Brand page · Party & Celebration · United Kingdom
Hallmark: 68.3k visits a month, 15 active Meta ads, Gravity score 553.
Hallmark — Hallmark UK is a greeting card and gift company that sells cards, gifts, gift wrap, stationery, ornaments and more for all occasions. In September 2026 hallmark.co.uk drew an estimated 68.3k visits, up 23% on the month before. It ranks #33 of 3,536 Party & Celebration brands in United Kingdom and holds a 4.4 Trustpilot rating over 2,198 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 71 peers: Party & Celebration brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hallmark UK is a greeting card and gift company that sells cards, gifts, gift wrap, stationery, ornaments and more for all occasions.
01 · Traffic
How much traffic Hallmark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hallmark drew an estimated 68.3k visits in September 2026, up 23% on the month before and up 44% over three months.
- Worldwide#130,193of 4.5m sites · Top 5%
- In United Kingdom#6,787of 192k sites · Top 5%
- Party & Celebration, worldwide#430of 46,327 brands · Top 1%
- Party & Celebration, United Kingdom#33of 3,536 brands · Top 1%
68.3k
estimated visits in September
1 mo ▲ +22.6%4 mo ▲ +43.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hallmark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hallmark holds 4.4 out of 5 on Trustpilot over 2,198 reviews, 16 of them in the last twelve months: 82% of customers give five stars and 7% one star. That volume places Hallmark in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Gift Shop Greeting Card Shop Gift Wrap Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hallmark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hallmark sells on Shopify, 99% of its catalogue in stock. The best seller is Collectable Harry Potter™ - Dobby the House Elf with Sock Ornament, at £8.49, followed by Collectable Harry Potter™ - Stacked Books with Wand Ornament and Collectable Harry Potter™ - Marauder's Map, Wand & Quote Ornament.
#1Collectable Harry Potter™ - Dobby the House Elf with Sock OrnamentHallmark£8.49In stock
#2Collectable Harry Potter™ - Stacked Books with Wand OrnamentHallmark£8.49In stock
#3Collectable Harry Potter™ - Marauder's Map, Wand & Quote OrnamentHallmark£8.49In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hallmark in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 10% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$5.28
- Currency
- GBP
04 · Ads
What Hallmark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hallmark runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Harry Potter ~ Hallmark Ornaments. AD Christmas Tree Decorations. *premium Platform 9 3/4. *Sorting Hat *Mandrake Available from @hallmarHallmark UK and Ireland5 Oct 2026video
Use code: ORNAMENT25Hallmark UK and Ireland30 Sept 2026video
Use code: ORNAMENT25Hallmark UK and Ireland29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Plain Vanilla Limitedverified
Text ad21 Oct 2026Plain Vanilla Limitedverified
Text ad21 Oct 2026Plain Vanilla Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hallmark.
The creators who tag @hallmarkuki on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hallmarkuki on Instagram, led by 🌈 Designer✏️illustrator💖 (62.7k followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🌈 Designer✏️illustrator💖@lizharrydesign · 🇬🇧 GB | Fashion style luxury Creator | 62.7k | 1.9% | 1 | Tagged @hallmarkuki |
06 · Competitors according to Gravity
Who Hallmark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hallmark among Party & Celebration brands in United Kingdom. The closest is theartfile.com, then The Blossomist, The Pattern Book, Paper Scene, Hood Greetings, SCRIBBLER®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| theartfile.comtheartfile.com | |||||||
| The Blossomisttheblossomist.co.uk | |||||||
| The Pattern Bookthepatternbook.co.uk | |||||||
| Paper Scenepaperscene.com | |||||||
| Hood Greetingshoodgreetings.com | |||||||
| SCRIBBLER®scribbler.com |
07 · Company
The company behind Hallmark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hallmark is a company based in Bradford, United Kingdom, founded in 1910 according to LinkedIn, on a domain registered in January 1996. It employs about 171 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bradford
- Founded
- 1910, per LinkedIn
- Domain registered
- 12 Jan 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 171 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hallmark.co.uk · Shopify · GBP
- Catalogue
- 487 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hallmark
What people ask Google about Hallmark.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hallmark a legit company?
According to Gravity by Benchr, Hallmark is a brand based in Bradford, United Kingdom: its website has existed since January 1996, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 171 people on LinkedIn, it has 25,208 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Hallmark reviews: is it worth it?
Customers rate Hallmark 4.4 out of 5 on Trustpilot over 2,198 reviews, 16 of them in the last twelve months: 82% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hallmark known for?
Hallmark UK is a greeting card and gift company that sells cards, gifts, gift wrap, stationery, ornaments and more for all occasions. Gravity by Benchr classifies it under Party & Celebration, with Gift Giving making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hallmark expensive?
Hallmark's best seller, Collectable Harry Potter™ - Dobby the House Elf with Sock Ornament, sells £8.49 on hallmark.co.uk. 99% of the catalogue is in stock. Gravity does not track prices daily: check hallmark.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hallmark have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hallmark advertises on Facebook and Instagram and on Google, where its offers often run. Check hallmark.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hallmark?
Hallmark sells on its own website, hallmark.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Hallmark?
Gravity by Benchr records a company based in Bradford, United Kingdom, founded in 1910 according to LinkedIn, on a domain registered in 1996, with 171 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hallmark growing?
Yes. Gravity by Benchr estimates about 68,300 visits to hallmark.co.uk in September 2026, up 23% in a month and up 44% over three months. Hallmark ranks #33 of 3,536 Party & Celebration brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hallmark use?
Gravity by Benchr identifies hallmark.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hallmark's ad budget?
Gravity by Benchr does not publish a spend figure for Hallmark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands in United Kingdom?
Among Party & Celebration brands in United Kingdom in the Gravity by Benchr index, Hallmark ranks #33 of 3,536 by estimated traffic. Its closest competitors on the same market are theartfile.com, The Blossomist, The Pattern Book, Paper Scene and Hood Greetings. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hallmark.