Brand page · Party & Celebration
Hallmark: 2.3M visits a month, 123 active Meta ads.
Hallmark — Hallmark Cards Asia is the sourcing operation of Hallmark that sources products from over 10 countries across Asia, specializing in seasonal ornaments, gifts, personal expression products and educational toys that meet Hallmark's high ethical, quality and sustainability standards. In September 2026 hallmark.com drew an estimated 2.3M visits, down 10% on the month before. It ranks #2 of 7,801 Party & Celebration brands and holds a 1.7 Trustpilot rating over 57 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Hallmark Cards Asia is the sourcing operation of Hallmark that sources products from over 10 countries across Asia, specializing in seasonal ornaments, gifts, personal expression products and educational toys that meet Hallmark's high ethical, quality and sustainability standards.
01 · Traffic
How much traffic Hallmark gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hallmark drew an estimated 2.3M visits in September 2026, down 10% on the month before and down 10% over three months.
- Worldwide#7,514of 4.5M sites · Top 1%
- In United States#2,537of 1.2M sites · Top 1%
- Party & Celebration, worldwide#8of 46,327 brands · Top 1%
- Party & Celebration, United States#2of 7,801 brands · Top 1%
2.3M
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −9.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hallmark.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hallmark holds 1.7 out of 5 on Trustpilot over 57 reviews, 17 of them in the last twelve months: 7% of customers give five stars and 81% one star. That volume places Hallmark in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Greeting Card Shop Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hallmark sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Hallmark's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Hallmark in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Hallmark is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hallmark runs Meta ads on Facebook, Instagram, and has advertised on Google since October 2021 (image, text, video).
Explore anniversary cardsHallmark14 Oct 2026image
Explore anniversary cardsHallmark14 Oct 2026image
Explore Hallmark cardsHallmark13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hallmark Cards, Inc.verified
Text ad20 Oct 2026Hallmark Cards, Inc.verified
Image ad20 Oct 2026Hallmark Cards, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hallmark.
The creators who tag @hallmark on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hallmark on Instagram, led by Blake Robert John Hosfeldt Ward 🧿 (21.4K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBlake Robert John Hosfeldt Ward 🧿@blakerobertward · 🇺🇸 US | Relationship couple life Creator | 21.4K | 0.3% | 9 | Tagged @hallmark |
06 · Competitors according to Gravity
Who Hallmark competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hallmark among Party & Celebration brands. The closest is Current Catalog, then Card Factory, thortful, SCRIBBLER®, Dromadaire, Zazzle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Current Catalogcurrentcatalog.com | |||||||
| Card Factorycardfactory.co.uk | |||||||
| thortfulthortful.com | |||||||
| SCRIBBLER®scribbler.com | |||||||
| Dromadairedromadaire.com | |||||||
| Zazzlezazzle.com |
07 · Company
The company behind Hallmark.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hallmark is an e-commerce brand, on a domain registered in September 1994. It employs about 66 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 13 Sept 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 66 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hallmark.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hallmark
What people ask Google about Hallmark.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hallmark legit?
According to Gravity by Benchr, Hallmark is a brand: its website has existed since September 1994, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 66 people on LinkedIn, it has 487,310 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Hallmark?
Customers rate Hallmark 1.7 out of 5 on Trustpilot over 57 reviews, 17 of them in the last twelve months: 7% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hallmark?
Hallmark Cards Asia is the sourcing operation of Hallmark that sources products from over 10 countries across Asia, specializing in seasonal ornaments, gifts, personal expression products and educational toys that meet Hallmark's high ethical, quality and sustainability standards. Gravity by Benchr classifies it under Party & Celebration. Source: Gravity by Benchr product classification.
Is there a Hallmark discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hallmark advertises on Facebook and Instagram and on Google, where its offers often run. Check hallmark.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hallmark?
Hallmark sells on its own website, hallmark.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Hallmark?
Gravity by Benchr records a company, whose domain was registered in 1994, with 66 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hallmark growing?
Not at the moment. Gravity by Benchr estimates about 2,260,300 visits to hallmark.com in September 2026, down 10% in a month and down 10% over three months. Hallmark ranks #2 of 7,801 Party & Celebration brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hallmark use?
Gravity by Benchr identifies hallmark.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Hallmark spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Hallmark on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands?
Among Party & Celebration brands in the Gravity by Benchr index, Hallmark ranks #2 of 7,801 by estimated traffic. Its closest competitors on the same market are Current Catalog, Card Factory, thortful, SCRIBBLER®, Dromadaire. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hallmark.