Brand page · Clothing · United Kingdom
Hand & Lock: 61.4k visits a month, 19 active Meta ads, Gravity score 798.
Hand & Lock — Hand & Lock is a British embroidery atelier that supplies bespoke embroidery services, luxury fashion accessories, and embroidery kits, with 250 years of heritage since 1767. In September 2026 handembroidery.com drew an estimated 61.4k visits, up 34% on the month before. It ranks #2,355 of 97,158 Clothing brands in United Kingdom and holds a 4.7 Trustpilot rating over 216 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hand & Lock is a British embroidery atelier that supplies bespoke embroidery services, luxury fashion accessories, and embroidery kits, with 250 years of heritage since 1767.
01 · Traffic
How much traffic Hand & Lock gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hand & Lock drew an estimated 61.4k visits in September 2026, up 34% on the month before and up 114% over three months.
- Worldwide#142,618of 4.5m sites · Top 5%
- In United States#46,101of 1.2m sites · Top 5%
- Clothing, worldwide#13,792of 459,295 brands · Top 5%
- Clothing, United States#2,355of 97,158 brands · Top 5%
61.4k
estimated visits in September
1 mo ▲ +33.7%4 mo ▲ +114.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hand & Lock.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hand & Lock holds 4.7 out of 5 on Trustpilot over 216 reviews, 2 of them in the last twelve months: 90% of customers give five stars and 2% one star. That volume places Hand & Lock in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Embroidery Shop Embroidery Service Fashion Accessories Store Art School Monogramming Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hand & Lock sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hand & Lock sells on Shopify, 78% of its catalogue in stock. The best seller is Goldwork Purl Bullion 5g - Various Colours, at £2.75, followed by Matt Fil à Gant Threads and Metallic Fil à Gant Threads.
#1Goldwork Purl Bullion 5g - Various ColoursHand & Lock£2.75In stock
#2Matt Fil à Gant ThreadsHand & Lock£5.00In stock
#3Metallic Fil à Gant ThreadsHand & Lock£7.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hand & Lock in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 9% of the catalogue
- In stock
- 78%
- Upper price quartile
- US$71.47
- Currency
- GBP
04 · Ads
What Hand & Lock is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hand & Lock runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Hand & LockHand & Lock19 Sept 2026image
Hand & LockHand & Lock18 Sept 2026image
Hand & LockHand & Lock18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Hand & Lock.
The creators who tag @handandlocklondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @handandlocklondon on Instagram, led by Lucy Martin (42.2k followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLucy Martin@lucymartinembroidery · 🇬🇧 GB | Decoration garden diy Creator | 42.2k | 1.8% | 9 | Tagged @handandlocklondon |
06 · Competitors according to Gravity
Who Hand & Lock competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hand & Lock among Clothing brands in United Kingdom. The closest is Conquer Teamwear, then simkiwear.com, sporticussports.com, ONCALL LONDON, PAX Scrubs, ragsmedical.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Conquer Teamwearconquerteamwear.com | |||||||
| simkiwear.comsimkiwear.com | |||||||
| sporticussports.comsporticussports.com | |||||||
| ONCALL LONDONoncall-london.com | |||||||
| PAX Scrubspaxscrubs.com | |||||||
| ragsmedicalragsmed.com |
07 · Company
The company behind Hand & Lock.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hand & Lock is a company based in London, United Kingdom, founded in 1767 according to LinkedIn, on a domain registered in October 1998. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1767, per LinkedIn
- Domain registered
- 21 Oct 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- handembroidery.com · Shopify · GBP
- Catalogue
- 121 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hand & Lock
What people ask Google about Hand & Lock.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hand & Lock legit?
According to Gravity by Benchr, Hand & Lock is a brand based in London, United Kingdom: its website has existed since October 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 118,868 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Hand & Lock?
Customers rate Hand & Lock 4.7 out of 5 on Trustpilot over 216 reviews, 2 of them in the last twelve months: 90% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hand & Lock?
Hand & Lock is a British embroidery atelier that supplies bespoke embroidery services, luxury fashion accessories, and embroidery kits, with 250 years of heritage since 1767. Gravity by Benchr classifies it under Clothing, with Uniforms & Workwear making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hand & Lock prices: how much is it?
Hand & Lock's best seller, Goldwork Purl Bullion 5g - Various Colours, sells £2.75 on handembroidery.com. 78% of the catalogue is in stock. Gravity does not track prices daily: check handembroidery.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hand & Lock have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hand & Lock advertises on Facebook and Instagram, where its offers often run. Check handembroidery.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hand & Lock?
Hand & Lock sells on its own website, handembroidery.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hand & Lock?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1767 according to LinkedIn, on a domain registered in 1998, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hand & Lock growing?
Yes. Gravity by Benchr estimates about 61,400 visits to handembroidery.com in September 2026, up 34% in a month and up 114% over three months. Hand & Lock ranks #2,355 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hand & Lock use?
Gravity by Benchr identifies handembroidery.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hand & Lock's ad budget?
Gravity by Benchr does not publish a spend figure for Hand & Lock on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Hand & Lock ranks #2,355 of 97,158 by estimated traffic. Its closest competitors on the same market are Conquer Teamwear, simkiwear.com, sporticussports.com, ONCALL LONDON and PAX Scrubs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hand & Lock.