Brand page · Fitness & General Exercise Equipment · Germany
HAMMER: 180K visits a month, 3 active Meta ads, Gravity score 633.
HAMMER — HAMMER is a German company that manufactures and distributes fitness and sporting goods, offering innovative home fitness equipment and health products worldwide. In September 2026 hammer.de drew an estimated 180K visits, down 3% on the month before. It ranks #7 of 308 Fitness & General Exercise Equipment brands in Germany and holds a 4.5 Trustpilot rating over 1,179 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Fitness & General Exercise Equipment brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HAMMER is a German company that manufactures and distributes fitness and sporting goods, offering innovative home fitness equipment and health products worldwide.
01 · Traffic
How much traffic HAMMER gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HAMMER drew an estimated 180K visits in September 2026, down 3% on the month before and up 5% over three months.
- Worldwide#57,260of 4.5M sites · Top 5%
- In Germany#2,578of 184K sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#98of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, Germany#7of 308 brands · Top 5%
180K
estimated visits in September
1 mo ▼ −2.9%4 mo ▲ +5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HAMMER.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HAMMER holds 4.5 out of 5 on Trustpilot over 1,179 reviews, 348 of them in the last twelve months: 65% of customers give five stars and 21% one star. That volume places HAMMER in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HAMMER sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HAMMER's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HAMMER in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What HAMMER is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HAMMER runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
📊 43 Gesundheitsdaten. Ein Score. Die volle Wahrheit.HAMMER Fitnessgeräte24 Sept 2026image
📊 43 Gesundheitsdaten. Ein Score. Die volle Wahrheit.HAMMER Fitnessgeräte27 Aug 2026video
Fit & produktiv am Schreibtisch. Jetzt sichern!HAMMER Fitnessgeräte27 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hammer Sport AGverified
Text ad20 Oct 2026Hammer Sport AGverified
Text ad20 Oct 2026Hammer Sport AGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HAMMER.
The creators who tag @hammer.de_ on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hammer.de_ on Instagram, led by Marco (37.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarco@datrealmarco · 🇩🇪 DE | Cinema series pop culture Creator | 37.2K | 0.1% | 1 | Tagged @hammer.de_ |
06 · Competitors according to Gravity
Who HAMMER competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HAMMER among Fitness & General Exercise Equipment brands in Germany. The closest is Sportstech, then FED Fitness, MERACH EU, Sunny Health & Fitness, NordicTrack, Fitshop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sportstechsportstech.de | |||||||
| FED Fitnessfedfitness.com | |||||||
| MERACH EUmerachfit.eu | |||||||
| Sunny Health & Fitnesssunnyhealthfitness.com | |||||||
| NordicTracknordictrack.com | |||||||
| Fitshopfitshop.at |
07 · Company
The company behind HAMMER.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HAMMER is a company based in Germany, founded in 1900 according to LinkedIn. It employs about 56 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1900, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 56 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hammer.de · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HAMMER
What people ask Google about HAMMER.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HAMMER legit or a scam?
According to Gravity by Benchr, HAMMER is a brand based in Germany: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 56 people on LinkedIn, it has 22,144 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HAMMER?
Customers rate HAMMER 4.5 out of 5 on Trustpilot over 1,179 reviews, 348 of them in the last twelve months: 65% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HAMMER?
HAMMER is a German company that manufactures and distributes fitness and sporting goods, offering innovative home fitness equipment and health products worldwide. Gravity by Benchr classifies it under Fitness & General Exercise Equipment. Source: Gravity by Benchr product classification.
Does HAMMER have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HAMMER advertises on Facebook and Instagram and on Google, where its offers often run. Check hammer.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HAMMER?
HAMMER sells on its own website, hammer.de, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HAMMER?
Gravity by Benchr records a company based in Germany, founded in 1900 according to LinkedIn, with 56 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HAMMER doing well?
Yes. Gravity by Benchr estimates about 179,900 visits to hammer.de in September 2026, down 3% in a month and up 5% over three months. HAMMER ranks #7 of 308 Fitness & General Exercise Equipment brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HAMMER use?
Gravity by Benchr identifies hammer.de as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HAMMER spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HAMMER on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in Germany?
Among Fitness & General Exercise Equipment brands in Germany in the Gravity by Benchr index, HAMMER ranks #7 of 308 by estimated traffic. Its closest competitors on the same market are Sportstech, FED Fitness, MERACH EU, Sunny Health & Fitness, NordicTrack. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HAMMER.