Brand page · Clothing · Austria
HANRO: 70.2k visits a month, 181 active Meta ads, Gravity score 583.
HANRO — HANRO is a premium brand for high-quality lingerie, nightwear and loungewear. The company produces luxury clothing with timeless design and highest quality standards. In September 2026 hanro.com drew an estimated 70.2k visits. It ranks #233 of 7,326 Clothing brands in Austria and holds a 2.3 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 28 peers: Clothing brands in Austria with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HANRO is a premium brand for high-quality lingerie, nightwear and loungewear. The company produces luxury clothing with timeless design and highest quality standards.
01 · Traffic
How much traffic HANRO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HANRO drew an estimated 70.2k visits in September 2026 and down 16% over three months.
- Worldwide#127,166of 4.5m sites · Top 5%
- In Germany#5,814of 184k sites · Top 5%
- Clothing, worldwide#12,286of 459,295 brands · Top 5%
- Clothing, Germany#233of 7,326 brands · Top 5%
70.2k
estimated visits in September
1 mo ▼ −0.1%4 mo ▼ −15.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HANRO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HANRO holds 2.3 out of 5 on Trustpilot over 24 reviews, 14 of them in the last twelve months: 17% of customers give five stars and 63% one star. That volume places HANRO in the top 50% of the 270,321 Trustpilot pages in the Gravity index. On Google, HANRO scores 4.4 over 834 reviews.
Clothing Store Underwear Store Women's Clothing Store Men's Clothing Store Lingerie Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HANRO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HANRO sells on Shopify, 96% of its catalogue in stock. The best seller is Cotton Sensation Soft Cup Bra | beige 071387-070274, at €75.00, followed by Cotton Sensation Soft Cup Bra | white 071387-070101 and Cotton Seamless Spaghetti Top | white 071601-070101.
#1Cotton Sensation Soft Cup Bra | beige 071387-070274HANRO€75.00In stock
#2Cotton Sensation Soft Cup Bra | white 071387-070101HANRO€75.00In stock
#3Cotton Seamless Spaghetti Top | white 071601-070101HANRO€50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HANRO in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 37% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$123.20
- Currency
- EUR
04 · Ads
What HANRO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HANRO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
HANROHANRO8 Oct 2026image
HANROHANRO7 Oct 2026image
Nuovi ArriviHANRO7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026HUBER Digital GmbHverified
Text ad20 Oct 2026HUBER Digital GmbHverified
Text ad20 Oct 2026HUBER Digital GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HANRO.
The creators who tag @hanro.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hanro.official on Instagram, led by 伊勢丹新宿店 マ ランジェリー 公式 (11.2k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 伊伊勢丹新宿店 マ ランジェリー 公式@isetan_shinjuku_malingerie · 🇯🇵 JP | Fashion style luxury Creator | 11.2k | 0.8% | 4 | Tagged @hanro.official |
06 · Competitors according to Gravity
Who HANRO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HANRO among Clothing brands in Austria. The closest is HANRO, then Organic Basics, SKIMS, Organic Basics, Beeren Ondergoed, Musk Have.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HANROhanrousa.com | |||||||
| Organic Basicsdk.organicbasics.com | |||||||
| SKIMSskims.co.il | |||||||
| Organic Basicsuk.organicbasics.com | |||||||
| Beeren Ondergoedbeerenondergoed.online | |||||||
| Musk Havemuskhaveshop.com |
07 · Company
The company behind HANRO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HANRO is a company based in Mäder, Austria, founded in 1884 according to LinkedIn, on a domain registered in May 1996. It employs about 87 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇹 Austria · Mäder
- Founded
- 1884, per LinkedIn
- Domain registered
- 7 May 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 87 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hanro.com · Shopify · EUR
- Catalogue
- 347 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HANRO
What people ask Google about HANRO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HANRO legit or a scam?
According to Gravity by Benchr, HANRO is a brand based in Mäder, Austria: its website has existed since May 1996, it sells on a Shopify store, it employs 87 people on LinkedIn, it has 64,717 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HANRO?
Customers rate HANRO 2.3 out of 5 on Trustpilot over 24 reviews, 14 of them in the last twelve months: 17% give five stars, 63% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. On Google, HANRO scores 4.4 over 834 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HANRO known for?
HANRO is a premium brand for high-quality lingerie, nightwear and loungewear. The company produces luxury clothing with timeless design and highest quality standards. Gravity by Benchr classifies it under Clothing, with Gift Cards making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HANRO prices: how much is it?
HANRO's best seller, Cotton Sensation Soft Cup Bra | beige 071387-070274, sells €75.00 on hanro.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check hanro.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HANRO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HANRO advertises on Facebook and Instagram and on Google, where its offers often run. Check hanro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HANRO?
HANRO sells on its own website, hanro.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HANRO?
Gravity by Benchr records a company based in Mäder, Austria, founded in 1884 according to LinkedIn, on a domain registered in 1996, with 87 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HANRO growing?
Not at the moment. Gravity by Benchr estimates about 70,200 visits to hanro.com in September 2026, down 0% in a month and down 16% over three months. HANRO ranks #233 of 7,326 Clothing brands in Austria in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HANRO use?
Gravity by Benchr identifies hanro.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HANRO's ad budget?
Gravity by Benchr does not publish a spend figure for HANRO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Austria?
Among Clothing brands in Austria in the Gravity by Benchr index, HANRO ranks #233 of 7,326 by estimated traffic. Its closest competitors on the same market are HANRO, Organic Basics, SKIMS, Organic Basics and Beeren Ondergoed. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HANRO.