Brand page · Personal Care · Netherlands
HappySoaps: 30.5k visits a month, 44 active Meta ads, Gravity score 525.
HappySoaps — HappySoaps EU is a Dutch brand that sells natural, plastic-free care products including shampoo bars, conditioner bars, body wash bars, and other personal care items, all handmade in the Netherlands. In September 2026 happysoaps.com drew an estimated 30.5k visits, down 14% on the month before. It ranks #156 of 2,136 Personal Care brands in Netherlands.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 113 peers: Personal Care brands in Netherlands with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HappySoaps EU is a Dutch brand that sells natural, plastic-free care products including shampoo bars, conditioner bars, body wash bars, and other personal care items, all handmade in the Netherlands.
01 · Traffic
How much traffic HappySoaps gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HappySoaps drew an estimated 30.5k visits in September 2026, down 14% on the month before and down 36% over three months.
- Worldwide#258,947of 4.5m sites · Top 10%
- In Netherlands#3,717of 78.6k sites · Top 5%
- Personal Care, worldwide#13,195of 215,119 brands · Top 10%
- Personal Care, Netherlands#156of 2,136 brands · Top 10%
30.5k
estimated visits in September
1 mo ▼ −14.1%4 mo ▼ −35.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HappySoaps.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HappySoaps holds 3.6 out of 5 on Trustpilot over 3 reviews: 33% of customers give five stars and 33% one star.
Beauty Product Supplier Cosmetics Store Cosmetic Products Manufacturer Health and Beauty Shop Beauty Supply Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HappySoaps sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HappySoaps sells on Shopify, 80% of its catalogue in stock. The best seller is Aloë You Vera Much Shampoo Bar, at €8.99, followed by Purple Rain Shampoo Bar and In Need of Vitamin Sea Shampoo Bar.
#1Aloë You Vera Much Shampoo BarHappySoaps€8.99In stock
#2Purple Rain Shampoo BarHappySoaps€8.99In stock
#3In Need of Vitamin Sea Shampoo BarHappySoaps€8.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HappySoaps in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$10.07
- Currency
- EUR
04 · Ads
What HappySoaps is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HappySoaps runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Yes! Een oude favoriet is terug in een nieuw jasje: Body Wash Bar Mild – Aloë You Vera Much 🌿 Herken je ‘m nog? Onze klassieke Aloë Vera BoHappySoaps13 Oct 2026video
Face & Body Scrub Bar - Gin TonicHappySoaps13 Oct 2026image
🛒 Bouw je eigen bundel met korting!HappySoaps13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ShaversClub B.V.verified
Text ad20 Oct 2026ShaversClub B.V.verified
Text ad20 Oct 2026ShaversClub B.V.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HappySoaps.
The creators who tag @thehappysoaps on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who HappySoaps competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HappySoaps among Personal Care brands in Netherlands. The closest is HappySoaps, then Skoon Cosmetics, HappySoaps SE, RTHINK, SOYPA, haarvast.nl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HappySoapsnl.happysoaps.com | |||||||
| Skoon Cosmeticsskooncosmetics.com | |||||||
| HappySoaps SEse.happysoaps.com | |||||||
| RTHINKrthink.shop | |||||||
| SOYPAsoypasoaps.com | |||||||
| haarvast.nlhaarvast.nl |
07 · Company
The company behind HappySoaps.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HappySoaps is a company based in Apeldoorn, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in July 2019. It employs about 16 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands · Apeldoorn
- Founded
- 2019, per LinkedIn
- Domain registered
- 2 Jul 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 16 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- happysoaps.com · Shopify · EUR
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HappySoaps
What people ask Google about HappySoaps.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HappySoaps legit or a scam?
According to Gravity by Benchr, HappySoaps is a brand based in Apeldoorn, Netherlands: its website has existed since July 2019, it sells on a Shopify store, it employs 16 people on LinkedIn, it has 29,289 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does HappySoaps sell?
HappySoaps EU is a Dutch brand that sells natural, plastic-free care products including shampoo bars, conditioner bars, body wash bars, and other personal care items, all handmade in the Netherlands. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HappySoaps prices: how much is it?
HappySoaps' best seller, Aloë You Vera Much Shampoo Bar, sells €8.99 on happysoaps.com. 80% of the catalogue is in stock. Gravity does not track prices daily: check happysoaps.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HappySoaps discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HappySoaps advertises on Facebook and Instagram and on Google, where its offers often run. Check happysoaps.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HappySoaps?
HappySoaps sells on its own website, happysoaps.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HappySoaps?
Gravity by Benchr records a company based in Apeldoorn, Netherlands, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 16 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HappySoaps doing well?
Not at the moment. Gravity by Benchr estimates about 30,500 visits to happysoaps.com in September 2026, down 14% in a month and down 36% over three months. HappySoaps ranks #156 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HappySoaps use?
Gravity by Benchr identifies happysoaps.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does HappySoaps spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HappySoaps on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, HappySoaps ranks #156 of 2,136 by estimated traffic. Its closest competitors on the same market are HappySoaps, Skoon Cosmetics, HappySoaps SE, RTHINK and SOYPA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HappySoaps.