Brand page · Pet Supplies · United States

Habitat Haven Top 10% worldwide Top 10% in United States Top 5% in Pet Supplies Top 5% in Pet Supplies in United States
habitathaven.com·🇺🇸 Lapeer, United States· Shopify·Since 2006

Habitat Haven: 33.4k visits a month, 24 active Meta ads, Gravity score 430.

Habitat Haven — Habitat Haven is a company that designs and builds outdoor cat enclosures (catios) and indoor cat furniture products to create safe, stimulating spaces for cats. In September 2026 habitathaven.com drew an estimated 33.4k visits, up 6% on the month before. It ranks #354 of 7,399 Pet Supplies brands in United States.

habitathaven.com@habitathavenus 79.9kFacebookLinkedIn 6Trustpilot 3.6Meta Ad Library 24

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
33.4k
+6% vs. August 2026
Instagram followers
79.9k
492 posts · @habitathavenus
Trustpilot
3.6
2 reviews · 2 in 12 months
Meta ads
24
active · on Google since 2023
Products
97%
in stock · 27 collections
Rank in United States
#354
of 7,399 in Pet Supplies
LinkedIn
6
followers · 5 employees
Earned media value
€126.4
per month, Instagram

Gravity score

430/ 1000 · 10 of 10 indicators rated
Brand Power547
Momentum271
Performance472

Percentiles within 276 peers: Pet Supplies brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Habitat Haven is a company that designs and builds outdoor cat enclosures (catios) and indoor cat furniture products to create safe, stimulating spaces for cats.

01 · Traffic

How much traffic Habitat Haven gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Habitat Haven drew an estimated 33.4k visits in September 2026, up 6% on the month before and down 41% over three months.

  • Worldwide#239,978of 4.5m sites · Top 10%
  • In United States#75,273of 1.2m sites · Top 10%
  • Pet Supplies, worldwide#2,031of 52,845 brands · Top 5%
  • Pet Supplies, United States#354of 7,399 brands · Top 5%
Monthly visitssource Sept 2026

33.4k

estimated visits in September

1 mo ▲ +5.9%4 mo ▼ −40.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Habitat Haven.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Habitat Haven holds 3.6 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 0% one star.

Trustpilotread 21 Oct 2026
3.6TrustScore · 2 reviews · 2 in 12 months
5 ★0%
4 ★100%
3 ★0%
2 ★0%
1 ★0%
Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Habitat Haven sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Habitat Haven sells on Shopify, 97% of its catalogue in stock. The best seller is Catio Shelves, at US$30.54–US$142.23, followed by Catio Tunnel - Standard and HangTime Corner Hammock.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cat Supplies7%
Small Animal Supplies6%
Animals & Pet Supplies5%
Pet Doors2%

Share of the catalogue by product family.

Activity mixdominant: Pet Supplies
Pet Supplies35%
Cabinets & Storage13%
Shelving7%
Tools7%
Kitchen & Dining6%

The dominant category places Habitat Haven in its comparison group.

Prices and ratingsstore data
Average rating
4.67 / 5
Rated products
82% of the catalogue
In stock
97%
Upper price quartile
US$405.44
Currency
USD

05 · Influencers

Who talks about Habitat Haven.

The creators who tag @habitathavenus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @habitathavenus on Instagram, led by Clone Kitty (88.1k followers, 0.9% engagement).

Influencersaccounts tagging @habitathavenus · Instagram
AccountProfileFollowersEngagementTagsRelationship
CClone Kitty@clonekitty · 🇺🇸 USPhotography visual arts Creator88.1k0.9%1Tagged @habitathavenus
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Habitat Haven competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Habitat Haven among Pet Supplies brands in United States. The closest is Petlibro, then PTLOM, Kraken Reef, D.W.Geckos & Terraria Cont, Petomg, PetMyRide.

CompetitorsPet Supplies · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Petlibrouk.petlibro.com
PTLOMptlom.com
Kraken Reefkrakenreef.com
D.W.Geckos & Terraria Contdwgeckos.com
Petomgpetomg.com
PetMyRidepetmyride.com
Competitors Gravity finds for Habitat Haven. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Habitat Haven with Petlibro

07 · Company

The company behind Habitat Haven.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Habitat Haven is a company based in Lapeer, United States, on a domain registered in December 2006. It employs about 5 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Lapeer
Founded
Data not available
Domain registered
1 Dec 2006
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
5 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
habitathaven.com · Shopify · USD
Catalogue
27 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Habitat Haven

What people ask Google about Habitat Haven.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Habitat Haven a legit company?

According to Gravity by Benchr, Habitat Haven is a brand based in Lapeer, United States: its website has existed since December 2006, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 79,865 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Habitat Haven known for?

Habitat Haven is a company that designs and builds outdoor cat enclosures (catios) and indoor cat furniture products to create safe, stimulating spaces for cats. Gravity by Benchr classifies it under Pet Supplies, with Cat Supplies making up 7% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Habitat Haven cost?

Habitat Haven's best seller, Catio Shelves, sells from US$30.54 to US$142.23 on habitathaven.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check habitathaven.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Habitat Haven promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Habitat Haven advertises on Facebook and Instagram and on Google, where its offers often run. Check habitathaven.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Habitat Haven?

Habitat Haven sells on its own website, habitathaven.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Habitat Haven?

Gravity by Benchr records a company based in Lapeer, United States, whose domain was registered in 2006, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Habitat Haven doing well?

Not at the moment. Gravity by Benchr estimates about 33,400 visits to habitathaven.com in September 2026, up 6% in a month and down 41% over three months. Habitat Haven ranks #354 of 7,399 Pet Supplies brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Habitat Haven use?

Gravity by Benchr identifies habitathaven.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Habitat Haven's ad budget?

Gravity by Benchr does not publish a spend figure for Habitat Haven on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Pet Supplies brands in United States?

Among Pet Supplies brands in United States in the Gravity by Benchr index, Habitat Haven ranks #354 of 7,399 by estimated traffic. Its closest competitors on the same market are Petlibro, PTLOM, Kraken Reef, D.W.Geckos & Terraria Cont and Petomg. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Habitat Haven.