Brand page · Building Consumables · Sweden
Happy Homes: 56.7K visits a month, 16 active Meta ads, Gravity score 606.
Happy Homes — Happy Homes is a Swedish paint retail chain that sells paints, wallpapers, and flooring products for both indoor and outdoor use. In September 2026 happyhomes.se drew an estimated 56.7K visits, down 47% on the month before. It ranks #3 of 61 Building Consumables brands in Sweden.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Building Consumables brands in Sweden with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Happy Homes is a Swedish paint retail chain that sells paints, wallpapers, and flooring products for both indoor and outdoor use.
01 · Traffic
How much traffic Happy Homes gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Happy Homes drew an estimated 56.7K visits in September 2026, down 47% on the month before and up 33% over three months.
- Worldwide#152,644of 4.5M sites · Top 5%
- In Sweden#1,157of 27.3K sites · Top 5%
- Building Consumables, worldwide#324of 22,981 brands · Top 5%
- Building Consumables, Sweden#3of 61 brands · Top 5%
56.7K
estimated visits in September
1 mo ▼ −46.8%4 mo ▲ +33.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Happy Homes.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Happy Homes holds 3.2 out of 5 on Trustpilot over 9 reviews, 5 of them in the last twelve months: 33% of customers give five stars and 56% one star.
Paint Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Happy Homes sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Happy Homes's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Happy Homes in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Happy Homes is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Happy Homes runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text, video).
Alltid bra pris på inomhusfärg från våra kända varumärkenHappy Homes Sverige1 Oct 2026video
Happy Homes SverigeHappy Homes Sverige1 Oct 2026image
Happy Homes SverigeHappy Homes Sverige1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Happy Homes Försäljning ABverified
Text ad21 Oct 2026Market Solutions Sverige ABverified
Video ad21 Oct 2026Happy Homes Försäljning ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Happy Homes.
The creators who tag @happyhomes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @happyhomes on Instagram, led by Maria Hagström (fd. Mariasvitabo) (24.8K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMaria Hagström (fd. Mariasvitabo)@mariahagstrom_ · 🇸🇪 SE | Decoration garden diy Creator | 24.8K | 0.9% | 2 | Tagged @happyhomes |
06 · Competitors according to Gravity
Who Happy Homes competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Happy Homes among Building Consumables brands in Sweden. The closest is market-krasok.ru, then Roma company, Inspirations Paint, colora, BAL.cz, gflex.ru.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| market-krasok.rumarket-krasok.ru | |||||||
| Roma companyroma.rs | |||||||
| Inspirations Paintinspirationspaint.com.au | |||||||
| coloracolora.be | |||||||
| BAL.czbal.cz | |||||||
| gflex.rugflex.ru |
07 · Company
The company behind Happy Homes.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Happy Homes is a company based in Sweden, founded in 1962 according to LinkedIn. It employs about 76 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- 1962, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 76 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- happyhomes.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Happy Homes
What people ask Google about Happy Homes.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Happy Homes legit or a scam?
According to Gravity by Benchr, Happy Homes is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 76 people on LinkedIn, it has 25,926 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Happy Homes known for?
Happy Homes is a Swedish paint retail chain that sells paints, wallpapers, and flooring products for both indoor and outdoor use. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Is there a Happy Homes discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Happy Homes advertises on Facebook and Instagram and on Google, where its offers often run. Check happyhomes.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Happy Homes?
Gravity by Benchr records a company based in Sweden, founded in 1962 according to LinkedIn, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Happy Homes doing well?
Yes. Gravity by Benchr estimates about 56,700 visits to happyhomes.se in September 2026, down 47% in a month and up 33% over three months. Happy Homes ranks #3 of 61 Building Consumables brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Happy Homes spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Happy Homes on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Sweden?
Among Building Consumables brands in Sweden in the Gravity by Benchr index, Happy Homes ranks #3 of 61 by estimated traffic. Its closest competitors on the same market are market-krasok.ru, Roma company, Inspirations Paint, colora, BAL.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Happy Homes.