Brand page · Fitness & General Exercise Equipment · Australia
Gym Direct: 89.2K visits a month, 8 active Meta ads, Gravity score 418.
Gym Direct — Gym Direct is an Australian retailer of premium home and commercial gym equipment, offering strength, cardio and complete gym fitout solutions with Australia wide delivery. In September 2026 gymdirect.com.au drew an estimated 89.2K visits, down 4% on the month before. It ranks #9 of 517 Fitness & General Exercise Equipment brands in Australia and holds a 3.7 Trustpilot rating over 2,782 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Fitness & General Exercise Equipment brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Gym Direct is an Australian retailer of premium home and commercial gym equipment, offering strength, cardio and complete gym fitout solutions with Australia wide delivery.
01 · Traffic
How much traffic Gym Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Gym Direct drew an estimated 89.2K visits in September 2026, down 4% on the month before and up 4% over three months.
- Worldwide#103,327of 4.5M sites · Top 5%
- In Australia#2,339of 105K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#255of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Australia#9of 517 brands · Top 5%
89.2K
estimated visits in September
1 mo ▼ −4.1%4 mo ▲ +4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Gym Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Gym Direct holds 3.7 out of 5 on Trustpilot over 2,782 reviews, 5 of them in the last twelve months: 78% of customers give five stars and 6% one star. That volume places Gym Direct in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Sporting Goods Store Weightlifting Area Fitness Equipment Store Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Gym Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gym Direct sells on Shopify, 89% of its catalogue in stock. The best seller is Muscle Motion Rubber Hex Dumbbells 1kg To 50kg (Pair), at A$7.20–A$360.00, followed by Muscle Motion 20kg Olympic Barbell (700lbs Rating) and Muscle Motion Rubber Coated Olympic Weight Plates.
#1Muscle Motion Rubber Hex Dumbbells 1kg To 50kg (Pair)Gym DirectA$7.20–A$360.00In stock
#2Muscle Motion 20kg Olympic Barbell (700lbs Rating)Gym DirectA$179.00In stock
#3Muscle Motion Rubber Coated Olympic Weight PlatesGym DirectA$9.50–A$190.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Gym Direct in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 22% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$1,708.63
- Currency
- AUD
04 · Ads
What Gym Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Gym Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2023 (image, text, video).
Gym DirectGym Direct1 Oct 2026image
A Floor That Looks Like This. Sets + Racks at Gym Direct.Gym Direct30 Sept 2026video
Morgan V2 Wall Mounted Uppercut UnitGym Direct30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GD Wellness Pty Ltdverified
Text ad20 Oct 2026GD Wellness Pty Ltdverified
Text ad20 Oct 2026GD Wellness Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Gym Direct.
The creators who tag @gym_direct on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Gym Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Gym Direct among Fitness & General Exercise Equipment brands in Australia. The closest is World Fitness, then Gym and Fitness, Southside Fitness, Dynamo Fitness Equipment, Nordic Fitness, Flex Fitness Equipment.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| World Fitnessworldfitness.com.au | |||||||
| Gym and Fitnessgymandfitness.com.au | |||||||
| Southside Fitnesssouthsidefitness.com.au | |||||||
| Dynamo Fitness Equipmentdynamofitness.com.au | |||||||
| Nordic Fitnessnordicfitness.com.au | |||||||
| Flex Fitness Equipmentflexequipment.com.au |
07 · Company
The company behind Gym Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Gym Direct is a company based in Bankstown, Australia, founded in 2005 according to LinkedIn. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Bankstown
- Founded
- 2005, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- gymdirect.com.au · Shopify · AUD
- Catalogue
- 512 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Gym Direct
What people ask Google about Gym Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Gym Direct legit?
According to Gravity by Benchr, Gym Direct is a brand based in Bankstown, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 16,547 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Gym Direct reviews
Customers rate Gym Direct 3.7 out of 5 on Trustpilot over 2,782 reviews, 5 of them in the last twelve months: 78% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Gym Direct known for?
Gym Direct is an Australian retailer of premium home and commercial gym equipment, offering strength, cardio and complete gym fitout solutions with Australia wide delivery. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 34% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Gym Direct cost?
Gym Direct's best seller, Muscle Motion Rubber Hex Dumbbells 1kg To 50kg (Pair), sells from A$7.20 to A$360.00 on gymdirect.com.au. 89% of the catalogue is in stock. Gravity does not track prices daily: check gymdirect.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Gym Direct have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Gym Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check gymdirect.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Gym Direct?
Gym Direct sells on its own website, gymdirect.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Gym Direct?
Gravity by Benchr records a company based in Bankstown, Australia, founded in 2005 according to LinkedIn, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Gym Direct growing?
Yes. Gravity by Benchr estimates about 89,200 visits to gymdirect.com.au in September 2026, down 4% in a month and up 4% over three months. Gym Direct ranks #9 of 517 Fitness & General Exercise Equipment brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Gym Direct use?
Gravity by Benchr identifies gymdirect.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Gym Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Gym Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Australia?
Among Fitness & General Exercise Equipment brands in Australia in the Gravity by Benchr index, Gym Direct ranks #9 of 517 by estimated traffic. Its closest competitors on the same market are World Fitness, Gym and Fitness, Southside Fitness, Dynamo Fitness Equipment, Nordic Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Gym Direct.