Brand page · Outdoor Recreation · United Kingdom
Halfords: 9.7m visits a month, 92 active Meta ads.
Halfords — Halfords is a British retailer providing motoring and cycling products and services, including vehicle servicing and repairs. In September 2026 halfords.com drew an estimated 9.7m visits, down 13% on the month before. It ranks #1 of 3,414 Outdoor Recreation brands in United Kingdom and holds a 3.5 Trustpilot rating over 71,269 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Halfords is a British retailer providing motoring and cycling products and services, including vehicle servicing and repairs.
01 · Traffic
How much traffic Halfords gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Halfords drew an estimated 9.7m visits in September 2026, down 13% on the month before and down 4% over three months.
- Worldwide#2,186of 4.5m sites · Top 1%
- In United Kingdom#75of 192k sites · Top 1%
- Outdoor Recreation, worldwide#4of 101,136 brands · Top 1%
- Outdoor Recreation, United Kingdom#1of 3,414 brands · Top 1%
9.7m
estimated visits in September
1 mo ▼ −13.0%4 mo ▼ −4.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Halfords.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Halfords holds 3.5 out of 5 on Trustpilot over 71,269 reviews, 5,191 of them in the last twelve months: 61% of customers give five stars and 22% one star. That volume places Halfords in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Bicycle Store Bike Accessories Store Auto Parts Store Tool Store Camping Store Car Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Halfords sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Halfords's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Halfords in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Halfords is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Halfords runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2022 (image, text, video).
Limited Time OfferHalfords7 Oct 2026image
Ergon Bt Gravel Bar Tape, Merlot RedHalfords6 Oct 2026image
Same Day FittingHalfords6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Halfords Autocentres Ltdverified
Text ad20 Oct 2026Halfords Autocentres Ltdverified
Text ad20 Oct 2026Halfords Autocentres Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Halfords.
The creators who tag @halfords_uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @halfords_uk on Instagram, led by Voodoo MTB & Adventure bikes (10.7k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVoodoo MTB & Adventure bikes@voodoobikes · INTL | Fitness sport bodybuilding Creator | 10.7k | 1.0% | 3 | Tagged @halfords_uk |
06 · Competitors according to Gravity
Who Halfords competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Halfords among Outdoor Recreation brands in United Kingdom. The closest is fahrrad-xxl.de, then wiggle.com, greggscycles.com, Evans Cycles, Mike's Bikes, teamcycles.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| fahrrad-xxl.defahrrad-xxl.de | |||||||
| wiggle.comwiggle.com | |||||||
| greggscycles.comgreggscycles.com | |||||||
| Evans Cyclesevanscycles.com | |||||||
| Mike's Bikesmikesbikes.com | |||||||
| teamcycles.comteamcycles.com |
07 · Company
The company behind Halfords.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Halfords is a company based in United Kingdom, founded in 1892 according to LinkedIn, on a domain registered in July 1997. It employs about 6,306 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1892, per LinkedIn
- Domain registered
- 14 Jul 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,306 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- halfords.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Halfords
What people ask Google about Halfords.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Halfords legit?
According to Gravity by Benchr, Halfords is a brand based in United Kingdom: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it employs 6,306 people on LinkedIn, it has 64,557 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Halfords?
Customers rate Halfords 3.5 out of 5 on Trustpilot over 71,269 reviews, 5,191 of them in the last twelve months: 61% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Halfords known for?
Halfords is a British retailer providing motoring and cycling products and services, including vehicle servicing and repairs. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
Does Halfords have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Halfords advertises on Facebook and Instagram and on Google, where its offers often run. Check halfords.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Halfords?
Gravity by Benchr records a company based in United Kingdom, founded in 1892 according to LinkedIn, on a domain registered in 1997, with 6,306 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Halfords doing well?
Not at the moment. Gravity by Benchr estimates about 9,744,500 visits to halfords.com in September 2026, down 13% in a month and down 4% over three months. Halfords ranks #1 of 3,414 Outdoor Recreation brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Halfords spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Halfords on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in United Kingdom?
Among Outdoor Recreation brands in United Kingdom in the Gravity by Benchr index, Halfords ranks #1 of 3,414 by estimated traffic. Its closest competitors on the same market are fahrrad-xxl.de, wiggle.com, greggscycles.com, Evans Cycles and Mike's Bikes. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Halfords.