Brand page · Personal Care · Denmark
Hairlust: 45.9k visits a month, 1,010 active Meta ads, Gravity score 643.
Hairlust — Hairlust Deutschland is a natural cosmetics brand that creates playful and premium hair care products, being a pioneer in sustainability, innovation and transparency. In September 2026 hairlust.de drew an estimated 45.9k visits, up 35% on the month before. It ranks #161 of 3,138 Personal Care brands in Denmark and holds a 4.0 Trustpilot rating over 10,864 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Personal Care brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hairlust Deutschland is a natural cosmetics brand that creates playful and premium hair care products, being a pioneer in sustainability, innovation and transparency.
01 · Traffic
How much traffic Hairlust gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hairlust drew an estimated 45.9k visits in September 2026, up 35% on the month before and up 22% over three months.
- Worldwide#182,989of 4.5m sites · Top 5%
- In Germany#8,222of 184k sites · Top 5%
- Personal Care, worldwide#9,307of 215,119 brands · Top 5%
- Personal Care, Germany#161of 3,138 brands · Top 10%
45.9k
estimated visits in September
1 mo ▲ +34.7%4 mo ▲ +21.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hairlust.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hairlust holds 4.0 out of 5 on Trustpilot over 10,864 reviews, 578 of them in the last twelve months: 70% of customers give five stars and 7% one star. That volume places Hairlust in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hairlust sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hairlust sells on Shopify, 96% of its catalogue in stock. The best seller is Curl Crush™ Duo, at €44.11, followed by Curl Crush™ Defining Cream and Hair Formula Gummies für Frauen.
#1Curl Crush™ DuoHairlust€44.11In stock
#2Curl Crush™ Defining CreamHairlust€21.95In stock
#3Hair Formula Gummies für FrauenHairlust€25.95–€52.16In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hairlust in its comparison group.
- Average rating
- 4.58 / 5
- Rated products
- 6% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$31.31
- Currency
- EUR
04 · Ads
What Hairlust is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hairlust runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Dine bedste krøller, trin for trinHairlust7 Oct 2026image
Definerede krøller fra vask til styling ✨Hairlust7 Oct 2026video
Ontdek jouw haargroeiroutineHairlust7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hairlust ApSverified
Image ad20 Oct 2026Hairlust ApSverified
Video ad20 Oct 2026Hairlust ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hairlust.
The creators who tag @hairlust on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hairlust on Instagram, led by SIDSEL JUEL (37.3k followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSIDSEL JUEL@sidseljuel · 🇩🇰 DK | Beauty cosmetics skincare Creator | 37.3k | 2.6% | 2 | Tagged @hairlust |
06 · Competitors according to Gravity
Who Hairlust competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hairlust among Personal Care brands in Denmark. The closest is Hairlust, then Hairlust, Hairlust, Hairlust, Hairlust, Hairlust.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hairlusthairlust.se | |||||||
| Hairlusthairlust.nl | |||||||
| Hairlusthairlust.no | |||||||
| Hairlusthairlust.fr | |||||||
| Hairlusthairlust.dk | |||||||
| Hairlusthairlust.be |
07 · Company
The company behind Hairlust.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hairlust is a company based in København K, Denmark.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København K
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hairlust.de · Shopify · EUR
- Catalogue
- 91 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hairlust
What people ask Google about Hairlust.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hairlust legit?
According to Gravity by Benchr, Hairlust is a brand based in København K, Denmark: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 122,037 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hairlust reviews
Customers rate Hairlust 4.0 out of 5 on Trustpilot over 10,864 reviews, 578 of them in the last twelve months: 70% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Hairlust sell?
Hairlust Deutschland is a natural cosmetics brand that creates playful and premium hair care products, being a pioneer in sustainability, innovation and transparency. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Hairlust cost?
Hairlust's best seller, Curl Crush™ Duo, sells €44.11 on hairlust.de. 96% of the catalogue is in stock. Gravity does not track prices daily: check hairlust.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Hairlust discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hairlust advertises on Facebook and Instagram and on Google, where its offers often run. Check hairlust.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hairlust?
Hairlust sells on its own website, hairlust.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Hairlust doing well?
Yes. Gravity by Benchr estimates about 45,900 visits to hairlust.de in September 2026, up 35% in a month and up 22% over three months. Hairlust ranks #161 of 3,138 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hairlust use?
Gravity by Benchr identifies hairlust.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hairlust's ad budget?
Gravity by Benchr does not publish a spend figure for Hairlust on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Hairlust ranks #161 of 3,138 by estimated traffic. Its closest competitors on the same market are Hairlust, Hairlust, Hairlust, Hairlust and Hairlust. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hairlust.