Brand page · Costumes & Accessories
Halloween: 517k visits a month, 20 active Meta ads.
Halloween — Halloween.com is an online retailer specializing in Halloween costumes and accessories for adults, children, and pets, offering over 15,000 unique costume options. In September 2026 halloween.com drew an estimated 517k visits, up 155% on the month before. It ranks #3 of 837 Costumes & Accessories brands.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Halloween.com is an online retailer specializing in Halloween costumes and accessories for adults, children, and pets, offering over 15,000 unique costume options.
01 · Traffic
How much traffic Halloween gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Halloween drew an estimated 517k visits in September 2026, up 155% on the month before and up 409% over three months.
- Worldwide#24,188of 4.5m sites · Top 1%
- In United States#7,935of 1.2m sites · Top 1%
- Costumes & Accessories, worldwide#13of 3,547 brands · Top 1%
- Costumes & Accessories, United States#3of 837 brands · Top 1%
517k
estimated visits in September
1 mo ▲ +154.7%4 mo ▲ +409.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Halloween.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Halloween holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Costume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Halloween sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Halloween's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Halloween in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Halloween is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Halloween runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2025 (image, video).
default_collection_headlineHalloween.com13 Oct 2026image
Welcome to HalloweenHalloween.com12 Oct 2026video
Welcome to HalloweenHalloween.com12 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Halloween.
The creators who tag @halloweendotcom on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Halloween competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Halloween among Costumes & Accessories brands. The closest is HalloweenCostumes.com, then Costumes.com, spirithalloween.com, maskworld.com, Smiffys, Cossky.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HalloweenCostumes.comhalloweencostumes.com | |||||||
| Costumes.comcostumes.com | |||||||
| spirithalloween.comspirithalloween.com | |||||||
| maskworld.commaskworld.com | |||||||
| Smiffyssmiffys.com | |||||||
| Cosskycossky.com |
07 · Company
The company behind Halloween.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Halloween is an e-commerce brand, on a domain registered in August 1994.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 30 Aug 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- halloween.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Halloween
What people ask Google about Halloween.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Halloween legit or a scam?
According to Gravity by Benchr, Halloween is a brand: its website has existed since August 1994, it has 728 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Halloween known for?
Halloween.com is an online retailer specializing in Halloween costumes and accessories for adults, children, and pets, offering over 15,000 unique costume options. Gravity by Benchr classifies it under Costumes & Accessories. Source: Gravity by Benchr product classification.
Does Halloween have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Halloween advertises on Facebook and Instagram and on Google, where its offers often run. Check halloween.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Halloween?
Gravity by Benchr records a company, whose domain was registered in 1994. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Halloween growing?
Yes. Gravity by Benchr estimates about 516,800 visits to halloween.com in September 2026, up 155% in a month and up 409% over three months. Halloween ranks #3 of 837 Costumes & Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Halloween spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Halloween on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Costumes & Accessories brands?
Among Costumes & Accessories brands in the Gravity by Benchr index, Halloween ranks #3 of 837 by estimated traffic. Its closest competitors on the same market are HalloweenCostumes.com, Costumes.com, spirithalloween.com, maskworld.com and Smiffys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Halloween.