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- Grounded Kiwi
Brand page · Hobbies & Creative Arts · New Zealand
Grounded Kiwi traffic, ads & competitors 30.8k visits a month, 65 active Meta ads, Gravity score 660.
Grounded Kiwi — Grounded Kiwi is a Taranaki company supplying earthing mats and other wellness products like hydrogen water, Kangen water and Shungite rocks. In September 2026 groundedkiwi.nz drew an estimated 30.8k visits, up 17% on the month before. It ranks #37 of 739 Hobbies & Creative Arts brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 29 peers: Hobbies & Creative Arts brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grounded Kiwi is a Taranaki company supplying earthing mats and other wellness products like hydrogen water, Kangen water and Shungite rocks.
01 · Traffic
Grounded Kiwi website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grounded Kiwi drew an estimated 30.8k visits in September 2026, up 17% on the month before and up 59% over three months.
- Worldwide#257,419of 4.5m sites · Top 10%
- In New Zealand#1,133of 26.3k sites · Top 5%
- Hobbies & Creative Arts, worldwide#6,542of 136,278 brands · Top 5%
- Hobbies & Creative Arts, New Zealand#37of 739 brands · Top 10%
30.8k
estimated visits in September
1 mo ▲ +16.6%4 mo ▲ +58.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Grounded Kiwi reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grounded Kiwi holds 3.4 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 0% one star.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Grounded Kiwi best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Grounded Kiwi sells on Shopify, 98% of its catalogue in stock. The best seller is Socket Tester - Test Your Earth Connection, at NZ$29.99, followed by Grounding Mat for Bed and Shungite Phone Protection Sticker.
#1Socket Tester - Test Your Earth ConnectionGrounded KiwiNZ$29.99In stock
#2Grounding Mat for BedGrounded KiwiNZ$219.00–NZ$449.00In stock
#3Shungite Phone Protection StickerGrounded KiwiNZ$22.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Grounded Kiwi in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 81% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$72.83
- Currency
- NZD
04 · Ads
Grounded Kiwi ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grounded Kiwi runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2023 (image, text, video).
The Issue With Grounding SheetsGrounded Kiwi2 Oct 2026video
Built By a Kiwi FirefighterGrounded Kiwi2 Oct 2026image
Grounding Is a PlaceboGrounded Kiwi30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Blake Arthur James Marstonverified
Text ad20 Oct 2026Blake Arthur James Marstonverified
Image ad20 Oct 2026Blake Arthur James Marstonverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Grounded Kiwi influencers
The creators who tag @groundedkiwinz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Grounded Kiwi competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grounded Kiwi among Hobbies & Creative Arts brands in New Zealand. The closest is Terra Cat Shop, then Zugawa Blades, ASH&STONE, Barclay Archive, LimboDivision209, Free Spirit.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Terra Cat Shopcatshop.co.nz | |||||||
| Zugawa Bladeszugawablades.com | |||||||
| ASH&STONEashandstone.online | |||||||
| Barclay Archivebarclayarchive.com | |||||||
| LimboDivision209limbodivision209.com | |||||||
| Free Spiritfreespirit.co.nz |
07 · Company
Who is behind Grounded Kiwi?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grounded Kiwi is a company based in New Plymouth, New Zealand.
- Entity country
- 🇳🇿 New Zealand · New Plymouth
- Own store
- groundedkiwi.nz · Shopify · NZD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grounded Kiwi
What people ask Google about Grounded Kiwi.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grounded Kiwi legit?
According to Gravity by Benchr, Grounded Kiwi is a brand based in New Plymouth, New Zealand: it sells on a Shopify store, it has 2,903 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Grounded Kiwi sell?
Grounded Kiwi is a Taranaki company supplying earthing mats and other wellness products like hydrogen water, Kangen water and Shungite rocks. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Collectibles making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Grounded Kiwi expensive?
Grounded Kiwi's best seller, Socket Tester - Test Your Earth Connection, sells NZ$29.99 on groundedkiwi.nz. 98% of the catalogue is in stock. Gravity does not track prices daily: check groundedkiwi.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Grounded Kiwi have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Grounded Kiwi advertises on Facebook and Instagram and on Google, where its offers often run. Check groundedkiwi.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Grounded Kiwi?
Grounded Kiwi sells on its own website, groundedkiwi.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Grounded Kiwi growing?
Yes. Gravity by Benchr estimates about 30,800 visits to groundedkiwi.nz in September 2026, up 17% in a month and up 59% over three months. Grounded Kiwi ranks #37 of 739 Hobbies & Creative Arts brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Grounded Kiwi use?
Gravity by Benchr identifies groundedkiwi.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Grounded Kiwi spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Grounded Kiwi on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in New Zealand?
Among Hobbies & Creative Arts brands in New Zealand in the Gravity by Benchr index, Grounded Kiwi ranks #37 of 739 by estimated traffic. Its closest competitors on the same market are Terra Cat Shop, Zugawa Blades, ASH&STONE, Barclay Archive and LimboDivision209. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grounded Kiwi.