Brand page · Fitness & General Exercise Equipment · Australia
World Fitness: 71.4K visits a month, 71 active Meta ads, Gravity score 652.
World Fitness — World Fitness Australia is a company that sells premium gym equipment from top brands, offering various types of fitness gear including cardio machines, strength equipment, home gym packages, and commercial gym benches. In September 2026 worldfitness.com.au drew an estimated 71.4K visits, up 0% on the month before. It ranks #13 of 517 Fitness & General Exercise Equipment brands in Australia and holds a 4.4 Trustpilot rating over 424 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 38 peers: Fitness & General Exercise Equipment brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
World Fitness Australia is a company that sells premium gym equipment from top brands, offering various types of fitness gear including cardio machines, strength equipment, home gym packages, and commercial gym benches.
01 · Traffic
How much traffic World Fitness gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
World Fitness drew an estimated 71.4K visits in September 2026, up 0% on the month before and up 71% over three months.
- Worldwide#125,182of 4.5M sites · Top 5%
- In Australia#2,890of 105K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#330of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, Australia#13of 517 brands · Top 5%
71.4K
estimated visits in September
1 mo ▲ +0.1%4 mo ▲ +71.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about World Fitness.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
World Fitness holds 4.4 out of 5 on Trustpilot over 424 reviews: 83% of customers give five stars and 6% one star. That volume places World Fitness in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Sporting Goods Store Fitness Equipment Store Fitness Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What World Fitness sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
World Fitness sells on Shopify, 70% of its catalogue in stock. The best seller is 10kg BodyIron® Commercial Rubber Hex Dumbbell Pair, at A$96.00, followed by BodyIron® Olympic Barbell Snap Locks (Black) and 5kg BodyIron® Commercial Rubber Hex Dumbbell Pair.
#110kg BodyIron® Commercial Rubber Hex Dumbbell PairWorld FitnessA$96.00In stock
#2BodyIron® Olympic Barbell Snap Locks (Black)World FitnessA$19.00In stock
#35kg BodyIron® Commercial Rubber Hex Dumbbell PairWorld FitnessA$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places World Fitness in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 36% of the catalogue
- In stock
- 70%
- Upper price quartile
- US$879.77
- Currency
- AUD
04 · Ads
What World Fitness is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
World Fitness runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Save 37% + Free $89 Gift | NordicTrack SE9i ⚡World Fitness Australia - Gym Equipment7 Oct 2026image
35% OFF ProForm H14 Stepper | Limited StockWorld Fitness Australia - Gym Equipment7 Oct 2026video
Upgrade Your Home GymWorld Fitness Australia - Gym Equipment7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026World Fitness Australiaverified
Text ad21 Oct 2026World Fitness Australiaverified
Text ad21 Oct 2026World Fitness Australiaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about World Fitness.
The creators who tag @worldfitnessaustralia on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @worldfitnessaustralia on Instagram, led by SOPHIE MAREE HULL (67.7K followers, 87.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSOPHIE MAREE HULL@sophii_maree · 🇦🇺 AU | Fitness sport bodybuilding Creator | 67.7K | 87.9% | 1 | Tagged @worldfitnessaustralia |
06 · Competitors according to Gravity
Who World Fitness competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for World Fitness among Fitness & General Exercise Equipment brands in Australia. The closest is Southside Fitness, then Dynamo Fitness Equipment, Gym Direct, Nordic Fitness, Elite Fitness, Gym and Fitness.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Southside Fitnesssouthsidefitness.com.au | |||||||
| Dynamo Fitness Equipmentdynamofitness.com.au | |||||||
| Gym Directgymdirect.com.au | |||||||
| Nordic Fitnessnordicfitness.com.au | |||||||
| Elite Fitnesselitefitness.com.au | |||||||
| Gym and Fitnessgymandfitness.com.au |
07 · Company
The company behind World Fitness.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
World Fitness is a company based in Cheltenham, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Cheltenham
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- worldfitness.com.au · Shopify · AUD
- Catalogue
- 273 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about World Fitness
What people ask Google about World Fitness.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is World Fitness legit?
According to Gravity by Benchr, World Fitness is a brand based in Cheltenham, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 6,258 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
World Fitness reviews
Customers rate World Fitness 4.4 out of 5 on Trustpilot over 424 reviews: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does World Fitness sell?
World Fitness Australia is a company that sells premium gym equipment from top brands, offering various types of fitness gear including cardio machines, strength equipment, home gym packages, and commercial gym benches. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does World Fitness cost?
World Fitness' best seller, 10kg BodyIron® Commercial Rubber Hex Dumbbell Pair, sells A$96.00 on worldfitness.com.au. 70% of the catalogue is in stock. Gravity does not track prices daily: check worldfitness.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does World Fitness have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: World Fitness advertises on Facebook and Instagram and on Google, where its offers often run. Check worldfitness.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy World Fitness?
World Fitness sells on its own website, worldfitness.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is World Fitness growing?
Yes. Gravity by Benchr estimates about 71,400 visits to worldfitness.com.au in September 2026, up 0% in a month and up 71% over three months. World Fitness ranks #13 of 517 Fitness & General Exercise Equipment brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does World Fitness use?
Gravity by Benchr identifies worldfitness.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is World Fitness' ad budget?
Gravity by Benchr does not publish a spend figure for World Fitness on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Australia?
Among Fitness & General Exercise Equipment brands in Australia in the Gravity by Benchr index, World Fitness ranks #13 of 517 by estimated traffic. Its closest competitors on the same market are Southside Fitness, Dynamo Fitness Equipment, Gym Direct, Nordic Fitness, Elite Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with World Fitness.