Brand page · Food Items · Poland
Guiltfree traffic, ads & competitors 86.9k visits a month, 10 active Meta ads, Gravity score 585.
Guiltfree — Guiltfree is a Polish online store specializing in healthy food and functional products, offering sugar-free sweets, high-protein items, keto and vegan products, low-calorie snacks, creams, sauces, drinks and supplements with over 13,000 products from Poland and worldwide. In September 2026 guiltfree.pl drew an estimated 86.9k visits, up 7% on the month before. It ranks #26 of 294 Food Items brands in Poland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 40 peers: Food Items brands in Poland with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Guiltfree is a Polish online store specializing in healthy food and functional products, offering sugar-free sweets, high-protein items, keto and vegan products, low-calorie snacks, creams, sauces, drinks and supplements with over 13,000 products from Poland and worldwide.
01 · Traffic
Guiltfree website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Guiltfree drew an estimated 86.9k visits in September 2026, up 7% on the month before and up 30% over three months.
- Worldwide#105,788of 4.5m sites · Top 5%
- In Poland#1,604of 91.7k sites · Top 5%
- Food Items, worldwide#2,779of 260,714 brands · Top 5%
- Food Items, Poland#26of 294 brands · Top 10%
86.9k
estimated visits in September
1 mo ▲ +7.0%4 mo ▲ +29.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Guiltfree reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Guiltfree holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Fitness and Nutrition Service Health Food Store Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Guiltfree best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Guiltfree sells on Shopify, 45% of its catalogue in stock. The best seller is Funky Flavors Sweet Vanilla - concentrated liquid food flavoring, fat & sugar free, at PLN 16.39, followed by N!CK'S Nick's Soft Toffee 110kcal, No Added Sugar, Gluten Free and N!CK'S Nick's no added sugar crispy Waffer, Chocolate Cream & Coating.
#1Funky Flavors Sweet Vanilla - concentrated liquid food flavoring, fat & sugar freeGuiltfreePLN 16.39In stock
#2N!CK'S Nick's Soft Toffee 110kcal, No Added Sugar, Gluten FreeGuiltfreePLN 4.39In stock
#3N!CK'S Nick's no added sugar crispy Waffer, Chocolate Cream & CoatingGuiltfreePLN 3.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Guiltfree in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 2% of the catalogue
- In stock
- 45%
- Upper price quartile
- US$9.40
- Currency
- PLN
04 · Ads
Guiltfree ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Guiltfree runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since November 2021 (image, text).
85% cukru vs 95% aromatu - wybór jest prostyZero kalorii - Guiltfree.pl22 Sept 2026image
85% cukru vs 95% aromatu - wybór jest prostyZero kalorii - Guiltfree.pl16 Sept 2026image
85% cukru vs 95% aromatu - wybór jest prostyZero kalorii - Guiltfree.pl27 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Walden Farms Kornelia Warda-Ponieckaverified
Text ad20 Oct 2026Walden Farms Kornelia Warda-Ponieckaverified
Text ad20 Oct 2026Walden Farms Kornelia Warda-Ponieckaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Guiltfree influencers
The creators who tag @guiltfree.pl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Guiltfree competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Guiltfree among Food Items brands in Poland. The closest is Zona Cerealista Online, then Keto Direct, Greta Market Saludable, Emporio Quatro Estrelas, Health Shop, njomfoods.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Zona Cerealista Onlinezonacerealista.com.br | |||||||
| Keto Directketodirect.com.au | |||||||
| Greta Market Saludablegretamarket.com | |||||||
| Emporio Quatro Estrelasemporioquatroestrelas.com.br | |||||||
| Health Shopthehealthfoodemporium.co.za | |||||||
| njomfoods.comnjomfoods.com |
07 · Company
Who is behind Guiltfree?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Guiltfree is a company based in Poland, on a domain registered in August 2012.
- Entity country
- 🇵🇱 Poland
- Domain registered
- 22 Aug 2012
- Own store
- guiltfree.pl · Shopify · PLN
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Guiltfree
What people ask Google about Guiltfree.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Guiltfree legit?
According to Gravity by Benchr, Guiltfree is a brand based in Poland: its website has existed since August 2012, it sells on a Shopify store, it has 28,489 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Guiltfree?
Guiltfree is a Polish online store specializing in healthy food and functional products, offering sugar-free sweets, high-protein items, keto and vegan products, low-calorie snacks, creams, sauces, drinks and supplements with over 13,000 products from Poland and worldwide. Gravity by Benchr classifies it under Food Items, with Fitness & Nutrition making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Guiltfree prices: how much is it?
Guiltfree's best seller, Funky Flavors Sweet Vanilla - concentrated liquid food flavoring, fat & sugar free, sells PLN 16.39 on guiltfree.pl. 45% of the catalogue is in stock. Gravity does not track prices daily: check guiltfree.pl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Guiltfree have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Guiltfree advertises on Facebook and Instagram and on Google, where its offers often run. Check guiltfree.pl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Guiltfree?
Guiltfree sells on its own website, guiltfree.pl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Guiltfree?
Gravity by Benchr records a company based in Poland, whose domain was registered in 2012. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Guiltfree doing well?
Yes. Gravity by Benchr estimates about 86,900 visits to guiltfree.pl in September 2026, up 7% in a month and up 30% over three months. Guiltfree ranks #26 of 294 Food Items brands in Poland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Guiltfree use?
Gravity by Benchr identifies guiltfree.pl as a Shopify store (standard plan, not Shopify Plus), selling in PLN. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Guiltfree spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Guiltfree on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Poland?
Among Food Items brands in Poland in the Gravity by Benchr index, Guiltfree ranks #26 of 294 by estimated traffic. Its closest competitors on the same market are Zona Cerealista Online, Keto Direct, Greta Market Saludable, Emporio Quatro Estrelas and Health Shop. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Guiltfree.