Brand page · Building Consumables · Belgium
colora: 106K visits a month, 84 active Meta ads.
colora — colora is a Belgian paint and home decor retailer that offers paint, wallpaper, flooring, and window decoration products with personalized advice services. In September 2026 colora.be drew an estimated 106K visits, down 17% on the month before. It ranks #2 of 39 Building Consumables brands in Belgium and holds a 3.6 Trustpilot rating over 32 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
colora is a Belgian paint and home decor retailer that offers paint, wallpaper, flooring, and window decoration products with personalized advice services.
01 · Traffic
How much traffic colora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
colora drew an estimated 106K visits in September 2026, down 17% on the month before and up 7% over three months.
- Worldwide#88,941of 4.5M sites · Top 5%
- In Belgium#435of 36.5K sites · Top 5%
- Building Consumables, worldwide#153of 22,981 brands · Top 1%
- Building Consumables, Belgium#2of 39 brands · Top 10%
106K
estimated visits in September
1 mo ▼ −16.5%4 mo ▲ +6.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about colora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
colora holds 3.6 out of 5 on Trustpilot over 32 reviews, 6 of them in the last twelve months: 66% of customers give five stars and 13% one star. That volume places colora in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What colora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read colora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places colora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What colora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
colora runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Solliciteer nu als winkelmedewerker!Colora België6 Oct 2026video
Solliciteer nu als winkelverantwoordelijke!Colora België6 Oct 2026video
Vind snel de juiste verfColora België5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026BOSS paints nvverified
Image ad21 Oct 2026BOSS paints nvverified
Image ad21 Oct 2026BOSS paints nvverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about colora.
The creators who tag @colora_belgie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @colora_belgie on Instagram, led by A pinch of Odelle / Elle (26.9K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AA pinch of Odelle / Elle@a_pinch_of_odelle · 🇳🇱 NL | Food cooking nutrition Creator | 26.9K | 1.3% | 1 | Tagged @colora_belgie |
06 · Competitors according to Gravity
Who colora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for colora among Building Consumables brands in Belgium. The closest is Verf.nl, then BAL.cz, market-krasok.ru, Rawlins Paints, Home Decor Group, Happy Homes.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Verf.nlverf.nl | |||||||
| BAL.czbal.cz | |||||||
| market-krasok.rumarket-krasok.ru | |||||||
| Rawlins Paintsrawlinspaints.com | |||||||
| Home Decor Grouphomedecorgroup.com | |||||||
| Happy Homeshappyhomes.se |
07 · Company
The company behind colora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
colora is a company based in Belgium, founded in 1981 according to LinkedIn. It employs about 105 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 1981, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 105 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- colora.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about colora
What people ask Google about colora.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is colora a legit company?
According to Gravity by Benchr, colora is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it employs 105 people on LinkedIn, it has 10,240 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
colora reviews
Customers rate colora 3.6 out of 5 on Trustpilot over 32 reviews, 6 of them in the last twelve months: 66% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does colora sell?
colora is a Belgian paint and home decor retailer that offers paint, wallpaper, flooring, and window decoration products with personalized advice services. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Does colora have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: colora advertises on Facebook and Instagram and on Google, where its offers often run. Check colora.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind colora?
Gravity by Benchr records a company based in Belgium, founded in 1981 according to LinkedIn, with 105 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is colora growing?
Yes. Gravity by Benchr estimates about 106,500 visits to colora.be in September 2026, down 17% in a month and up 7% over three months. colora ranks #2 of 39 Building Consumables brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is colora's ad budget?
Gravity by Benchr does not publish a spend figure for colora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands in Belgium?
Among Building Consumables brands in Belgium in the Gravity by Benchr index, colora ranks #2 of 39 by estimated traffic. Its closest competitors on the same market are Verf.nl, BAL.cz, market-krasok.ru, Rawlins Paints, Home Decor Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with colora.