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Brand page · Health Care · United States
GU Energy Labs traffic, ads & competitors 114k visits a month, 100 active Meta ads, Gravity score 615.
GU Energy Labs — GU Energy Labs is a company that produces energy supplements and nutrition products for athletes, offering gels, chews, drinks, waffles, and capsules designed for energy, hydration, and recovery. In September 2026 guenergy.com drew an estimated 114k visits, down 13% on the month before. It ranks #402 of 12,108 Health Care brands in the United States.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 483 peers: Health Care brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
GU Energy Labs is a company that produces energy supplements and nutrition products for athletes, offering gels, chews, drinks, waffles, and capsules designed for energy, hydration, and recovery.
01 · Traffic
GU Energy Labs website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
GU Energy Labs drew an estimated 114k visits in September 2026, down 13% on the month before and up 38% over three months.
- Worldwide#84,153of 4.5m sites · Top 5%
- In United States#27,671of 1.2m sites · Top 5%
- Health Care, worldwide#2,025of 105,715 brands · Top 5%
- Health Care, United States#402of 12,108 brands · Top 5%
114k
estimated visits in September
1 mo ▼ −13.3%4 mo ▲ +38.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
GU Energy Labs reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
GU Energy Labs holds 3.0 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star.
Vitamin and Supplements Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
GU Energy Labs best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
GU Energy Labs sells on Shopify, 100% of its catalogue in stock. The best seller is Original Energy Gel, at US$16.00–US$49.00, followed by Energy Waffle and Energy Chews.
#1Original Energy GelGU Energy LabsUS$16.00–US$49.00In stock
#2Energy WaffleGU Energy LabsUS$29.50–US$30.50In stock
#3Energy ChewsGU Energy LabsUS$30.00–US$31.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places GU Energy Labs in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$37.00
- Currency
- USD
04 · Ads
GU Energy Labs ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
GU Energy Labs runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since July 2022 (image, text, video).
It's Pumpkin SeasonGU Energy Labs1 Oct 2026video
Fight Flavor FatigueGU Energy Labs29 Sept 2026image
Pucker Up. Meet Sour PeachGU Energy Labs29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026GU ENERGY LABSverified
Image ad20 Oct 2026GU ENERGY LABSverified
Text ad20 Oct 2026GU ENERGY LABSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
GU Energy Labs influencers
The creators who tag @guenergylabs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @guenergylabs on Instagram, led by Guglielmo Schiavoni (10k followers, 6.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGuglielmo Schiavoni@guschiavoni · 🇺🇸 US | Fitness sport bodybuilding Creator | 10k | 6.2% | 13 | Tagged @guenergylabs |
06 · Competitors according to Gravity
GU Energy Labs competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for GU Energy Labs among Health Care brands in the United States. The closest is Wellah, then Essential elements, Jocko Fuel, Koia, Tillmans Tranquils, TrueFit Nutrition.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wellahwellah.com | |||||||
| Essential elementsessentialelementsnutrition.com | |||||||
| Jocko Fueljockofuel.com | |||||||
| Koiadrinkkoia.com | |||||||
| Tillmans Tranquilstillmanstranquils.com | |||||||
| TrueFit Nutritionrspnutrition.com |
07 · Company
Who is behind GU Energy Labs?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
GU Energy Labs is a company based in Berkeley, United States, founded in 1993 according to LinkedIn, on a domain registered in July 2007. It employs about 141 people.
- Entity country
- 🇺🇸 United States · Berkeley
- Founded
- 1993, per LinkedIn
- Domain registered
- 13 Jul 2007
- Status
- Operating
- Employees
- 141 on LinkedIn
- Own store
- guenergy.com · Shopify · USD
- Catalogue
- 42 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about GU Energy Labs
What people ask Google about GU Energy Labs.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is GU Energy Labs legit?
According to Gravity by Benchr, GU Energy Labs is a brand based in Berkeley, United States: its website has existed since July 2007, it sells on a Shopify store, it employs 141 people on LinkedIn, it has 75,536 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does GU Energy Labs sell?
GU Energy Labs is a company that produces energy supplements and nutrition products for athletes, offering gels, chews, drinks, waffles, and capsules designed for energy, hydration, and recovery. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 73% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does GU Energy Labs cost?
GU Energy Labs' best seller, Original Energy Gel, sells from US$16.00 to US$49.00 on guenergy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check guenergy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
GU Energy Labs promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: GU Energy Labs advertises on Facebook and Instagram and on Google, where its offers often run. Check guenergy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy GU Energy Labs?
GU Energy Labs sells on its own website, guenergy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind GU Energy Labs?
Gravity by Benchr records a company based in Berkeley, United States, founded in 1993 according to LinkedIn, on a domain registered in 2007, with 141 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is GU Energy Labs growing?
Yes. Gravity by Benchr estimates about 113,700 visits to guenergy.com in September 2026, down 13% in a month and up 38% over three months. GU Energy Labs ranks #402 of 12,108 Health Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does GU Energy Labs use?
Gravity by Benchr identifies guenergy.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does GU Energy Labs spend on Meta ads?
Gravity by Benchr does not publish a spend figure for GU Energy Labs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in the United States?
Among Health Care brands in the United States in the Gravity by Benchr index, GU Energy Labs ranks #402 of 12,108 by estimated traffic. Its closest competitors on the same market are Wellah, Essential elements, Jocko Fuel, Koia and Tillmans Tranquils. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with GU Energy Labs.