Brand page · Personal Care · Netherlands
Haarspullen.nl: 369K visits a month, 19 active Meta ads, Gravity score 512.
Haarspullen.nl — Haarspullen.nl is a Dutch webshop for professional hair care and beauty products, offering both consumer and professional hairdresser products from brands like Olaplex, Wella, Redken and K18, plus their own More Haircare brand. In September 2026 haarspullen.nl drew an estimated 369K visits, up 13% on the month before. It ranks #10 of 2,136 Personal Care brands in Netherlands and holds a 4.3 Trustpilot rating over 10,116 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Haarspullen.nl is a Dutch webshop for professional hair care and beauty products, offering both consumer and professional hairdresser products from brands like Olaplex, Wella, Redken and K18, plus their own More Haircare brand.
01 · Traffic
How much traffic Haarspullen.nl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Haarspullen.nl drew an estimated 369K visits in September 2026, up 13% on the month before and up 25% over three months.
- Worldwide#31,796of 4.5M sites · Top 1%
- In Netherlands#385of 78.6K sites · Top 1%
- Personal Care, worldwide#1,308of 215,119 brands · Top 1%
- Personal Care, Netherlands#10of 2,136 brands · Top 1%
369K
estimated visits in September
1 mo ▲ +12.9%4 mo ▲ +24.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Haarspullen.nl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Haarspullen.nl holds 4.3 out of 5 on Trustpilot over 10,116 reviews, 1,531 of them in the last twelve months: 70% of customers give five stars and 14% one star. That volume places Haarspullen.nl in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Barber Supply Store Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Haarspullen.nl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Haarspullen.nl sells on Shopify, 84% of its catalogue in stock. The best seller is Majirel Hair Coloration- 60ml, at €11.95, followed by Igora Royal Color Cream - 60ml and No Yellow Silver Shampoo - 1000ml.
Majirel Hair Coloration- 60mlHaarspullen.nl€11.95In stock
Igora Royal Color Cream - 60mlHaarspullen.nl€8.50In stock
No Yellow Silver Shampoo - 1000mlHaarspullen.nl€15.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Haarspullen.nl in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 32% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$31.31
- Currency
- EUR
04 · Ads
What Haarspullen.nl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Haarspullen.nl runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ontdek L’Oréal ProfessionnelHaarspullen.nl6 Oct 2026image
Ontdek L’Oréal ProfessionnelHaarspullen.nl6 Oct 2026video
Ontdek Redken bij Haarspullen.nlHaarspullen.nl6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Innovationline BVverified
Text ad21 Oct 2026Innovationline BVverified
Text ad21 Oct 2026Innovationline BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Haarspullen.nl.
The creators who tag @haarspullen.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @haarspullen.nl on Instagram, led by Siënna Loïs (13.7K followers, 2.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSiënna Loïs@sienna_lois · 🇳🇱 NL | Fashion style luxury Creator | 13.7K | 2.8% | 1 | Tagged @haarspullen.nl |
06 · Competitors according to Gravity
Who Haarspullen.nl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Haarspullen.nl among Personal Care brands in Netherlands. The closest is Haarshop.nl, then JohnBeerens.com, hagel-shop.de, beautywelt.de, haar-shop.ch, HWS Beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Haarshop.nlhaarshop.nl | |||||||
| JohnBeerens.comjohnbeerens.com | |||||||
| hagel-shop.dehagel-shop.de | |||||||
| beautywelt.debeautywelt.de | |||||||
| haar-shop.chhaar-shop.ch | |||||||
| HWS Beautyhwsbeauty.co.uk |
07 · Company
The company behind Haarspullen.nl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Haarspullen.nl is a company based in Zwolle, Netherlands, on a domain registered in November 2016. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Zwolle
- Founded
- Data not available
- Domain registered
- 3 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- haarspullen.nl · Shopify · EUR
- Catalogue
- 1,700 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Haarspullen.nl
What people ask Google about Haarspullen.nl.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Haarspullen.nl a legit company?
According to Gravity by Benchr, Haarspullen.nl is a brand based in Zwolle, Netherlands: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 19,471 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Haarspullen.nl reviews
Customers rate Haarspullen.nl 4.3 out of 5 on Trustpilot over 10,116 reviews, 1,531 of them in the last twelve months: 70% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Haarspullen.nl?
Haarspullen.nl is a Dutch webshop for professional hair care and beauty products, offering both consumer and professional hairdresser products from brands like Olaplex, Wella, Redken and K18, plus their own More Haircare brand. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Haarspullen.nl cost?
Haarspullen.nl's best seller, Majirel Hair Coloration- 60ml, sells €11.95 on haarspullen.nl. 84% of the catalogue is in stock. Gravity does not track prices daily: check haarspullen.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Haarspullen.nl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Haarspullen.nl advertises on Facebook and Instagram and on Google, where its offers often run. Check haarspullen.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Haarspullen.nl?
Haarspullen.nl sells on its own website, haarspullen.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Haarspullen.nl?
Gravity by Benchr records a company based in Zwolle, Netherlands, whose domain was registered in 2016, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Haarspullen.nl doing well?
Yes. Gravity by Benchr estimates about 368,500 visits to haarspullen.nl in September 2026, up 13% in a month and up 25% over three months. Haarspullen.nl ranks #10 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Haarspullen.nl use?
Gravity by Benchr identifies haarspullen.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Haarspullen.nl's ad budget?
Gravity by Benchr does not publish a spend figure for Haarspullen.nl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Haarspullen.nl ranks #10 of 2,136 by estimated traffic. Its closest competitors on the same market are Haarshop.nl, JohnBeerens.com, hagel-shop.de, beautywelt.de, haar-shop.ch. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Haarspullen.nl.