Brand page · Books · Germany
GU Online-Shop: 35k visits a month, 59 active Meta ads, Gravity score 670.
GU Online-Shop — GU Verlag is a German publisher that sells guidebooks covering various aspects of life including food and drink, body and mind, relationships, family, home and garden, pets, and non-fiction books. In September 2026 gu.de drew an estimated 35k visits, down 13% on the month before. It ranks #91 of 1,085 Books brands in Germany.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Books brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GU Verlag is a German publisher that sells guidebooks covering various aspects of life including food and drink, body and mind, relationships, family, home and garden, pets, and non-fiction books.
01 · Traffic
How much traffic GU Online-Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GU Online-Shop drew an estimated 35k visits in September 2026, down 13% on the month before and down 27% over three months.
- Worldwide#230,673of 4.5m sites · Top 10%
- In Germany#10,181of 184k sites · Top 10%
- Books, worldwide#2,743of 53,824 brands · Top 10%
- Books, Germany#91of 1,085 brands · Top 10%
35k
estimated visits in September
1 mo ▼ −13.2%4 mo ▼ −26.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about GU Online-Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GU Online-Shop holds 3.0 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 33% one star.
Book Store Publisher Book Publisher
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What GU Online-Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GU Online-Shop sells on Shopify, 99% of its catalogue in stock. The best seller is Yuka - Dein Kompass zur gesunden Ernährung, at €21.99–€24.00, followed by Warum Abstinenz die Gesundheit gefährdet und Sex vor Krebs schützt and Meine 80 besten Rezepte gegen Bauchfett.
#1Yuka - Dein Kompass zur gesunden ErnährungGU Online-Shop€21.99–€24.00In stock
#2Warum Abstinenz die Gesundheit gefährdet und Sex vor Krebs schütztGU Online-Shop€11.99In stock
#3Meine 80 besten Rezepte gegen BauchfettGU Online-Shop€22.99–€26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GU Online-Shop in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 0% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$22.39
- Currency
- EUR
04 · Ads
What GU Online-Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GU Online-Shop runs Meta ads on Facebook, Instagram, Audience Network, Threads.
Geschenk gesucht?GU - Willkommen im Leben6 Oct 2026image
Du verschiebst deine Träume auf „irgendwann"?GU - Willkommen im Leben6 Oct 2026video
Nicht morgen, jetzt!GU - Willkommen im Leben6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about GU Online-Shop.
The creators who tag @gu.verlag on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @gu.verlag on Instagram, led by Dr. Martina Stotz (176k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDr. Martina Stotz@dr_stotz_kinderpsychologie · 🇩🇪 DE | Psychology mental health Creator | 176k | 1.0% | 4 | Tagged @gu.verlag |
06 · Competitors according to Gravity
Who GU Online-Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GU Online-Shop among Books brands in Germany. The closest is Hoffmann und Campe, then mondlicht-buecher.de, VAJONA, EmHeMa Kinderbücher, Reprodukt, Impian Verlag.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hoffmann und Campehoffmann-und-campe.de | |||||||
| mondlicht-buecher.demondlicht-buecher.de | |||||||
| VAJONAvajona.de | |||||||
| EmHeMa Kinderbücheremhema.de | |||||||
| Reproduktreprodukt.com | |||||||
| Impian Verlagimpian.de |
07 · Company
The company behind GU Online-Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GU Online-Shop is a company based in München, Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · München
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gu.de · Shopify · EUR
- Catalogue
- 128 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GU Online-Shop
What people ask Google about GU Online-Shop.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GU Online-Shop legit or a scam?
According to Gravity by Benchr, GU Online-Shop is a brand based in München, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 47,001 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is GU Online-Shop?
GU Verlag is a German publisher that sells guidebooks covering various aspects of life including food and drink, body and mind, relationships, family, home and garden, pets, and non-fiction books. Gravity by Benchr classifies it under Books, with Books making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
GU Online-Shop prices: how much is it?
GU Online-Shop's best seller, Yuka - Dein Kompass zur gesunden Ernährung, sells from €21.99 to €24.00 on gu.de. 99% of the catalogue is in stock. Gravity does not track prices daily: check gu.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a GU Online-Shop discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: GU Online-Shop advertises on Facebook and Instagram, where its offers often run. Check gu.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GU Online-Shop?
GU Online-Shop sells on its own website, gu.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is GU Online-Shop growing?
Not at the moment. Gravity by Benchr estimates about 35,000 visits to gu.de in September 2026, down 13% in a month and down 27% over three months. GU Online-Shop ranks #91 of 1,085 Books brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GU Online-Shop use?
Gravity by Benchr identifies gu.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is GU Online-Shop's ad budget?
Gravity by Benchr does not publish a spend figure for GU Online-Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Books brands in Germany?
Among Books brands in Germany in the Gravity by Benchr index, GU Online-Shop ranks #91 of 1,085 by estimated traffic. Its closest competitors on the same market are Hoffmann und Campe, mondlicht-buecher.de, VAJONA, EmHeMa Kinderbücher and Reprodukt. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GU Online-Shop.