Brand page · Personal Care · Philippines
HairMNL: 38.8k visits a month, 65 active Meta ads, Gravity score 593.
HairMNL — HairMNL is an online retailer that sells professional salon hair care brands including Kérastase, Davines, Aveda, L'Oréal Professionnel, Olaplex, and others. The company offers nationwide delivery and same-day store pickup in NCR, with payment options including cash on delivery, credit card, GCash, and PayMaya. In September 2026 hairmnl.com drew an estimated 38.8k visits, down 41% on the month before. It ranks #13 of 179 Personal Care brands in Philippines and holds a 4.2 Trustpilot rating over 129 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Personal Care brands in Philippines with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HairMNL is an online retailer that sells professional salon hair care brands including Kérastase, Davines, Aveda, L'Oréal Professionnel, Olaplex, and others. The company offers nationwide delivery and same-day store pickup in NCR, with payment options including cash on delivery, credit card, GCash, and PayMaya.
01 · Traffic
How much traffic HairMNL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HairMNL drew an estimated 38.8k visits in September 2026, down 41% on the month before and down 31% over three months.
- Worldwide#211,268of 4.5m sites · Top 5%
- In Philippines#550of 14.7k sites · Top 5%
- Personal Care, worldwide#10,770of 215,119 brands · Top 10%
- Personal Care, Philippines#13of 179 brands · Top 10%
38.8k
estimated visits in September
1 mo ▼ −41.0%4 mo ▼ −31.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HairMNL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HairMNL holds 4.2 out of 5 on Trustpilot over 129 reviews, 4 of them in the last twelve months: 90% of customers give five stars and 0% one star. That volume places HairMNL in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HairMNL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HairMNL sells on Shopify, 87% of its catalogue in stock. The best seller is Davines Purifying Shampoo: For Oily or Dry Dandruff, at ₱800.00–₱4,400.00, followed by Davines Purifying Shampoo: For Oily or Dry Dandruff 100ml and Davines Energizing Shampoo: For Fragile, Thinning Hair.
#1Davines Purifying Shampoo: For Oily or Dry DandruffHairMNL₱800.00–₱4,400.00In stock
#2Davines Purifying Shampoo: For Oily or Dry Dandruff 100mlHairMNL₱800.00In stock
#3Davines Energizing Shampoo: For Fragile, Thinning HairHairMNL₱800.00–₱4,400.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HairMNL in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 30% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$46.20
- Currency
- PHP
04 · Ads
What HairMNL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HairMNL runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text).
Meet Our Hall of FameHairMNL5 Oct 2026video
Same-Day Pick-Up in NCRHairMNL4 Oct 2026video
Brighter Blonde in 1 WashHairMNL3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Your Best Hair Inc.verified
Text ad21 Oct 2026Your Best Hair Inc.verified
Text ad21 Oct 2026Your Best Hair Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HairMNL.
The creators who tag @hairmnl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hairmnl on Instagram, led by Elena Ortega Ong (25.2k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EElena Ortega Ong@elenaortegaong · INTL | Beauty cosmetics skincare Creator | 25.2k | 0.3% | 1 | Tagged @hairmnl |
06 · Competitors according to Gravity
Who HairMNL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HairMNL among Personal Care brands in Philippines. The closest is Synergy Hair, then Hair Gallery, Top Secret Studio, HairOutlet, Partners Hair Online, SELFIE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Synergy Hairsynergyhair.co.nz | |||||||
| Hair Galleryhair-gallery.es | |||||||
| Top Secret Studiotopsecret.com.sg | |||||||
| HairOutlethairoutlet.dk | |||||||
| Partners Hair Onlinepartnershair.co.za | |||||||
| SELFIEselfie.cl |
07 · Company
The company behind HairMNL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HairMNL is a company based in Muntinlupa City, Philippines, founded in 2016 according to LinkedIn, on a domain registered in August 2016. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇭 Philippines · Muntinlupa City
- Founded
- 2016, per LinkedIn
- Domain registered
- 4 Aug 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hairmnl.com · Shopify · PHP
- Catalogue
- 409 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HairMNL
What people ask Google about HairMNL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HairMNL legit?
According to Gravity by Benchr, HairMNL is a brand based in Muntinlupa City, Philippines: its website has existed since August 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 29,112 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HairMNL reviews
Customers rate HairMNL 4.2 out of 5 on Trustpilot over 129 reviews, 4 of them in the last twelve months: 90% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HairMNL sell?
HairMNL is an online retailer that sells professional salon hair care brands including Kérastase, Davines, Aveda, L'Oréal Professionnel, Olaplex, and others. The company offers nationwide delivery and same-day store pickup in NCR, with payment options including cash on delivery, credit card, GCash, and PayMaya. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HairMNL expensive?
HairMNL's best seller, Davines Purifying Shampoo: For Oily or Dry Dandruff, sells from ₱800.00 to ₱4,400.00 on hairmnl.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check hairmnl.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HairMNL promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HairMNL advertises on Facebook and Instagram and on Google, where its offers often run. Check hairmnl.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HairMNL?
HairMNL sells on its own website, hairmnl.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HairMNL?
Gravity by Benchr records a company based in Muntinlupa City, Philippines, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HairMNL growing?
Not at the moment. Gravity by Benchr estimates about 38,800 visits to hairmnl.com in September 2026, down 41% in a month and down 31% over three months. HairMNL ranks #13 of 179 Personal Care brands in Philippines in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HairMNL use?
Gravity by Benchr identifies hairmnl.com as a Shopify store (standard plan, not Shopify Plus), selling in PHP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HairMNL's ad budget?
Gravity by Benchr does not publish a spend figure for HairMNL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Philippines?
Among Personal Care brands in Philippines in the Gravity by Benchr index, HairMNL ranks #13 of 179 by estimated traffic. Its closest competitors on the same market are Synergy Hair, Hair Gallery, Top Secret Studio, HairOutlet and Partners Hair Online. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HairMNL.