Brand page · Household Supplies · Germany
HAILO traffic, ads & competitors 82.4k visits a month, 58 active Meta ads, Gravity score 636.
HAILO — HAILO-Werk is a German manufacturer of ladders and waste bins for household, industrial and commercial use, as well as waste separation systems and building access equipment. In September 2026 hailo.de drew an estimated 82.4k visits, down 16% on the month before. It ranks #19 of 759 Household Supplies brands in Germany and holds a 4.7 Trustpilot rating over 520 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 39 peers: Household Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HAILO-Werk is a German manufacturer of ladders and waste bins for household, industrial and commercial use, as well as waste separation systems and building access equipment.
01 · Traffic
HAILO website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HAILO drew an estimated 82.4k visits in September 2026, down 16% on the month before and down 30% over three months.
- Worldwide#110,808of 4.5m sites · Top 5%
- In Germany#5,055of 184k sites · Top 5%
- Household Supplies, worldwide#410of 30,320 brands · Top 5%
- Household Supplies, Germany#19of 759 brands · Top 5%
82.4k
estimated visits in September
1 mo ▼ −16.0%4 mo ▼ −30.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
HAILO reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HAILO holds 4.7 out of 5 on Trustpilot over 520 reviews, 175 of them in the last twelve months: 86% of customers give five stars and 3% one star. That volume places HAILO in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Home Goods Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
HAILO best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HAILO's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HAILO in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
HAILO ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HAILO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Hailo WorldwideHailo Worldwide6 Oct 2026image
Mit Code VARIO100 sparenHailo Worldwide5 Oct 2026image
Draußen anpacken und 20 % sparenHailo Worldwide4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HAILO-Werk Rudolf Loh GmbH & Co. KGverified
Text ad20 Oct 2026HAILO-Werk Rudolf Loh GmbH & Co. KGverified
Text ad20 Oct 2026HAILO-Werk Rudolf Loh GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
HAILO influencers
The creators who tag @hailo_de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
HAILO competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HAILO among Household Supplies brands in Germany. The closest is vodograi.org, then kccc.ru, Zhejiang lleno de rayos Productos químicos compañía, Limitado, primed.it, Binstore.ie, top-box.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vodograi.orgvodograi.org | |||||||
| kccc.rukccc.ru | |||||||
| Zhejiang lleno de rayos Productos químicos compañía, Limitadocropprotection.net | |||||||
| primed.itprimed.it | |||||||
| Binstore.iebinstore.ie | |||||||
| top-box.pltop-box.pl |
07 · Company
Who is behind HAILO?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HAILO is a company based in Germany, founded in 1947 according to LinkedIn. It employs about 93 people.
- Entity country
- 🇩🇪 Germany
- Founded
- 1947, per LinkedIn
- Employees
- 93 on LinkedIn
- Own store
- hailo.de
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HAILO
What people ask Google about HAILO.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HAILO legit?
According to Gravity by Benchr, HAILO is a brand based in Germany: its Trustpilot profile is claimed by the brand, it employs 93 people on LinkedIn, it has 8,213 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HAILO reviews
Customers rate HAILO 4.7 out of 5 on Trustpilot over 520 reviews, 175 of them in the last twelve months: 86% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HAILO?
HAILO-Werk is a German manufacturer of ladders and waste bins for household, industrial and commercial use, as well as waste separation systems and building access equipment. Gravity by Benchr classifies it under Household Supplies. Source: Gravity by Benchr product classification.
Is there a HAILO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HAILO advertises on Facebook and Instagram and on Google, where its offers often run. Check hailo.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind HAILO?
Gravity by Benchr records a company based in Germany, founded in 1947 according to LinkedIn, with 93 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HAILO growing?
Not at the moment. Gravity by Benchr estimates about 82,400 visits to hailo.de in September 2026, down 16% in a month and down 30% over three months. HAILO ranks #19 of 759 Household Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is HAILO's ad budget?
Gravity by Benchr does not publish a spend figure for HAILO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Supplies brands in Germany?
Among Household Supplies brands in Germany in the Gravity by Benchr index, HAILO ranks #19 of 759 by estimated traffic. Its closest competitors on the same market are vodograi.org, kccc.ru, Zhejiang lleno de rayos Productos químicos compañía, Limitado, primed.it and Binstore.ie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HAILO.