Brand page · Clothing · Norway
Guttelus: 60.4k visits a month, 23 active Meta ads, Gravity score 572.
Guttelus — Guttelus is a Norwegian online store specializing in children's clothing and baby equipment for ages newborn to 16 years, featuring brands like Name It, Lillelam, Joha, Kivat and Kattnakken. In September 2026 guttelus.no drew an estimated 60.4k visits, up 47% on the month before. It ranks #24 of 493 Clothing brands in Norway and holds a 4.0 Trustpilot rating over 20 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Guttelus is a Norwegian online store specializing in children's clothing and baby equipment for ages newborn to 16 years, featuring brands like Name It, Lillelam, Joha, Kivat and Kattnakken.
01 · Traffic
How much traffic Guttelus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Guttelus drew an estimated 60.4k visits in September 2026, up 47% on the month before and up 137% over three months.
- Worldwide#144,679of 4.5m sites · Top 5%
- In Norway#639of 15.2k sites · Top 5%
- Clothing, worldwide#13,980of 459,295 brands · Top 5%
- Clothing, Norway#24of 493 brands · Top 5%
60.4k
estimated visits in September
1 mo ▲ +46.9%4 mo ▲ +137.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Guttelus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Guttelus holds 4.0 out of 5 on Trustpilot over 20 reviews, 6 of them in the last twelve months: 70% of customers give five stars and 30% one star. That volume places Guttelus in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Baby Store Baby Clothing Store Youth Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Guttelus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Guttelus sells on Shopify, 100% of its catalogue in stock. The best seller is Name It - Festdrakt / Bunad Set XXV Dark Sapphire, at NOK 679.00, followed by Nordic Kids - Overgangslue Bomull Brun and Nordic Kids - Overgangslue Bomull Gammelrosa.
#1Name It - Festdrakt / Bunad Set XXV Dark SapphireGuttelusNOK 679.00In stock
#2Nordic Kids - Overgangslue Bomull BrunGuttelusNOK 269.00In stock
#3Nordic Kids - Overgangslue Bomull GammelrosaGuttelusNOK 269.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Guttelus in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 14% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$52.15
- Currency
- NOK
04 · Ads
What Guttelus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Guttelus runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Patagonia - Terravia Mini Hip Pack River Smolder BlueGuttelus.no6 Oct 2026image
Julepysj til hele familienGuttelus.no6 Oct 2026image
Patagonia - Terravia Mini Hip Pack BlackGuttelus.no6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Guttelus Nettdrift ASverified
Text ad19 Oct 2026Guttelus Nettdrift ASverified
Text ad19 Oct 2026Guttelus Nettdrift ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Guttelus.
The creators who tag @guttelus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Guttelus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Guttelus among Clothing brands in Norway. The closest is House of Kids, then Seu Stillo Kids, KINDER, luxkids.dk, Muesli Care, houseofkids.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| House of Kidshouseofkids.dk | |||||||
| Seu Stillo Kidsseustillo.com.br | |||||||
| KINDERkinder.com.gt | |||||||
| luxkids.dkluxkids.dk | |||||||
| Muesli Caremueslicare.dk | |||||||
| houseofkids.comhouseofkids.com |
07 · Company
The company behind Guttelus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Guttelus is a company based in Norway, founded in 2010 according to LinkedIn, on a domain registered in January 2017. It employs about 3 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 2010, per LinkedIn
- Domain registered
- 6 Jan 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- guttelus.no · Shopify · NOK
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Guttelus
What people ask Google about Guttelus.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Guttelus a legit company?
According to Gravity by Benchr, Guttelus is a brand based in Norway: its website has existed since January 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 20,680 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Guttelus?
Customers rate Guttelus 4.0 out of 5 on Trustpilot over 20 reviews, 6 of them in the last twelve months: 70% give five stars, 30% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Guttelus known for?
Guttelus is a Norwegian online store specializing in children's clothing and baby equipment for ages newborn to 16 years, featuring brands like Name It, Lillelam, Joha, Kivat and Kattnakken. Gravity by Benchr classifies it under Clothing, with Pants making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Guttelus prices: how much is it?
Guttelus' best seller, Name It - Festdrakt / Bunad Set XXV Dark Sapphire, sells NOK 679.00 on guttelus.no. 100% of the catalogue is in stock. Gravity does not track prices daily: check guttelus.no before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Guttelus discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Guttelus advertises on Facebook and Instagram and on Google, where its offers often run. Check guttelus.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Guttelus?
Guttelus sells on its own website, guttelus.no, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Guttelus?
Gravity by Benchr records a company based in Norway, founded in 2010 according to LinkedIn, on a domain registered in 2017, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Guttelus doing well?
Yes. Gravity by Benchr estimates about 60,400 visits to guttelus.no in September 2026, up 47% in a month and up 137% over three months. Guttelus ranks #24 of 493 Clothing brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Guttelus use?
Gravity by Benchr identifies guttelus.no as a Shopify store (standard plan, not Shopify Plus), selling in NOK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Guttelus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Guttelus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Norway?
Among Clothing brands in Norway in the Gravity by Benchr index, Guttelus ranks #24 of 493 by estimated traffic. Its closest competitors on the same market are House of Kids, Seu Stillo Kids, KINDER, luxkids.dk and Muesli Care. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Guttelus.