Brand page · Decor

Gutes Zeug Top 10% worldwide Top 5% in Decor
guteszeug.ch· Shopify

Gutes Zeug: 31.4k visits a month, 2 active Meta ads.

Gutes Zeug — guteszeug.ch is a Swiss online shop that sells unique gifts, home accessories and various products. In September 2026 guteszeug.ch drew an estimated 31.4k visits, down 25% on the month before. It ranks #21 of 549 Decor brands and holds a 4.3 Trustpilot rating over 41 reviews.

guteszeug.ch@guteszeug.ch 255Trustpilot 4.3Meta Ad Library 2

Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
31.4k
−25% vs. August 2026
Instagram followers
255
104 posts · @guteszeug.ch
Trustpilot
4.3
41 reviews · 36 in 12 months
Meta ads
2
active · on Google since 2024
Products
72%
in stock
Rank in Switzerland
#21
of 549 in Decor
LinkedIn
—
Data not available
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

guteszeug.ch is a Swiss online shop that sells unique gifts, home accessories and various products.

01 · Traffic

How much traffic Gutes Zeug gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Gutes Zeug drew an estimated 31.4k visits in September 2026, down 25% on the month before and up 26% over three months.

  • Worldwide#252,862of 4.5m sites · Top 10%
  • In Switzerland#1,223of 26.5k sites · Top 5%
  • Decor, worldwide#5,557of 185,686 brands · Top 5%
  • Decor, Switzerland#21of 549 brands · Top 5%
Monthly visitssource Sept 2026

31.4k

estimated visits in September

1 mo ▼ −25.5%4 mo ▲ +25.9%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Gutes Zeug.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Gutes Zeug holds 4.3 out of 5 on Trustpilot over 41 reviews, 36 of them in the last twelve months: 76% of customers give five stars and 7% one star. That volume places Gutes Zeug in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 41 reviews · 36 in 12 months
Top 40% review volumeTop 30% rating quality
5 ★76%
4 ★12%
3 ★5%
2 ★0%
1 ★7%

Home Goods Store Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Gutes Zeug sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gutes Zeug sells on Shopify, 72% of its catalogue in stock. The best seller is Miswak Natürliches Zahnputzholz 6 Stück, at CHF 12.90, followed by Aufbewahrungsschrank faltbar mit Aufhängestange Grau and Kleiderständer Schwerlast Ausziehbar Transportabel Silber.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Sex Toys & Erotic Games0%
Home Fragrances0%
Gardening0%
Storage & Organization0%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor16%
Kitchen & Dining13%
Household Supplies12%
Lawn & Garden7%
Bathroom Accessories4%

The dominant category places Gutes Zeug in its comparison group.

Prices and ratingsstore data
Average rating
4.58 / 5
Rated products
3% of the catalogue
In stock
72%
Upper price quartile
US$72.09
Currency
CHF

05 · Influencers

Who talks about Gutes Zeug.

The creators who tag @guteszeug.ch on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @guteszeug.ch · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Gutes Zeug competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Gutes Zeug among Decor brands. The closest is Karjolen, then blaanc.com.au, ICONOMY, sunnerehjem.no, joyne.com, The Garden House.

CompetitorsDecor · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Karjolenkarjolen.no
blaanc.com.aublaanc.com.au
ICONOMYiconomyonline.com
sunnerehjem.nosunnerehjem.no
joyne.comjoyne.com
The Garden Housethegardenhouse.ie
Competitors Gravity finds for Gutes Zeug. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Gutes Zeug with Karjolen

07 · Company

The company behind Gutes Zeug.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Gutes Zeug is an e-commerce brand.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
guteszeug.ch · Shopify · CHF
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Gutes Zeug

What people ask Google about Gutes Zeug.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Gutes Zeug legit?

According to Gravity by Benchr, Gutes Zeug is a brand: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 255 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about Gutes Zeug?

Customers rate Gutes Zeug 4.3 out of 5 on Trustpilot over 41 reviews, 36 of them in the last twelve months: 76% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Gutes Zeug sell?

guteszeug.ch is a Swiss online shop that sells unique gifts, home accessories and various products. Gravity by Benchr classifies it under Decor, with Sex Toys & Erotic Games making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Gutes Zeug expensive?

Gutes Zeug's best seller, Miswak Natürliches Zahnputzholz 6 Stück, sells CHF 12.90 on guteszeug.ch. 72% of the catalogue is in stock. Gravity does not track prices daily: check guteszeug.ch before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Gutes Zeug have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Gutes Zeug advertises on Facebook and Instagram and on Google, where its offers often run. Check guteszeug.ch for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Gutes Zeug?

Gutes Zeug sells on its own website, guteszeug.ch, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Is Gutes Zeug doing well?

Yes. Gravity by Benchr estimates about 31,400 visits to guteszeug.ch in September 2026, down 25% in a month and up 26% over three months. Gutes Zeug ranks #21 of 549 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Gutes Zeug use?

Gravity by Benchr identifies guteszeug.ch as a Shopify store (standard plan, not Shopify Plus), selling in CHF. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records.

How much does Gutes Zeug spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Gutes Zeug on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands?

Among Decor brands in the Gravity by Benchr index, Gutes Zeug ranks #21 of 549 by estimated traffic. Its closest competitors on the same market are Karjolen, blaanc.com.au, ICONOMY, sunnerehjem.no and joyne.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gutes Zeug.