
- M and a
- Own store
- grivel.com · Shopify · EUR
- Catalogue
- 25 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grivel
What people ask Google about Grivel.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grivel legit or a scam?
According to Gravity by Benchr, Grivel is a brand based in Verrayes, Italy: its website has existed since March 1996, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 66,231 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Grivel reviews
Customers rate Grivel 2.3 out of 5 on Trustpilot over 11 reviews, 5 of them in the last twelve months: 9% give five stars, 82% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Grivel?
Grivel designs and manufactures precision mountain equipment, shaped for traction and refined through continuous iteration. Gravity by Benchr classifies it under Outdoor Recreation, with Climbing making up 81% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Grivel expensive?
Grivel's best seller, Stealth, sells €95.00 on grivel.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check grivel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Grivel have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Grivel advertises on Facebook and Instagram and on Google, where its offers often run. Check grivel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Grivel?
Grivel sells on its own website, grivel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Grivel?
Gravity by Benchr records a company based in Verrayes, Italy, founded in 1818 according to LinkedIn, on a domain registered in 1996, with 31 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Grivel growing?
Yes. Gravity by Benchr estimates about 89,400 visits to grivel.com in September 2026, down 8% in a month and up 23% over three months. Grivel ranks #360 of 14,873 Outdoor Recreation brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Grivel use?
Gravity by Benchr identifies grivel.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Grivel spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Grivel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Italy?
Among Outdoor Recreation brands in Italy in the Gravity by Benchr index, Grivel ranks #360 of 14,873 by estimated traffic. Its closest competitors on the same market are m.petzl.com, lasportiva.com, Simond, Climb On Equipment and verticalextreme.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grivel.